Christian Zilles
SME Digital
Paoli, PA, United States
Contact Christian
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Christian:
How to Improve Your Blog
A blog on a business website can be incredibly powerful when done well. Blog posts give businesses the opportunity to showcase their expertise and useful information, but also to publish content which will appear in...read more → Read More
Branding Your New Website?
So you want to start a website? How do you go about branding your website in the 21st century? Everything is digitally orientated so it is absolutely essential that you make sure your website is...read more → Read More
Top Tips For E-Commerce Messaging on Social Media
Creating e-commerce stores can be a highly profitable move, yet one of the main issues that most sites have is the right way to market it. If you don’t know how to market it properly,...read more → Read More
Will Hiding Likes Really Make the Internet a Better Place?
As part of a unique experiment to see if it can improve the user experience and encourage more engagement and activity, Instagram is hiding the number of “likes” that are shown next to every photo...read more → Read More
The Pros and Cons of Athletes as Social Media Influencers
Due to their high-profile roles, athletes have always been key influencers on social and cultural issues. And now, thanks to the extended reach of social media platforms, they are finding that they can have a voice on...read more → Read More
Why You Need To Do A Social Media Audit To Help Save Your Job
In the race to hire the best and brightest talent, recruiters and hiring managers have a new tool at their disposal: social media. These days, hiring managers are specifically banned from asking sensitive questions about your personal...read more → Read More
Why Your Business Needs A Blog In Today’s Social Media World
While social networks like Facebook, Twitter and Instagram remain ubiquitous these days, there are plenty of reasons why having a blog for your brand in today’s social media world is more relevant than ever. #1:...read more → Read More
Social Selling: The Right Way And The Wrong Way Of Doing It
The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “social selling” simply meant hanging out on social platforms like LinkedIn and...read more → Read More
Why Every Company Needs To Become A Digital Media Company
Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital...read more → Read More
The Twitter Universe May Look a Lot Different Than We Thought
A new report from the Pew Research Center is almost certainly going to cause you to question your view of Twitter. Listen to Twitter CEO Jack Dorsey talk, and you’d think that almost all U.S. adults are using the...read more → Read More
What Happens if Social Media Platforms Get Rid Of the “Like”?
For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely...read more → Read More
The Influence Of Technology On Social Media
Social media has been an enormously disruptive influence on traditional media and the way we communicate with others each day. But have you ever thought about the influence of technology on social media? With each...read more → Read More
How To Use Video During a Product Launch
One easy way to turbo-charge the results of any new product launch is by integrating the use of video. That’s especially true on social media, where the inclusion of video in any post will result...read more → Read More
Private Messages Are The New Social Network
While social networking platforms like Facebook, Twitter and Instagram might get all the media attention, private messaging networks – such as Messenger, WhatsApp and Telegram – have all reached a critical mass. They are now social networks...read more → Read More
5 Tips For Engaging Your Customers Through Social Media
Social media can be a highly effective way to engage your fans, followers and customers. However, if you are not creating and then executing a social media strategy properly, then you may be leaving a lot of...read more → Read More
What The Social Video Trend Means For Digital Marketers
Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the face of social media. As a new eMarketer report points out, video is now center stage on every major social...read more → Read More
The Right Way To Use LinkedIn For Marketing
The problem with LinkedIn these days is that too many people try to use it as an advertising and promotional platform rather than a classic social network. At its core, LinkedIn is a way to discover all...read more → Read More
Here’s What You Need To Know To Get Your YouTube Channel Up And Running
Now that video has taken over the Internet, it’s perhaps not surprising that brands and small business owners are constantly looking for new ways to use YouTube as part of their overall digital marketing campaign....read more → Read More
What Is Geo-Targeting And How Can It Help Your Business?
The effectiveness of just about any advertising campaign can be improved markedly if messages, notifications or offers are shown only to people within a specific geographic location. As a result, geo-targeting advertising solutions for social...read more → Read More
The 3 Keys To Winning As A Social Media Influencer
Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian are some of the most powerful social media influencers on the planet. Love them or hate them, you have...read more → Read More