Jason Hennessey
SME Digital
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jason:
4 Easy Steps to Making Your First Infographic
As attention spans decrease and more people have access to faster internet, it’s more important than ever to communicate quickly and effectively. When consumers are looking for information, they want it fast. You can make...read more → Read More
Your Business Should Be More Personal to Attract More Customers
Without customers, where would your business be? All else aside, your customers are why you are in business. No matter what products or services that you provide, your customers are the people these things are...read more → Read More
5 Surefire Tricks To Help Your Business Generate More Leads
A business can’t function without sales. Prospective buyers are often referred to as “leads” in the business world. Leads can be found in a variety of ways. Whether your business is struggling to make ends...read more → Read More
6 Tricks To Improve Your Content Marketing
Content marketing is one of the best ways to get the word out about your business. However, many companies have gone the content marketing route and struck out. Chances are, those businesses made some content...read more → Read More
7 Ways to Optimize Your Ad Copy and Get Better Results
Maximizing lead conversion and bringing new clients to the table requires making sure every step of their journey through your marketing is smooth and easy. Your first opportunity to win them over is also your...read more → Read More
Your Business Should Be More Personal to Attract More Customers
Without customers, where would your business be? All else aside, your customers are why you are in business. No matter what products or services that you provide, your customers are the people these things are...read more → Read More
3 Ways to Track Your Social Media Metrics Easily
In the 21st century, social media is the new king of marketing. It’s no longer effective or efficient to spend money reaching out to consumers, especially young ones, without establishing a presence on social media....read more → Read More
8 Things to Know About Content Marketing
Content marketing is the practice of creating and distributing valuable, consistent, and relevant content with the primary objective to attract and gain customers. Many businesses have been using content marketing for years, developing and fine-tuning...read more → Read More
6 Hacks to Market Yourself Online Without Pandering
There is an art to marketing yourself online. It’s essential to create an accurate reflection of who you are and what you represent while appealing to your audience. However, it is possible (and easy) to...read more → Read More
4 Interesting Ways to Market Yourself to Millenials and Gen Zs
For growing businesses today, you can’t afford to ignore the younger generations. Millennials are now the largest living generation in the United States, and Generation Z is rapidly growing in purchasing power as well. But...read more → Read More
3 Unique Tricks to Impress Your Customers Online
When it comes to growing your online business and really establishing your space in the market, you need to prioritize connecting with customers and effectively building those relationships. It’s not a truly successful transaction unless...read more → Read More
The Most Important Elements for a Successful Marketing Campaign
Whether you’ve been in business for a long time or are new to the field, no doubt you know the importance of marketing. Whether you are marketing your services or products for the first time,...read more → Read More
Free Advertising: How to Get People Sharing Your Content
Running a business can be expensive, and many budgets don’t allow room for a hefty advertising bill. Fortunately, there are things businesses can do to get the word out without breaking the bank. Although every...read more → Read More
6 Ways You Can (and Should!) be Leveraging Social Media for your Business
In today’s technology-saturated world, businesses must be as tech-minded as ever. If you thought you were covered by simply having a website for your business, think again! Websites are standard fare for businesses today, and...read more → Read More
Targeted Advertising: Get Efficient and Market Smarter
Technology is changing, and when technology changes, businesses have to adapt as well. Only large companies with marketing funds to waste can afford to do massive ad campaigns. It’s far more cost-effective and efficient to...read more → Read More