Diana Pearl, AdWeek

Diana Pearl

AdWeek

New York, NY, United States

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Recent:
  • AdWeek
Past:
  • People
  • Marie Claire
  • ELLE Magazine (US)

Recent articles by Diana:

How Brands Around the Globe Are Commemorating Earth Day

Apple, the New York Times and more are honoring Mother Earth on April 22. → Read More

After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand

Meanwhile, the competing beverage company fell to eighth place. → Read More

Martha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 Million

Sequential Brands Group had purchased the brand in 2015 for $353 million. → Read More

Timex Is Celebrating 165 Years With a New Watch Collection That Brings Production Back to the U.S.

The 4 American Documents watches will all be handmade in America. → Read More

Gwyneth Paltrow’s Goop Is Building Up Its Events Business With the Help of Big Brands

Thanks to partnerships with companies like Sperry and Google. → Read More

Why the American Cancer Society Is Shining a Spotlight on African American Communities

A new campaign hopes to generate awareness of lower survival rates. → Read More

How Luxury Brand Partners Breeds Some of Beauty’s Buzziest New Brands

The company is behind the creation of companies like R+Co and Oribe. → Read More

P&G’s Marc Pritchard Calls for Shaking Up the Media Supply Chain

At the ANA Media Conference, the chief brand officer urged marketers to consider a new system. → Read More

Trinet Is Showcasing the Human Side of Small Businesses With the Help of Annie Leibovitz

The legendary photographer surprised companies in the cloud-based company’s network with impromptu photoshoots. → Read More

The NHL Is Recruiting Teenage Advisers to Be a Part of Its NHL Power Players Program

The council of Gen Z experts will be ages 13 to 17 → Read More

How DTC Invisible Aligner Brands Build Trust to Challenge the Orthodontic Status Quo

Brands like SmileDirectClub and Candid Co. have grown, even as the orthodontia establishment questions their safety. → Read More

Rent the Runway Expands Into Children’s Clothing Just Weeks After Becoming a Unicorn

The category expansion is the latest move from the rental company. → Read More

Beyoncé Is Teaming Up With Adidas to Relaunch Her Activewear Line, Ivy Park

She’ll also create signature clothing and footwear for the brand. → Read More

Americans Adore Amazon, Plus More Key Findings From a Study on Beloved Brands

Google and Netflix round out consumers’ three favorite companies. → Read More

The Company Behind Fearless Girl Has Voted Against Several Gender Pay Equity Resolutions, New Study Reveals

A new study from Morningstar casts a glare on State Street’s gender diversity track record. → Read More

Was the 3G Kraft Heinz Mega-Merger Destined to Fail?

Marketers blame cost-cutting and a lack of innovation for the company’s ongoing financial struggles. → Read More

Fridababy Asks Meghan Markle to Skip the Post-Birth Photo Op in Full-Page New York Times Ad

The parenting products company wants the royal to use the moment to ‘pay it forward.’ → Read More

The Beer Battle Continues as MillerCoors Sues Anheuser-Busch for Its Super Bowl Ad

The lawsuit claims the spot deliberately misled consumers about the makeup of its products. → Read More

These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency

Grow founders Cassie Hughes and Gabrey Means now handle experiences for brands like Gap and Google. → Read More

Mondelez International’s Jason Levine Named CMO of Sabra

The food industry veteran is heading to the country’s leading hummus brand → Read More