Doron Levin
Fortune
Bloomfield Hills, MI, United States
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Past articles by Doron:
Exclusive: Ford’s Mustang Mach-E Is a Radical Gamble on an Electric Future
In a world of proliferating EVs and SUVs, the Mustang risks becoming obsolete. But Ford has no intention of putting its iconic pony out to pasture. → Read More
Is One Ford GT Worth Ten 2020 Corvette Stingrays? Battle Of The Motown Mid-Engine Exotics.
Two exotics, two wildly different prices and businesse strategies. Ford went for scarcity, GM for a wider audience that it hopes will be young. → Read More
Eye Popping 2020 Mid-Engine Corvette Stingray Could Be The Last GM Supercar To Burn Gasoline
General Motors's newest Corvette promises to underscore the automaker's engineering prowess in a world that cares less and less about speed and horsepower. → Read More
Why Supra Super Fans Are Wary Of Partnership Between BMW And Toyota
Toyota Supra is a sports car designed to give Porsche Cayman a run for its money. Making a business case for doing so was much simpler by collaborating with BMW -- and after getting the high sign from Akio Toyoda. → Read More
GM Future Rides Heavily On New Silverado Heavy-Duty Pickup With More Power And Towing Chops
The latest version of GM's Silverado pickup, the heavy duty, is set to go on sale this summer. GM debuted the new pickup at its Flint, Michigan assembly plant. Mark Reuss, the company's president, was on hand. → Read More
2020 GMC Sierra Heavy Duty Pickup Applies Innovative Trailering Technology To Luxury Shlepping
GMC's latest Sierra Heavy Duty gets bigger, stronger and more tech savvy -- especially when it comes to trailering, a big concern for the buyers that might spend as much as $70,000 for a vehicle to haul their toys. → Read More
2020 Toyota Supra Sports Coupe Reflects Inner Racing And Video Game Life Of CEO Akio Toyoda
The great grandson of Toyota's founder is a racing buff who can't resist the chance to create a vehicle that will turn heads in competition. → Read More
GM's 2020 Cadillac XT6 Puts Three-Row Luxury SUV On A Non-Pickup Truck Architecture
General Motors Co.'s Cadillac luxury division adds a large SUV to its lineup, complementing XT4, XT5 and Escalade -- positioning it well in the US and China. → Read More
Hopes Ride On Ford's 2020 Explorer, A More Truck-like SUV For A Market Spurning Cars
Ford Explorer is one of the automaker's best-known models -- and one that plays a key role helping to transition from cars to crossovers, trucks and SUVs. → Read More
The Rise and Fall of Carlos Ghosn
What now for the alliance he built? → Read More
Will Renault-Nissan-Mitsubishi Alliance Survive Carlos Ghosn's Fall? Strong Reasons To Doubt
The hard-driving head of the Renault-Nissan-Mitsubishi alliance earned a reputation as the ultimate "Davos man" for his skills as a global CEO. His fall may shatter the alliance that was one of the world's biggest carmakers. → Read More
Hyundai's Kona EV Tops In Range With 258 Miles Among Reasonably Affordable EVs
Battery-powered electric cars don't sell well in the U.S., yet there is quite a choice of models. The latest is Hyundai's Kona EV. → Read More
This Version Of A Ford Hybrid Pickup Can Save Major Bucks For Commercial Fleets And Municipalities
Pickups aren't especially fuel efficient, but they can be improved with a gas-electric hybrid system or a plug-in (PHEV) system. → Read More
Cadillac Returning To Motor City After Brief Sojourn In NYC'S Hip SoHo Neighborhood
After less than four years in NYC, GM is doing what many at the company have been quietly urging: bringing the brand back to its hometown. → Read More
Lucid Electric Car Startup Signs $1B Investment Pact With Saudi Wealth Fund
EV startup Lucid has been searching for capital. It found a sugar daddy: a Saudi Arabian sovereign wealth fund that agreed to invest $1 billion. → Read More
2019 Chevy Silverado Pickup Is Humongous, Showing Americans' Insatiable Appetite For Bigger Vehicles
The Chevrolet division of GM just introduced its most profitable and, therefore, more important vehicle. It competes against Ford Motor's F Series, Ram from Fiat Chrysler and pickups from Nissan and Toyota. → Read More
Are Trump Tariffs Already Hurting General Motors Earnings? GM Is Too Diplomatic To Assess Blame
GM earnings were down in the second quarter and forecasts now are lower for the year due to rising costs. But the automaker hasn't explicitly blamed new tariffs. → Read More
Among Dumb Ideas Sure To Make The U.S. Poorer, Trump's Auto Tariffs Stand Tall
A long time ago, Scottish economist Adam Smith analyzed the reasons why interfering with trade increases poverty and restricts access to wealth. → Read More
Elon Musk And Donald Trump Are, In Their Own Disruptive Spheres, Birds Of A Feather
Where would the media be without its two most prominent betes noires, Elon Musk and Donald Trump? The resemblances between the two are remarkable. → Read More
Voluptuous Nissan Supercar Prototype Will Bow At Goodwood. Got A Million Bucks?
Nissan's supercar prototype could become the basis of a more affordable version -- assuming Goodwood spectators are sufficiently enthusiastic. → Read More