Donna Duncan
Social Media Today
Philadelphia, PA, United States
Contact Donna
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Donna:
How to Structure a Website So It Ranks Well In Search Results and Satisfies Users
Site structure refers to the way content is grouped, interconnected, and presented to human and non-human visitors. → Read More
A Side-By-Side Comparison of the Different Types of Search Engine Marketing
Pay-Per-Click (PPC), Local and Organic SEO There are three main types of search engine marketing (SEM), all aimed at helping you earn greater visibility in search results. (1) Pay-Per-Click (PPC) or… → Read More
What Are The Different Types of SEO? Why You Need To Pay Attention
There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results: White Hat; Black Hat; Grey Hat; and Negative SEO. Main Differences… → Read More
6 Things Small Business Owners Need To Do To Gain SEO Traction in 2018
The Web Is Growing When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “ov… → Read More
New Google Warnings For Non-HTTPS Content Starting In October
If you own a website that has not yet been converted over to HTTPS, Google has an unpleasant surprise coming for you in October. Starting October 2017, Chrome (version 62) will show a “Not secureâ… → Read More
Who Are The Local Data Aggregators? How Do They Help You Rank on Google?
In a 2013 poll of more than 350 small business owners, Constant Contact found that most small business owners (85%) understood the importance of being found on major search engines, mobile device app… → Read More
How to Convert Your Website from HTTP to HTTPS
Here's a step-by-step guide to converting your website from HTTP to HTTPS, and an explanation of why this is important. → Read More
HTTP to HTTPS Conversion: An Easy-To-Use Excel Checklist That Protects Your SEO Investment
Security is a top priority for Google and a growing concern for savvy Internet users. HTTPS (HyperText Transfer Protocol Secure) uses encryption and authentication to protect the integrity and confid… → Read More
Why Every Website Owner Should Care About (and Convert to) HTTPS
Most people know, or at least suspect, that it’s unwise to purchase items over a public Internet connection - but they might not know why. One of the reasons is because of a possible 'man-in-th → Read More
Why Every Website Owner Should Care About (And Convert To) HTTPS
I think most people know or suspect that it’s unwise to purchase items over a public Internet connection but they might not know why. One of the reasons is because of a possible man-in-the-middle a… → Read More
The Reason SEO Is So Squirrely
You’re driving down a dark country road late at night and suddenly a squirrel darts out in front of you. You hesitate. You don’t know if the squirrel is going to go left, right, stand still or ru… → Read More
Write Blog Content Your Audience Cares About
SEO experts often recommend that business owners write a blog. They do that for a number of reasons, not least of which is it increases your chances of showing up in search results and gives you the opportunity to build trust, authority and exposure with your intended audience. → Read More
Write Blog Content Your Audience Cares About
SEOs often recommend business owners blog. They do that for a number of reasons, not least of which is it increases your chances of showing up in search results and gives you the opportunity to build… → Read More
How To Pick Blog Categories and Tags That Grow Traffic and Rankings
Blog content is typically organized by publication date, categories and tags. The meaning of publication date is self-evident. Categories and tags, not so much. The way they’re used seems to be… → Read More
SEO Benefits in Layman’s Terms
If you have a hard time getting your head around the benefits of SEO or search engine optimization, a desert analogy might help. I was scanning discussions on Moz’s Linkedin page earlier today.… → Read More
SEO Benefits in Layman's Terms
If you have a hard time getting your head around the benefits of SEO or search engine optimization, a desert analogy might help. → Read More
Key To SEO Copywriting Success
The key to SEO copywriting success surprises people. They expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving… → Read More
The Yoast Focus Keyword Field Is Not Broken
The Yoast SEO plugin is a popular tool among search engine optimization specialists and bloggers. It helps users optimize their website and suggests popular words and phrases (keywords) people might… → Read More
Convert More Customers By Understanding Why and How People Search
Getting people to find and visit your website isn’t easy, but it pales in comparison to the challenge of getting visitors to convert. A website conversion is when a visitor does what you want t… → Read More
How SEO Works: A 30,000 Foot View For Small Business Owners
If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works. SEO or search engine optimization is no… → Read More