Steve Barrett
PRWeek
New York, NY, United States
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Past articles by Steve:
9 things for the PR agenda in 2023
After a busy and effective year for a PR industry on top of its game, there’s sure to be no slowdown in 2023 given the massive and multiple challenges ahead. → Read More
Thank you for your service: 'A jewel to the world and not just the UK'
Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer. Her death marks the end of an unprecedented era of social change and a special relationship that saw her interact with 15 British prime ministers and 14 US presidents. → Read More
5 things to watch post-Labor Day
With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list. → Read More
Six things to do in January
It’s a busy start to the year for PR professionals and PRWeek – here are a few things to prioritize. → Read More
The PR Week: 8.12.2021: Bruno Cardinali, Popeyes
Cardinali talks brand strategy, how to get positioning right on social media, the “chicken wars” and more. → Read More
Coffee Break with Racepoint Global's Bob Osmond
The Racepoint Global president talks about the challenges of returning to the office, planning a hybrid work environment, rebuilding an agency after a scandal and more. → Read More
Coffee Break with Bospar's Curtis Sparrer
The Bospar principal talks about remaining remote after the coronavirus pandemic, DE&I, being LGBTQ in the PR industry and more. → Read More
Strategic PR counsel is valued more than it’s ever been
This week’s statement by America plc on the voting laws issue was another example of the central role of communications in determining business strategy and shaping corporate reputation. → Read More
New York PR pioneer Howard Rubenstein dead at 88
Rubenstein was synonymous with high-profile names including New York Yankees owner George Steinbrenner, Michael Bloomberg, Rupert Murdoch, Abe Beame, Mario Cuomo and Fred and Donald Trump. → Read More
WPP beats Publicis to retain $600m Walgreens Boots Alliance account
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024. → Read More
Interpublic Group rebrands CMG division as IPG DXTRA
The 28-agency, 7,000-person offering will operate as a global collective under the leadership of CEO Andy Polansky, supported by a core centralized team. → Read More
COVID-19 Survey 2.0 results: PR in a post-pandemic future
PRWeek took the temperature of the industry in a comprehensive survey covering infection rates, budgets, layoffs, furloughs, payment terms, financial assistance, offices of the future and return to work. → Read More
Steve Barrett on PR: A night at the (brand) movies
The fifth Brand Film Awards celebration was a perfect way to while away an hour or two under lockdown and a tribute to the evolution of brand filmmaking. → Read More
A shining example of a Best Places to Work honoree
PRWeek releases the list of Best Places to Work 2019, including six-time honoree Praytell. → Read More
An existential moment for in-house communications leads
CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from. → Read More
Have we been overestimating Ogilvy's PR numbers?
As Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than previously thought. → Read More
It's time to understand the causes of mass gun violence
After 20 years of inaction and two more senseless mass shootings of innocent people, legislators must heed those lobbying for funds to research gun incidents. → Read More
Edelman staffers play get out of jail card
In light of another employee-activated controversy over a PR agency taking on a controversial client, every firm will be calling an urgent meeting of its ethics committee - or setting one up if it doesn't already have one. → Read More
Techies and product marketers take over as CMOs depart
The recent trend toward dispensing with the CMO role at brands is a symptom of a wider trend in marketing that is more closely aligned to brute-force technology and short-term sales. → Read More
PMI's Marian Salzman: 'I wasn't bought'
Philip Morris International's SVP of communications explains why she traded in a long career working on social issues to lead PR at one of the world's largest tobacco companies. → Read More