Lisa Lacy, AdWeek

Lisa Lacy


New York, United States

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Past articles by Lisa:

Inside Michelob's Full Caddyshack-Inspired Super Bowl 57 Ad

Starring Serena Williams and Brian Cox, 'New Members Day' builds on the brand's 2022 Big Game spot. → Read More

Serena Williams Stars in Michelob’s Caddyshack Super Bowl Ad

The homage to a sports comedy classic also includes Anheuser-Busch’s first shoppable ad → Read More

The 4 Trends That Defined Commerce in 2022

Retail media was king this year. → Read More

Christmas Tree Delivery Is the Gift That Keeps on Growing

Instacart is the latest purveyor—and they'll even decorate it for you. → Read More

The Backstreet Boys and JCPenney Unite for a Cross-Promotional Holiday Jamboree

Show me the meaning of being festive. → Read More

How Libby's Came to Dominate the Canned Pumpkin Market

The brand is also pushing to make the festive gourd fashionable year-round. → Read More

You Don't Have to Unbutton Stove Top's Thanksgiving Pants

America's favorite eating holiday just got a lot more comfortable. → Read More

Retailers' First-Party Data 'Won't Be Good Enough' by 2023

But a third party is eager to help grow their media networks. → Read More

What 2022 Mergers and Acquisitions Tell Us About 2023 Retail

Inflation, ecommerce and 800-pound gorillas will dominate. → Read More

What Prime Day 2 Revealed About the 2022 Holiday Shopping Season

Amazon's Early Access Sale revealed some new truths about shoppers. → Read More

The 5 Trends Defining This Holiday Shopping Season

How will inflation and a second Prime Day impact consumer behavior? → Read More

Is TikTok the Latest Social Platform to Try Live Shopping?

While live shopping has been slow to take off in the U.S., reports say TikTok intends to try its luck. → Read More

Instacart's Connected Stores Tools Make Any Grocer Digital

The new technology suite aims to make shopping—and selling—easier. → Read More

Chipotle Wants Your Dad to Wipe His Hands on His Favorite Pants

The annals of brand merch run the gamut from Instacart couture to Popeye’s uniforms and everything in between. → Read More

Walmart's App Gets an Augmented Reality Upgrade

The new helps personalize the shopping experience, according to the retailer. → Read More

What’s in Store for Prime Day 2022

Customers can expect deals on products in categories like fashion, home and electronics from top brands like Beat's and Levi's. → Read More

Sam’s Club Revamps Its Ad Business

Thanks to member data, the retailer claims MAP is a horse of a different color. → Read More

The Height of Luxury Is Velveeta-Scented Nail Polish

There are certain products we associate with luxury and living the good life. Gold and jewels, for example. Bentleys and private jets. Maybe even a Peloton. → Read More

Amazon’s Invite-Only Orders Weed Out 'Bad Actors'

Amazon’s move to preserve the integrity of its good customer experience is an invite-only program for high-demand products like video game consoles. → Read More

Dollar General Is Testing Self-Checkout-Only Stores

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! . → Read More