Lisa Lacy, AdWeek

Lisa Lacy


New York, United States

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Recent articles by Lisa:

Insecure’s Issa Rae Is the Next Voice of Google Assistant

This marks a departure from male-dominated voices. → Read More

’90s Style Icon Lisa Frank Brings Nostalgia to Travel With Rentable Dream Room

A penthouse packed with dolphins, unicorns, hearts and rainbows can be yours for a night courtesy of and Barsala. → Read More

The Road to Brandweek: Mondelez’s Patty Gonzalez on the Mandatory Nature of Brand Authenticity

And why Triscuit is a portfolio highlight. → Read More

What Advertisers Can Do to Prepare for the Coming Triopoly

A new study suggests a 3-year plan. → Read More

The NRF Forecasts a 4% Boost in Holiday Spending This Year

What economic uncertainty? → Read More

Airports and Stadiums Could Push Cashierless Retail Out of Its Sophomore Slump

Small-format, self-service venues are an ideal fit for a technology that’s still finding its footing. → Read More

Amazon Pushes Further Into Healthcare With Amazon Care

The service is available for employees in Washington. → Read More

No One Is Surprised Amazon Is Giving Itself a Boost

The ecommerce giant’s search results might be biased—that both is and isn’t a problem. → Read More

Amazon Makes a Climate Pledge, But Not the One Employees are Asking For

Amazon Employees for Climate Justice says the company’s new net-zero carbon goals are a start, but not enough. → Read More

Alexa Isn’t Political, But She Can Make Campaign Donations

Amazon is implementing a fundraising feature, allowing the 20 or so 2020 presidential candidates to sign up for voice-enabled campaign donations. → Read More

The Road to Brandweek: Kroger’s Mandy Rassi on Why Purpose Is the Biggest Buzzword

How the grocer is making customers part of its purpose-driven philosophy, plus the “gift” of constant consumer feedback. → Read More

How Sustainability Is Changing the Way Consumers Get Dressed

RIP, department stores and fast fashion. → Read More

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts

Provided the company surmounts obstacles such as expanding its ad unit. → Read More

Walmart Is Expanding Its Unlimited Grocery Delivery Service

The monthly fee will increase in some trial markets. → Read More

Birkenstock Says Amazon Was Not a Good Fit

But skincare is a natural extension. → Read More

Why Harry’s Is in No Rush to Hop on the Amazon Bandwagon

The brand has prioritized expansion elsewhere. → Read More

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry. → Read More

3 Ways CX Is About to Drastically Change

Prepare to meet your personal digital twin. → Read More

Walmart Will Stop Selling Handguns and Certain Types of Ammunition

The nation’s largest retailer is tailoring its remaining inventory to hunters and sport shooters in response to a spate of mass shootings at its stores and beyond. → Read More

What a Clean Room Means for Amazon Advertising

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The […] → Read More