Diana Pearl, AdWeek

Diana Pearl


New York, NY, United States

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  • AdWeek
  • People
  • Marie Claire
  • ELLE Magazine (US)

Recent articles by Diana:

CVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill Club

The brand stopped honoring its previous contract on July 5. → Read More

Why It Took K-Beauty Retailer Peach & Lily 6 Years to Launch Its Own Products

The Korean skincare brand’s offerings have been wildly successful, but it took a lot of work by founder and CEO Alicia Yoon to get there. → Read More

Nordstrom Prepares for NYC Flagship Store With Street Style-Inspired Campaign

The Seattle-based retailer’s much-anticipated women’s shop is set to arrive in the city in October. → Read More

SoulCycle and Equinox Announce Peloton Competitor on Pretty Much the Worst Day Possible

Members are in an uproar over the politics of the chairman of SoulCycle’s parent organization, Related Companies. → Read More

How to Create Successful—and Meaningful—Experiential Marketing Events, According to Eventbrite and Giant Spoon

These tips will take your experiential event to the next level. → Read More

The Longtime CMO of Victoria’s Secret Is Retiring. Will He Take Its Problems With Him?

Ed Razek, who has been with the company since 1983, made controversial comments last year about not hiring more diverse models. → Read More

L’Oréal Is Bringing Beauty Online With the Help of Augmented Reality and AI

Chief digital officer Lubomira Rochet explains how new tech nurtures the industry’s ‘natural relationship’ with the internet. → Read More

How Executives Can Push for Inclusion and Diversity In Their Own Businesses

GE’s Linda Boff and AT&T’s Fiona Carter spoke on the subject at Adweek’s NexTech event. → Read More

NBCUniversal Is Pulling The Office From Netflix, but It’s Still Open to Working With Rival Platforms

Linda Yaccarino discussed her company’s relationship with streaming service at Adweek’s NexTech event. → Read More

Pinterest Has Plans to Advertise On TV, In Print and Out-of-Home, Says Its First CMO

Andréa Mallard wants to expand the brand’s traditional marketing. → Read More

Survey Indicates CMOs Are Focusing on the Short Term at the Expense of the Long Term

Dentsu Aegis Network spoke with 1,000 marketers about the state of the industry. → Read More

McDonald’s CMO Silvia Lagnado Steps Down With No Replacement In Sight

The company has created 2 new svp positions instead. → Read More

With Barneys in Financial Trouble, Can Iconic Department Stores Be Saved?

Another famed New York retailer is on shaky ground. How did the capital of cool, contemporary fashion get here? → Read More

Everything Brands Need to Know About Bringing Their Marketing In-house

Industry execs and experts offer advice on how to get it right. → Read More

With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

The U.S. women’s soccer team put the spotlight on pay disparity between male and female athletes. → Read More

Katie Couric’s Emotional Series for SK-II Weighs Women’s Dreams Against Expectations

Stories reflect on the pressures they face to hit milestones → Read More

Mars Inc. and The Lion’s Share Take Home the Grand Prix for Sustainable Development Goals Lions

The initiative encourages brands who feature animals in their advertisements to contribute 0.5% of their media spend to conservation and welfare. → Read More

From Silly to Serious, SK-II’s Cannes-Debuted Ads Show the Brand’s Broad Range

The P&G-owned skincare company is doing everything from documentaries to funny, music-filled videos. → Read More

The CMO of Lego Says the Company’s Focus on Learning Through Play Has Made It Last

Julia Goldin took the stage at Cannes to talk about the brand’s longevity. → Read More

Katie Couric, John Legend and Marc Pritchard Talk Modern Gender and Race Efforts at Cannes

Gillette’s ‘We Believe’ ad turned the company’s longtime tagline on its head. → Read More