Stefan Tornquist
Econsultancy
New York, United States
Contact Stefan
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Past articles by Stefan:
2022: Hybrid learning bridges the skills gap for a distributed workforce
There is a pressing need to upskill marketers, but the idea of a team spending three days in a conference room seems antique. → Read More
The Fundamentals of Modern Marketing Mindset
This report defines the components of a marketing mindset, and provides guidance on how to instil a strong marketing mindset in organisations. → Read More
How marketers are responding to the challenges of COVID-19 [webinar]
Marketing has never been through anything like this. 87% of brands are delaying or cancelling campaigns and more than half of all marketers are concerned for their jobs. In all the upheaval, Marketing Week and Econsultancy asked 4,000 marketers how they are feeling. How stressed are they? How productive? How well are they communicating with their teams? This webinar part of our Lowdown series… → Read More
The consultancy vs. agency debate: it's all about effectiveness –
The question of what this competition means gets reopened whenever a significant acquisition takes place on either side. It's also a notable theme in Econsultancy’s Top 100 Digital Agencies report. → Read More
A new homepage tab! What is Econ Learn? –
Econ Learn consolidates all of Econsultancy's skills assessment, online learning and face-to-face training information in one place. → Read More
What is automatic buying and could it kill your business?
Over the last 18 months we’ve been conducting research into artificial intelligence and the evolution of digital assistants. → Read More
Research: Three lessons from the most successful marketers
A new study, conducted in partnership with Google, explores how the use of data and analytics within modern marketing is evolving to accommodate a fluid, changeable reality. → Read More
Three secrets to leading in customer experience: Customer-focus, speed and the profit motive
Over a series of posts, we’ve looked at the evolution occurring in marketing measurement and how it can better reflect and contribute to the larger business. → Read More
An audience of individuals - leading marketers are investing in a first-party future
Personalization has always been a core value in digital marketing, but the reality never quite caught up with the promise. Finally that appears to be changing. → Read More
Reorienting to the customer journey: Three lessons from successful brands
There’s a lot we don’t know about customer behavior and motivation. → Read More
Digital transformation heats up in FSI as leaders compete for future
Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products. → Read More
Research: Three ways leading marketers are using measurement to grow
Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world. → Read More
Driving Growth With Measurement in a Mobile World
Driving Growth With Measurement in a Mobile World highlights changing attitudes and approaches to analytics and measurement. In a marketing landscape with more data than insights, some organizations are turning to a practical, business outcome-focused model. This report, produced in partnership with Google, is based on a survey of executives at enterprise organizations averaging more than $1B in… → Read More
Defining a new approach to measurement: Four top findings from new research
Later this quarter we’ll be premiering research with Google about how modern measurement practice is changing. → Read More
Trends and Priorities in the Media and Entertainment Sector
This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and future, with many having high aspirations but held back by culture and siloed budgets. → Read More
What is the role of marketing agencies in data management?
We’ve just published our latest best practice guide, entitled ‘The Role of the Agency in Data Management.’ → Read More
Digital Trends in the Financial Services and Insurance Sector
The Digital Trends in the Financial Services and Insurance Sector report, produced by Econsultancy in partnership with Adobe, explores how digital is changing the competitive landscape of retail banking and insurance. → Read More
People-Based Advertising in North America
The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. → Read More
People-Based Advertising in Australia
The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. → Read More
People-Based Advertising in Australia
The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. → Read More