Matt Brennan
Business 2 Community
Aurora, IL, United States
Contact Matt
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Matt:
How Writing Your Own Marketing Copy Can Make You a Better Person
You may not fully like writing your own marketing copy. It may not be a business task that you relish doing. But taking on this task on your own may have → Read More
How to Write the Best Web Content for Your Business
Convincing your audience to take that extra step and become a customer is tricky, even when it comes to the Internet. A big step in this process is → Read More
The Complete Blogging Checklist for the Busy Business Owner
Are you getting as much mileage out of each post that you write, with a blogging checklist? Writing a blog post that your audience will read and take → Read More
When to Write a Press Release, and How They Help
When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the proper → Read More
What’s Involved in Writing a Good Case Study?
Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine → Read More
What You Need to Know About Copywriting for Product Pages
Your customers are searching for you. They’re scrolling through the results. But if your industry is anything like most, there could be hundreds, if not → Read More
Copywriting for Services Pages: What You Need to Know
Copywriting for services pages answers one specific question. You know the one, it’s the first question you’re asked at any party or networking event. On → Read More
What a Digital Copywriter Can Do For Your Business
A digital copywriter can help you tell your story in a way that differentiates your business and helps you to stand out from the competition. When you’re → Read More
Creating an Authentic Personal Brand
Whether you are an entrepreneur, small business owner, or someone who is simply looking to find their way on social media today, chances are you’re → Read More
7 Reasons Your Company Should Hire a Website and Blog Copy Editor
A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in an easy-to-understand manner. These can be high expectations. You may want to keep writing your company’s content internally. It’s… → Read More
5 Tactics to Become a Better Business Blogger
Marketing your business online requires that you develop some skills as a business blogger… We live in a world that prioritizes immediate results. But a blog is a steady investment that takes time to pay off. Look at it this way. Dieters don’t meet their target weight after one day of eating healthy. You’re likely not going to see new business after a few blog posts, either. But when you can… → Read More
How to Write Killer Sales Copy that Attracts More Customers
Here’s how killer sales copy can save your business… Your website is the home base for all of your marketing… → Read More
Stop Banging Your Head Against the Wall and Hire a Blog Copywriter Immediately
There are a lot of benefits to be had when you hire a blog copywriter… You wouldn’t walk into a psychiatrist’s office and ask “That’s it, am I cured?” after one appointment. You wouldn’t eat healthy for a day and expect to hit your weight-loss goals. You shouldn’t expect to hit your business SEO goals after a single blog post, either. My clients have heard me compare blog writing and SEO content… → Read More
When It’s Time to Hire a Website Copywriter for Your Business
The decision on whether to hire a website copywriter or create the copy yourself can be a difficult one for many businesses and organizations. There are plenty of blogs, YouTube videos, and other instructional content available on the internet. You may have a passion for writing, and a flare for your own marketing. While some businesses may be suited for doing their own online copywriting,… → Read More
Why You Should Hire a Professional Copywriter, Even During a Recession
When the economic landscape shifts, there’s no better time to hire a professional copywriter. Many consumers are faced with financial fear, and that can influence the mindset of entrepreneurs, CEOs, and other business executives. When consumers spend less, it can cause businesses to want to shut down their marketing. But that decision right now can slow down the very business that you’re looking… → Read More
Marketing in the Age of Coronavirus
We look outside, and things are quiet and eerie. Companies of all sizes have sent their employees to work from home. Some remote workers, myself included, have even gained a junior “coworker” due to school closings. The coronavirus has ushered in some strange times for all of us, but we can make the most of it. What I’ve noticed in the last few days, is that many business owners and executives… → Read More
6 Principles of Copywriting that Will Make Readers Love You
If you’re running a business, you’re in a constant fight for attention. These principles of copywriting can help you craft… → Read More
How to Improve Your Brand Message Today (and Why It’s Important)
Your brand message helps distinguish you from the competition. It gives the customer an idea on your ideas and values, giving them more reason to do business with you. A strong brand message can driv… → Read More
What You Should Know Before Seeking Professional Copywriting Services
Businesses need to build trust and communicate their message in a way that resonates with their audience in order to grow. While some companies may write their marketing materials on their own, for m… → Read More
What Kind of Marketing Strategies Make Sense for Your Business?
It’s not easy to grow your business – and finding the right marketing strategies can be a significant challenge. First, we have to assume that you are selling a high-quality product or service, a… → Read More