Limei Hoang
Business of Fashion
United Kingdom
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Past articles by Limei:
Hearst UK May Cut Up to 40 Jobs in Strategic Review
The British arm of the media giant aims to combine some of its editorial and commercial teams across multiple titles. → Read More
Brioni Names Nina-Maria Nitsche as New Creative Director
The Italian menswear brand has appointed Nina-Maria Nitsche as its new creative director, replacing Justin O’Shea who abruptly exited after just six months in the role. → Read More
Is Mulberry’s Turnaround Working?
Mulberry posted a 21 percent rise in profit on the back of a turnaround strategy aimed at bringing the British handbag brand back to its affordable luxury roots. → Read More
Luxury’s Generation Gap
Millennials will account for 45 percent of the luxury market by 2025, but their values and spending habits are at odds with the business models of many traditional brands. → Read More
What's Next for DKNY?
After acquiring DKNY for $650 million, apparel firm G-III has cut a series of deals that could initially raise brand awareness and sales, but ultimately damage the label's premium image. → Read More
Lucinda Chambers to Leave British Vogue
British Vogue’s fashion director Lucinda Chambers is to leave the publication this summer after 36 years at the title. → Read More
Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest
The founder of Buro 24/7 is setting up a hybrid venture that is part investment fund, accelerator and experimental laboratory to commercialise new technologies and sustainable innovation for the fashion industry. → Read More
Could Moncler’s Outerwear Reign Be Coming to an End?
The Italian luxury outerwear brand has been downgraded by Luca Solca, head of luxury goods sector at Exane BNP Paribas, who believes its growth will begin to ease off later this year. → Read More
BoF Exclusive | LVMH to Launch Digital Lifestyle and E-Commerce Platform
The luxury conglomerate is dipping a toe into the 'experience economy' with Clos19, a new e-commerce platform for its Moët Hennessy wine and spirits division which will sell experiences as well as products. → Read More
LVMH to Buy Christian Dior Couture for $13 Billion
The company said in a statement that the move would be made through a simplified public offer by the Arnault Family Group for Christian Dior shares. → Read More
Who Is Best Placed to Buy Jimmy Choo?
Valued at £700 million, Jimmy Choo is an acquisition target that could attract bids from private equity, foreign investors or luxury conglomerates. → Read More
Who's Best Placed to Buy Puma?
François-Henri Pinault’s decision to step down from Puma’s board of directors adds to speculation that Kering is preparing to sell the sportswear brand. → Read More
Can Luxury Challengers Take Burberry’s Digital Crown?
While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing. → Read More
Joshua Schulman Named President and CEO of Coach Brand
In the newly created role, the former Bergdorf Goodman president will be responsible for all aspects of the brand globally, reporting directly to Victor Luis, Chief Executive Officer of Coach, Inc. → Read More
Balmain Appoints Massimo Piombini as CEO
The French fashion house has named a former Valentino executive as its new CEO, succeeding Emmauel Diemoz. → Read More
Burberry Signs Beauty Deal with Coty
The strategic partnership with Coty follows four years of Burberry managing its beauty division directly. → Read More
With Reebok Expansion, Adidas Challenges Nike in China
Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike? → Read More
BoF Exclusive | H&M Launches New Brand: Arket
BoF can exclusively reveal that the Swedish fast-fashion giant is adding a new brand to its portfolio. → Read More
Can a New Campaign Buoy Style.com?
Style.com is launching a shoppable campaign to better demonstrate its content-commerce proposition and carve out a clear brand identity. → Read More
Triggering Article 50: What Brexit Means for Fashion
Today, Britain pulls the trigger on Article 50, formally initiating its exit from the European Union. What are the implications for fashion? → Read More