Diana Pearl, AdWeek

Diana Pearl

AdWeek

New York, NY, United States

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Recent:
  • AdWeek
Past:
  • People
  • Marie Claire
  • ELLE Magazine (US)

Recent articles by Diana:

Skipping Sales—The Other Way to Do Black Friday

Retailers like REI and Everlane endorse another sort of way to spend the day after Thanksgiving. → Read More

The Role of the CMO Hasn’t Changed, but the Way It’s Carried Out Has

While more brands are eliminating the position, it may just be an adjustment period. → Read More

LVMH Buys Iconic Jeweler Tiffany & Co. for $16.2 Billion –

Independent jeweler is now owned by world's largest luxury conglomerate. → Read More

The Victoria’s Secret Fashion Show Is Officially Canceled

An executive confirms the long-speculated news. → Read More

What the Popeyes Chicken Sandwich Can Teach Us About Going Viral and Connecting With Communities

Fernando Machado, God-is Rivera and Angela Brown on what marketers can learn from the viral phenomenon. → Read More

DTC Brand Hill House Home Rolls Out New Product Category

Hill House Baby and its new campaign make its debut today. → Read More

Chrissy Teigen Is Recording a Song With John Legend (and 6 Other Tidbits From Brandweek)

Adweek's 2019 Brand Visionary opens up about family, fame, food and more on stage at Brandweek. → Read More

Target’s First Loyalty Program Failed. Here’s How It Built a Better One

CMO Rick Gomez took the stage at Brandweek to talk about how the company landed on Target Circle. → Read More

Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform

Go behind the scenes of Facebook's new wordmark and how it aims to create a unified corporate identity. → Read More

Barneys New York’s Fate Is Sealed After Authentic Brands Acquisition Gets Court Approval

A New York state bankruptcy judge approved the bid on Oct. 31. → Read More

Happy Birthday, Kendall! Here Are 24 Throwbacks That Prove She Was Destined to Model

She's walked the runway for countless designers and is a regular on the pages of Vogue — clearly, it was fate → Read More

Target’s Holiday Campaign Features a Cast of 125 in Nearly 100 Scenes

Target CMO Rick Gomez spoke with Adweek about what went into this year’s holiday branding. → Read More

Caught in Brexit Limbo, UK Ad Industry Prepares for an Uncertain Future

Leaving the European Union will have consequences for the marketing world—many of which remain unclear. → Read More

Target and Walmart Are Focusing on In-Store Ease for the Shorter Holiday Season

There are 6 fewer days between Thanksgiving and Christmas this year. → Read More

Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy

Michael Scheiner joins the clothing brand after several years at Hollister. → Read More

Under Armour’s Kevin Plank Steps Down as CEO, But Isn’t Leaving Entirely

He’s led the athletic clothing company since its founding in 1996. → Read More

Irina Shayk, Julianne Moore, Jennifer Aniston & More Female Celebs Get Real About Aging in Hollywood

Getting older in Hollywood isn't easy — just ask these ladies → Read More

14 Celebs Who Are Absolutely, 100% Okay With Being Single

Being single is something to embrace – and these stars agree → Read More

Victoria’s Secret Head of Stores Is Out, With 50 More Laid Off at Headquarters

April Holt had been with the company for 16 years. → Read More

Johnson & Johnson Ordered to Pay $8 Billion to Man Who Developed Breasts After Taking Risperdal

It’s the latest legal blow for the company. → Read More