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Rejection is never easy to discuss and yet so many of us go through it. At work, rejection can lead to us feeling unmotivated, unproductive, and sometimes → Read More
If you are reading this, you probably have a small business. You also probably recall the hard work and long hours that happened to get you where you are → Read More
First, we want to say kudos! If you’re here, there’s a good chance that means you’ve started a small business, which is incredible. We know this can be → Read More
It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At → Read More
Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer → Read More
It’s payday. You’re on your favourite site and you’ve built the perfect cart with all the stuff you want. *Bzzzzz*. Your phone rings and you’ve been → Read More
The personal brand of your company is one of the most crucial factors for its success. It is the culmination… → Read More
Every business owner knows having a recognizable business title is a major attributing factor when it comes to the growth and success of your small business. In fact, your business title will determine whether or not your business can be easily found online. Even though you may have an easily searchable business title for direct traffic, content is what will drive the rest of your customers to… → Read More
Bootstrapping a business can be a daunting and challenging task. It takes a lot of hard work, drive, and courage…… → Read More
One of the most important aspects of your marketing efforts, aside from having a responsive website, is growing your email list. With a huge number of people who have their own email accounts, email is still the best way to reach them. It is a good idea, then, to continuously look for ways to get more people to subscribe to your marketing emails through your newsletter. This is because a growing… → Read More
Running a business can be overwhelming for entrepreneurs because of their limited time: answering phone calls, attending client meetings, responding…… → Read More
In the past few years, a lot of people have learned it’s easier now, more than ever, to be an…… → Read More
Affiliate marketing can be described as outsourced marketing. It’s a process that involves you hiring a third party who is…… → Read More
So, you want to start a blog for your small business? Great idea! Although, there are a few things you…… → Read More
Succeeding in business doesn’t have to be all that hard. All you need is the right strategies in place to reach your goals and increase productivity. However, there’s a dark side to the business. Even though it is, for the most part, a great adventure, it can be pretty hard at times and requires more than fulfilling a simple to-do list. Between the litany of people and projects vying for your… → Read More
As almost all business owners will tell you, generating leads can be challenging. If you are a seasoned business owner, who’s been doing business long enough, it’s easy to think of a couple of sure-fire ways to generate leads effortlessly. For a novice, who’s learning the ropes, it’s a lot harder; although, it’s not impossible to benefit from referrals from either new or loyal clients and grow… → Read More
As a business owner or marketer, one of the hardest decisions you have to make is whether to raise or lower prices to make sure you are charging the right price for products. If you charge too much for your product or service, there are bound to be serious ramifications; moreover, if you charge too little, you might be out of business sooner than you can imagine. Therefore, the pricing strategy… → Read More
You create a website. You write high-quality content. You post content regularly. All of this is needed in today’s landscape instead of being ‘nice to have’ not too long ago. And as far as mark… → Read More
Do you remember the last time you went to a restaurant without a recommendation? If you’re like me, it has probably been a while. The fact is, its close to impossible to know how good something is… → Read More
We talk a lot about marketing products on social media, but the simple truth is, social media marketing is just half the battle. Communicating your brand… now that’s the hard part! Everyone makes… → Read More