Dan Baum
IMPACT
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Dan:
How Do You Overcome Imposter Syndrome as a Millennial Developing in Your Own Career?
As clichéd as it may sound, you’re in control of your own destiny. You own your path, and you have to work through those kinds of insecurities on your own. → Read More
Why Cards Against Humanity’s Anti-Black Friday Campaign Won Yet Again
Have you ever dreamt of owning a copper bust of Barack Obama? How about a poncho toilet? or a portable sauna? Well, if your timing was just right on Black Friday, Cards Against Humanity made that possible! → Read More
The Numbers Are In. Here’s What Marketers Can Take Away from Black Friday 2018.
Retailer or not, there's always a lot to be learned about consumers from Black Friday and Cyber Monday for marketers. Here's the biggest marketing takeaway from Black Friday 2018! → Read More
EU’s Article 13 Copyright Plan Could Spell Disaster for Link Strategies & Memes
Memes being banned in Europe? Articles 11 and 13 of the EU’s new copyright directive threatens platforms to pay publishers when people link to their sites– including memes. → Read More
Ad & MarTech Startups Will Struggle with Funding in 2019
Forrester research is reporting that investor funding for advertising technology and marketing technology startups is going to take a HUGE hit in 2019– by a massive 75%. What does this mean for marketers? → Read More
Google Ads Update: How Parallel Tracking Will Affect Your Account
Parallel tracking is a feature that significantly improves mobile speed by performing all tracking and analytics processing separate from loading the page. Here is what you need to know about the update and how it will affect your ad performance. → Read More
[New Research] Video Skyrockets to 25% of Digital Ad Spending
New research from eMarketer estimates that in 2018 alone, digital video advertising will grow by nearly 30% to a healthy $27.82 billion. Here's how this spending breaks down across the most popular social platforms, as well as the differing audience demographics. → Read More
HubSpot CRM vs Salesforce: Which One Is Better?
Both Salesforce and the HubSpot CRM each have their advantages and disadvantages, so there's no simple, one-size-fits-all answer we can give you. When it comes to comparing the two, however, here's what you need to know to make the best decision possible for your sales team. → Read More
So Long, Skip Button: YouTube Ads Can Now Be Unskippable
This week's YouTube partner update lets channels play unskippable ads. What does this mean for your channel and audience? → Read More
A Small Business Guide to Instagram Stories [Infographic]
Ever since the debut of Instagram Stories almost two years ago, brands that are just posting images to their feeds are missing out on a major opportunity to grab eyes and new audience members. How do you get your piece of the pie? → Read More
What is Email Fatigue? Here’s How to NOT Annoy Your Subscribers.
Plagued by email fatigue? You're not the only one! Learn what it is, how to know if you're suffering from it and how to overcome it here! → Read More
A Small-Business Guide to Facebook Insights [Infographic]
Whether you need help engaging with your audiences or providing them with better, more entertaining content, Facebook Insights can give you some of the best tips and tools for boosting your business's success on Facebook. → Read More
5 Ways to Be More Confident When Making Marketing Decisions
There is nothing more important to a marketer’s success than the ability to make strategic decisions. So why is this a such a challenge for most? → Read More
How I Found My Passion for Inbound Marketing (& Didn’t Become a Doctor)
The transformations IMPACT has undergone are what have helped me find my passion for inbound, but to get the full picture, we have to go back to the beginning. → Read More
Negative SEO: 6 Little Things Hurting Your Rank You Probably Never Noticed
Don’t let these hidden SEO ranking factors negatively affect your pages any longer. Here are 6 little things hurting your SEO that you've probably never noticed. → Read More
Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On
Trying to stay ahead in 2018? We've identified the hottest social media trends for 2018 so you can get them implemented right after the new year. → Read More
New King Of Customer Service: Why Messaging Apps are Killing Live Chat
Customer communication is evolving. From email to live chat, and now instant messaging apps, the key is to meet your audience where they are. → Read More
Content Distribution Tools: 3 Channels You Need to Leverage
Don't forget the marketing part of content marketing! We’ve put together this post of some great tools for distributing content and maximizing your viewership. → Read More
Personalized Marketing: 7 Impressive Examples & Why They Worked
We’ve gathered some examples of awesome personalized marketing that show the incredible potential that personalization can do for your marketing efforts. → Read More
How Human Emotion Influences Buying Behavior (And Marketers Can Use it)
Emotion plays a bigger part in the decision making process than you think! This article explains and how marketers can use it to get more leads and sales. → Read More