Emily Bonnie
Wrike
San Francisco Bay Area, CA, United States
Contact Emily
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Emily:
Why Your Marketing and Creative Teams Can't Get Along (Infographic)
Marketers: do you bang your head against the wall after receiving yet another "final” design that completely disregards the creative brief and your feedback on previous iterations? Designers: have you ever strained a muscle rolling your eyes at marketers who leave vague feedback or stretch the original scope of the project? Marketing and creative teams must work closely together simply due to… → Read More
Kick Butt in 2018 With These 16 Motivation Hacks
Get yourself motivated and back up to speed with these 16 life hacks aimed at increasing your motivation. → Read More
Building Visibility in a Global Marketing Team
The marketing landscape is constantly in flux. Today’s marketers must deliver consistent, personalized, compelling experiences across all channels. They’re tasked with developing new ways to generate leads, manage campaigns, as well as create and maintain a strong brand. Pair these high expectations with rapidly changing customer needs and increasingly limited resources, and marketing teams are… → Read More
15 Books Every Manager Should Read
What does it mean to be a great leader? How do you take charge and inspire your team with integrity, authority, and enthusiasm? Thousands of books are filled with reflections and advice on leadership. But finding one that’s interesting, insightful, practical — and an entertaining read to boot — can be tricky. We’ve collected 15 bestsellers that are sure to help you find your style and hone your… → Read More
How to Harness the Power of Video Content for Marketing (Infographic)
Is video marketing the future of content? Attention spans are shorter, more content is being consumed via mobile devices, and as a result, audiences are spending more time consuming visual content. The accessibility of video has made it one of the most popular content types, and that popularity will continue to skyrocket: * By 2018, video will account for 80% of all internet traffic. * By 2020,… → Read More
4 Keys to Driving Employee Engagement (Infographic)
Nobody works 100% of the time. We all take breaks, whether it’s time spent browsing the web, socializing, grabbing a snack, or even napping. 70% of employees are disengaged at work, which is currently costing American companies up to $550 billion annually in lost revenue. So how do you fight disengagement and keep your team motivated and focused? Try these four proven techniques to wake up your… → Read More
6 Traits of Successful CMOs
Mobile, social media, analytics and CRM — the role and responsibilities of the CMO have changed drastically in the last decade. Increased complexity, disruptive technologies, and customers who are both more savvy and more distracted than ever have made the CMO role immeasurably more complicated and demanding. In the latest CMO Survey by the Fuqua School of Business and Deloitte, 81% of… → Read More
Science-Backed Goal Setting Techniques You Need to Know (and 4 to Avoid Like the Plague)
Helping your team define and reach their goals is a key part of every manager’s job. And the best managers don’t simply respond to incoming requests from executives and stakeholders, or wait for their bosses to dictate goals for them. They’re proactive, searching for ways to contribute and what they can accomplish. They continually ask themselves questions like: * What are the goals of my… → Read More
25 Top Collaboration Tools to Power Your Marketing Team
Marketing teams are constantly evaluating and adapting—which can make managing campaigns and working together hectic and haphazard. Tight deadlines, tighter budgets, and higher expectations means marketers are always on the hunt for new technologies to help them streamline and scale their efforts. The problem is, there are literally thousands of tools designed to help marketing … → Read More
The Wrike Productivity Tour Takes New York
We launched the Wrike Productivity Tour in March with the goal of giving both new Wrikers and power users the opportunity to learn from customers and internal Wrike experts. After stops in San Jose, Seattle, and Los Angeles, we wrapped up the first leg of our nationwide tour with a successful event in New York … → Read More
5 Rules for Scaling Your Marketing Operations Successfully
Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality? For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But doing so comes with major challenges: coordinating different teams … → Read More
How 5 PM Experts Create a Fail-Safe Project Management Plan
Poor planning can doom your project before work even begins. Changing expectations, shrinking budgets, and frustrating miscommunications can derail even the simplest project—and make life stressful for everyone involved. A thorough project plan can prevent scope creep, overblown budgets, and missed goals. But actually sitting down and planning a project can be an overwhelming task. … → Read More
101 Productivity Tips to Make You Super Efficient (Infographic)
Meetings. Emails. Reports. Deadlines. If you’re staring down a mile-long to-do list and thinking, “I don’t want to do any of this. I wonder what’s new on social media?“ — then keep reading. With so many demands on your time and attention, what wouldn’t you do for a few extra hours each day? But before … → Read More
Stop Playing Nice! The Stoic's Guide to Managing Workplace Conflict
Collaboration and conflict are not opponents: they're partners. But how do you keep conflict productive? Turn to the timeless wisdom of Marcus Aurelius. → Read More
The 9 Key Marketing Metrics Your CMO Actually Cares About
Whether you’re just starting out or need to revamp your current marketing strategy, defining the metrics that actually matter is the foundation for successful campaigns. After all, how can you pinpoint a proper strategy without understanding the goals you’re trying to accomplish? Effective marketing is a science, not intuition—and that means you need to be … → Read More
7 Product Management Best Practices for Beginner PMs
Product management is no walk in the park. Part strategist, part analyst, part marketer, part business executive, the product manager balances business objectives with customer needs to create innovative products that users love. The best product managers are constantly learning and improving the way they work. If you’re just starting a career in product management … → Read More
5 Ways to Save Your Team from Communication Breakdowns
Part of what makes a team great is the mix of different personalities and perspectives each person brings to the table. But those differences also mean that misunderstandings and miscommunications are bound to happen at some point. And when they do, it can put a real strain on your team, jeopardizing the success of your … → Read More
Get Organized in 2017 with Free Excel Calendar Templates
We've gathered this collection of free calendar templates for Excel to help you plan your time wisely, along with tips for effectively scheduling your day, your week, your month... and even your year. → Read More
The Best Project Management Conferences to Attend in 2017
The new year is fast approaching, and soon enough you’ll be cracking open a brand new date book that’s just waiting to be filled with exciting events and occasions. Lucky for you, we’ve collected a list of the best project management conferences for 2017. Stay up-to-speed on the latest industry developments, pick up tips from … → Read More
Fundamentals of Graphic Design: Tips for Non-Designers
With so many brands vying for customer attention in a sea of digital content, it’s more important than ever to use effective images that draw attention to your message and brand. But having Photoshop loaded on your work laptop doesn’t automatically make you a designer, and a bad visual annoys viewers (at best) and can attract the wrong kind of attention (at worst). Good design is not something… → Read More