Taruka Srivastav
The Drum
United Kingdom
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Past articles by Taruka:
KFC spooks Aussies on Halloween with Cursed Colonel home-deliveries
Kentucky Fried Chicken (KFC) threw a spooky surprise for Aussies who ordered via home delivery on Halloween. → Read More
Vegemite officially certified as a vegan brand
Food brand Vegemite has been certified as officially vegan food product by Vegan Australia. → Read More
Johnnie Walker spotlights it’s striding man identity with OOH campaign
Johnnie Walker The Journey will aim to drive recognition of the brand's Striding Man logo through a new out of home campaign. → Read More
AIA Group partners Dugout to increase Spurs viewership in APAC
AIA Group Limited, Asian life insurance group and global principal partner of Tottenham Hotspur Football Club has appointed global media platform Dugout to execute marketing campaigns. → Read More
Indian cricketer Rohit Sharma becomes Trusox brand ambassador in India
Global sports socks brand Trusox has appointed Indian cricketer Rohit Sharma as its brand ambassador for India. → Read More
US replaces China as the top AI venture capital investment hub
US has toppled China to take the top spot as the global artificial intelligence (AI) venture capital investment hub. → Read More
Singapore Airlines and Malaysia Airlines collaborate to accelerate revenue
Singapore Airlines (SIA) and Malaysia Airlines (MAS) have joined forces to share revenue on flights between Singapore and Malaysia and expand codeshare routes. → Read More
Resurgent Criteo names Megan Clarken as CEO to accelerate transformation
Open internet advertising platform Criteo has appointed Megan Clarken as its chief executive officer, based in Paris with the aim to accelerate Criteo's transformation into a technology platform. → Read More
Hong Kong Tourism Board names Dane Cheng as the executive director
The Hong Kong Tourism Board (HKTB) has appointed Dane Cheng as the executive director of the HKTB. → Read More
Foodpanda diversify into delivering on-demand FMCG products in Singapore
Food delivery platform Foodpanda has diversified into delivering on-demand groceries, flowers and household essentials in Singapore. → Read More
Stephen Curry explains cashbacks in Rakuten's latest campaign
NBA superstar Stephen Curry is enlightening people about the benefits of cashbacks in Rakuten's latest campaign. → Read More
ShortsTv aims to remain ad-free as subscribers double in six months
ShortsTV, a short movies channel, has claimed it has almost doubled the number of subscribers in the past six months along with 90% returning subscribers. → Read More
Tourism Australia wants tourists to live out the ‘philausophy’ of Australia
Tourism Australia is highlighting the welcoming nature of Australians towards tourists with 'Come live our Philausophy' campaign. → Read More
Janus Henderson names Heather Gyton Carroll as head of marketing for Australia
Asset management group Janus Henderson Investors has named Heather Gyton Carroll as its new head of marketing for Australia. → Read More
Symphony Talent appoints former Havas ECD Gunnar Kiene as chief creative officer
Symphony Talent has appointed Gunnar Kiene as chief creative officer for the organization's US operations. → Read More
Reality show platform uses blockchain to create movies and sports shows
The Fight to Fame, a reality show platform, has developed a business model codenamed → Read More
Korean Telecom joins forces with Discovery to promote Korean content globally
Korean Telecom Group's Skylifetv has agreed a joint venture (JV) content partnership with Discovery to shine a global spotlight on Korean content and strengthen its market competitiveness. → Read More
Diwali creative round up: the best work from brands during India's festival of lights
Diwali, or Deepavali, is the Hindu festival of lights celebrated every year in autumn, giving brands a chance to appeal to people by showcasing their creativity at a key cultural moment to create resonance. → Read More
Influencers shouldn't be afraid to label posts as 'sponsored', says Instagram
Instagram fashion and beauty partnerships manager Kristie Dash is urging influencers to not be afraid to label posts as 'sponsored' as more attention comes on the disclosures made by users when partnering with brands. → Read More
Ikea urges Indians to adopt a healthy lifestyle by sleeping well
Ikea, the global home furnishing brand, is urging people to improve their sleep in order to lead a healthy lifestyle. → Read More