Jason Mander
The Drum
United Kingdom
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Past articles by Jason:
Cupid and privacy concerns; Facebook's F8 updates hit the bullseye
The surprise news of Facebook's F8 conference at the start of this month was that its next tech development will be in dating. While certainly an ambitious move, taking on the likes of eHarmony and Match.com, let’s not forget its innate strengths in this area. → Read More
Why Brands Are Beginning To Take eSports Seriously
Long gone are the "plug-and-play" days when gaming was almost exclusively an offline activity. With the migration of gaming activities online, and the su... → Read More
How Brands Are Taking Audience Understanding to New Heights
An effective brand strategy begins with knowing your audience. GWI Brand is driving more audience-centric marketing with data-driven insights that matter. → Read More
Understanding The Mobile-Only Consumer
Once upon a time, the vast majority of internet users were connecting via PCs and laptops - many of them exclusively so. But in the last decade, the land... → Read More
Trends 17: Mobile-First Landscape
As explored in our Trends 17 report, we’ll soon be in the position where more than 50% of online adults say that mobiles are their most important device. → Read More
60% of Indonesia’s Mobile-Only Users aged 16-24
Previewing data from our recent Mobile Pilot, it's 6 in 10 Mobile-Only users who are from the youngest age group in Indonesia. → Read More
44% of Mobile-Only Users are 16-24
We are adding mobile surveying to our quarterly research. Our Mobile Pilot among 85,000 internet users has revealed key insights about the Mobile-Only audience. → Read More
Mobile-Only Users by Country
Research we’ve conducted in advance of launching mobile surveying across 40 countries in 2017 shows that 15% of internet users globally are now Mobile-Only. → Read More
15% of Internet Users are Mobile-Only
From 2017, GlobalWebIndex is expanding its Core surveying program to include mobile respondents in 40 countries. For this, we interviewed 85,000 internet users. → Read More
WhatsApp and Facebook have Highest Usage Frequency
As we illustrate in our new GWI Social report, Facebook doesn’t just top the table for overall user numbers, it also leads when we look at usage frequency. → Read More
88% are Members of a Facebook service
Looking at our new GWI Social report, Facebook remains the dominant force: 88% of online adults outside China are on at least one of its four main services. → Read More
Multi-Networking Continues to Grow
To mark the release of our new GWI Social report, today we look at the continued rise of multi-networking. → Read More
HTC Considerers are Young and Social
As HTC searches for an agency to launch a new smartphone next year, we look at the audience that this campaign will need to target. → Read More
AR And VR: Will They Stay, Or Will They Go?
It's not hard to see why new Virtual and Augmented Reality technologies could shake up everything from marketing and gaming to commerce and education. Bu... → Read More
Social Influencers Continue To Jump On The Brand-Wagon
Earlier this month, ISBA, the body representing UK advertisers, launched a contract template for brands wishing to formalise their relationships with vlo... → Read More
Snapchat May Be Getting Older, But Is It a Bad Thing?
For a long time now, the name Snapchat has been synonymous with teens and young users. It's been the cool kid on the social networking block - the one th... → Read More
4 in 10 use social media to fill up spare time
Filling up spare time is the second most important reason for using social networks, behind staying in touch with what friends are doing. → Read More
Internet users have average of 7 social accounts
To mark the release of our new GWI Social report, today we look at multi-networking behaviors across our 34 countries → Read More
40% of 16-24s use social media to research products
The boundaries between traditional search engines and social networks have been weakening for some time and this trend is particularly clear among 16-24s. → Read More
97% visiting social networks
To mark Social Media Week and the release of our latest GWI Social report, today we take stock of the sheer reach that social networks now offer. → Read More