Lisa Lacy, AdWeek

Lisa Lacy


New York, United States

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Recent articles by Lisa:

Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

A handwritten letter, last-minute pod and lockdown of IP. → Read More

These 5 Brands Saw the Biggest Boost on Amazon During and After Super Bowl

Optimizing products on game day can help boost buys. → Read More

Why Amazon and Walmart Played It Safe at the Super Bowl

Social conversation was largely positive, but analysts say the brands likely didn't make a lasting impression. → Read More

How 2020 Was the Right Year for These First-Time Super Bowl Advertisers

Entering the Big Game universe for cultural touchpoints. → Read More

Bill Murray’s First-Ever National Ad Is Groundhog Day Super Bowl Genius for Jeep

Phill Connors and friends are back in an outstanding revival of the classic 1993 film. → Read More

Jeep Will Return to Super Bowl 54 With a 60-Second Spot

Following FCA's series of hits and misses in recent Super Bowls. → Read More

Life Without Alexa Seems Archaic in Amazon’s Super Bowl 54 Spot

In a big play in the Big Game for the smart speaker market. → Read More

Al Pacino Busts Nazis in New York in Amazon Studios’ Super Bowl Ad

He stars in the Amazon Prime Video original series Hunters, debuting Feb. 21. → Read More

Amazon Ponders a Time #BeforeAlexa in Super Bowl Teaser Ads

Ellen DeGeneres and Portia de Rossi wonder what did before voice commands. → Read More

Amazon is Reportedly Developing a Hand-Scanning Payment Option

Amazon is reportedly developing checkout terminals that will allow shoppers to pay by scanning the palms of their hands. → Read More

Why Lowe’s and Target Brought Their Technology Teams In-House

Insourcing gives retailers more control—if they can afford it. → Read More

Here’s What Allbirds Has Learned About Ecommerce in China So Far

The DTC brand is on Alibaba’s Tmall to reach 700 million shoppers. → Read More

Amazon’s Patrick Gauthier Says Retailers Should Prepare for Voice Commerce

Amazon Pay's Patrick Gauthier says consumers are finally warming to the idea of voice-enabled shopping. → Read More

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program

Walmart's API puts the power back in brands' hands, experts say. → Read More

Microsoft Wants to Help Retailers Build Media Businesses

More retailers are realizing the value of their data and assets. → Read More

Voice-Enabled Gas Pumps Are Coming to Exxon and Mobil Stations

You'll be able to ask Amazon Alexa to "pay for gas" later this year. → Read More

Amazon India Gets a Major Retail Boost From Future Group

Now Amazon can offer BOPIS—and more low-cost goods and fashion. → Read More

Analysts Share 5 Retail Predictions for What We Can Expect in 2020

Analysts expect bigger roles from retailers. → Read More

What Amazon Advertising Will Look Like in 2020

Amazon doesn’t generally speak to future plans, agency insiders who work with clients on the platform say they expect big changes in 2020. → Read More

5 Ways Amazon Changed Shopping in the 2010s

From super-fast shipping to voice orders, we'll never shop the same way again. → Read More