Katie McQuater
The Drum
United Kingdom
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Past articles by Katie:
Don't let fame go to your head – leader from The Drum's latest print issue
Take a look at the cover of the latest issue of The Drum and you’ll find a rather creepy amalgamation of two very famous Americans, whose influence and fame have traveled around the world – albeit for very different reasons. → Read More
Anatomy of an Ad: Making the surreal a reality with 'Dreams of Dali' VR experience
The promise of virtual reality (VR) may not yet be fully realised, but every now and then a project comes along that reminds us of just... → Read More
San Francisco: How tech tremors are changing the ad industry in the city by the bay
It’s the city by the bay, a beacon of progressive America and home to grassroots liberalism. It’s also the epicentre of a... → Read More
From lead to Link: Using LinkedIn and other social tactics to convert B2B customers
Content is set to be one of the biggest areas of growth in the B2B market, with 42 per cent of marketers saying they plan to increase... → Read More
Back Chat with Ogilvy & Mather's Nicole Yershon: 'Problems are exciting to lunatics like us'
So how are you and what’s been keeping you busy?Ogilvy’s founding partner sponsorship of Digital Shoreditch – not just... → Read More
Great British Diversity Experiment winners announced
The winners of the Great British Diversity Experiment, a cross-industry initiative to tackle the lack of diverse talent in advertising,... → Read More
Trevor Beattie to guest edit issue of The Drum launching at Advertising Week Europe
Trevor Beattie, partner at Beattie McGuinness Bungay and the creative mind behind the 'FCUK' campaign for French Connection,... → Read More
George Osborne praises £77bn creative sector as industry gathers at Downing Street to support diversity
Marketing leaders from some of the UK's biggest brands, agency leaders and education representatives gathered at 11 Downing Street to... → Read More
Agency culture on the West Coast: How 'tinkering and developing' influences agency business models in San Francisco
Just a few miles up the road from Silicon Valley, San Francisco's agencies face unique challenges in the hyper-competitive Bay Area... → Read More
How the Refugee Phones initiative is using tech to bring connectivity to the Calais 'jungle' camp
Technology has played a vital role in crystallising the UK's debate around the refugee crisis in Europe. We could hardly ignore the... → Read More
Taking steps towards a 'racially, ethically and culturally diverse' workforce – analysis of The Drum's Diversity Census
Written by Katie McQuater and Katy YoungOver a four-week period, more than 750 respondents completed the Diversity Census survey... → Read More
'Your face doesn't fit the agency' – creatives bring to life the bullshit barbs the industry should be challenging
Diversity, or rather the lack of, has become one of the marketing industry's biggest talking points over the last year. Gender... → Read More
Almost a third of marketers have experienced discrimination during their career
Almost a third (30 per cent) of marketers have experienced discrimination in the workplace during their career in marketing, The Drum'... → Read More
Editor-in-chief of tech publication Gadgette Holly Brockwell named The Drum Woman of the Year at SheSays Awards
Holly Brockwell, editor-in-chief of female tech site Gadgette, has taken the title of The Drum Woman of the Year at this year's... → Read More
Inside the elusive agency innovation lab: Embracing maker culture with prototypes and 3D printing
Agencies are branching out. No longer content simply providing creative services to clients, they are placing innovation at the heart of... → Read More
Well played – How Lego rebuilt its brand brick by brick
They’re the little plastic bricks that leave an imprint – that rare breed of toy brand that stays with you beyond your... → Read More
Anatomy of an ad: Behind the scenes of Sport England's 'This Girl Can' and its celebration of women
We all know exercise is good for us, but while images of toned, high-performing athletes may be aesthetically pleasing, they do little to... → Read More