Bernie Borges
SME Digital
Tampa, FL, United States
Contact Bernie
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Past articles by Bernie:
Internet Of Things: Go Ahead, Take a Hit
Anyone interested in programming and development is likely familiar with the internet of things. This is essentially where two or more devices connected to the internet, provide data to each other, or a network. Some...read more → Read More
Why Customer Success Belongs in Marketing
Customer success clearly belongs in the Marketing department. Jeanne Hopkins from Lola.com explains why! Listen or read the show notes. → Read More
Identify Conversation-Ready Leads Faster With An AI Assistant
Learn how AI assistant technology has increased the number of qualified leads for the Oracle sales and marketing team with Kevin Colosimo on this episode. → Read More
We Only Need Great Content Marketing
Listen to Stephanie Stahl's description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy. → Read More
How Marketing Can Support High Performing Sales Teams
Meshell Baker summarizes the six steps to creating high performing sales teams and how marketing should support them. Listen in and learn how! → Read More
The Career Journey of the Modern CMO
The modern CMO is a fairly new position, but one that is growing in influence every year. Join Bernie and his guest Darryl Praill to hear the path ahead. → Read More
How Brands Break Through To Audiences With Video
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how. → Read More
5 Pillars of Modern Account Based Marketing in Action
Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective. Sydney Sloan brings a wealth of experience to the conversation, including a prolong at Adobe. → Read More
Brand Marketing is the New Demand Generation
Brand Marketing is the New Demand Generation Subscribe to Modern Marketing Engine As marketing professionals, it’s important that you think far beyond marketing campaigns – your brand promise has to be front and center in modern marketing. Why? Because your brand is what informs all the other marketing efforts you implement. To gain practical insights into this topic, Bernie invited Armen… → Read More
How Modern Business Gets Stuff Done
How Modern Business Gets Stuff Done Subscribe to Modern Marketing Engine The modern business landscape has changed – and that change is constant. It’s imperative that business leaders, sales professionals and marketing teams lead the way in getting stuff done effectively. This episode features Alex Shootman, CEO of Workfront. Workfront is considered by many to be the first modern work management… → Read More
How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement
On this episode, CMO John Ryan shares how Crossfuze created its own customer success index to fuel both sales and sales enablement. → Read More
Why Every Marketing Department Should Be Its Own Agency
The moder marketing department wears many hats - Taylor Ryan says marketing professionals today need to be like Swiss Army Knives. Listen to find out why. → Read More
The Impact Of One Word In Customer Conversations
Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions. → Read More
A B2B Coloring Book that Generated Leads and Then Some
organization needs to increase lead generation. This episode highlights an incredibly creative way one B2B company increased lead generation. What did they use? An ink and paper coloring book for compliance professionals. Bernie’s guest is Sean Freidlin. Sean is currently Senior Product Marketing Manager at Hanzo. But, when this episode was recorded, Sean was Director of Proposition Marketing at… → Read More
Move Over Alexa It’s Time to Re-Humanize the Sales Process
Sales A.I. Is Great, But There Are Human Things It Can’t Replace Most sales professionals these days are excited about the ways A.I. is changing the sales landscape. Automated lead generation and lead nurture, as well as the way follow-up can be streamlined effectively, are just some of the benefits technology is bringing to the world of sales. But there are certain things tech can’t and… → Read More
How to Get Valuable Sales Data Insights from Wins and Losses
data is one of the most valuable ways to determine what is working and what isn’t in a company. One of the most overlooked pieces of data from the sales process is data surrounding deals that are lost. But as you might guess, there can be a significant amount of fear on the part of salespeople when it comes to sharing the details of why they lost a sale. What can be done to attain honest sales… → Read More
It’s Time to Transform Sales Training for Women
is a unique perspective required when it comes to creating effective sales training for women. There is a tremendous benefit to such training being created by women and for women. To discuss the topic it was only natural for Bernie to invite Cynthia Barnes, Founder and CEO of the National Association of Women Sales Professionals to be his guest on this episode of The Social Business Engine… → Read More
A 3 Step Plan To Create A Video Strategy That Gets Results
Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a video strategy…… → Read More
How to Get Started with Artificial Intelligence in Content Marketing
Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are many ways to apply artificial intelligence in content marketing. Bernie’s guest on this episode… → Read More
The Influential Role of Content in Sales Enablement
Does your organization have a clear sales enablement strategy that is aligned with your customer’s journey? According to Bernie’s guest for this podcast conversation, Tamara Schenk, you’ll expe… → Read More