Lisa Lacy
AdWeek
New York, United States
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Past articles by Lisa:
Inside Michelob's Full Caddyshack-Inspired Super Bowl 57 Ad
Starring Serena Williams and Brian Cox, 'New Members Day' builds on the brand's 2022 Big Game spot. → Read More
Serena Williams Stars in Michelob’s Caddyshack Super Bowl Ad
The homage to a sports comedy classic also includes Anheuser-Busch’s first shoppable ad → Read More
The 4 Trends That Defined Commerce in 2022
Retail media was king this year. → Read More
Christmas Tree Delivery Is the Gift That Keeps on Growing
Instacart is the latest purveyor—and they'll even decorate it for you. → Read More
The Backstreet Boys and JCPenney Unite for a Cross-Promotional Holiday Jamboree
Show me the meaning of being festive. → Read More
How Libby's Came to Dominate the Canned Pumpkin Market
The brand is also pushing to make the festive gourd fashionable year-round. → Read More
You Don't Have to Unbutton Stove Top's Thanksgiving Pants
America's favorite eating holiday just got a lot more comfortable. → Read More
Retailers' First-Party Data 'Won't Be Good Enough' by 2023
But a third party is eager to help grow their media networks. → Read More
What 2022 Mergers and Acquisitions Tell Us About 2023 Retail
Inflation, ecommerce and 800-pound gorillas will dominate. → Read More
What Prime Day 2 Revealed About the 2022 Holiday Shopping Season
Amazon's Early Access Sale revealed some new truths about shoppers. → Read More
The 5 Trends Defining This Holiday Shopping Season
How will inflation and a second Prime Day impact consumer behavior? → Read More
Is TikTok the Latest Social Platform to Try Live Shopping?
While live shopping has been slow to take off in the U.S., reports say TikTok intends to try its luck. → Read More
Instacart's Connected Stores Tools Make Any Grocer Digital
The new technology suite aims to make shopping—and selling—easier. → Read More
Chipotle Wants Your Dad to Wipe His Hands on His Favorite Pants
The annals of brand merch run the gamut from Instacart couture to Popeye’s uniforms and everything in between. → Read More
Walmart's App Gets an Augmented Reality Upgrade
The new helps personalize the shopping experience, according to the retailer. → Read More
What’s in Store for Prime Day 2022
Customers can expect deals on products in categories like fashion, home and electronics from top brands like Beat's and Levi's. → Read More
Sam’s Club Revamps Its Ad Business
Thanks to member data, the retailer claims MAP is a horse of a different color. → Read More
The Height of Luxury Is Velveeta-Scented Nail Polish
There are certain products we associate with luxury and living the good life. Gold and jewels, for example. Bentleys and private jets. Maybe even a Peloton. → Read More
Amazon’s Invite-Only Orders Weed Out 'Bad Actors'
Amazon’s move to preserve the integrity of its good customer experience is an invite-only program for high-demand products like video game consoles. → Read More
Dollar General Is Testing Self-Checkout-Only Stores
Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! . → Read More