Elise Dopson
CoSchedule App
United Kingdom
Contact Elise
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Elise:
How to Write Catchy Headlines Without Relying on Clickbait
Headlines are the first thing audiences see before they decide to read your content, which makes it the face of your writing. Do it right. → Read More
Marketing Education: 50+ Resources to Level Up Your Skills
You don’t always need qualifications to get a marketing job. Here are 50+ incredible resources to teach yourself marketing at home. → Read More
Marketing Meeting Agenda: Make Meetings More Productive (Template)
“This meeting could’ve been an email” — everyone on your team. Here’s a marketing meeting agenda template to make that frustration a thing of the past. → Read More
4-Step Guide for Your Brand Messaging Framework
Learn more how to drive more people towards your website with more than simple visuals. CoSchedule's 4-step guide for brand marketing frameworks. → Read More
How to Plan an Internal Marketing Strategy That Makes an Impact
Internal marketing isn’t only for huge brands like Apple. Small businesses can create (and benefit from) an internal marketing strategy. Here’s how. → Read More
Customer Lifecycle Marketing: How to Attract & Retain More Customers
Every customer goes through the same five stages before becoming a life-long fan. Here’s how you can use content marketing to earn their loyalty. → Read More
Content Distribution Plan: How to Conquer Declining Organic Reach
Are you struggling to get your content in front of your target audience without paying for it? Here’s how to build the ideal content distribution plan. → Read More
Marketing Operations: The Start to Finish Guide for Busy Managers
Are your team spending their time effectively? Or are you wasting time on low-growth tasks? A marketing operations process will find out. → Read More
Marketing Request Forms: How to Create One Your Team Actually Use
Struggling to manage requests from your marketing team? Here’s how to create your own marketing request form (with templates and examples). → Read More
Video Hosting Platforms: Which Is Best for Your Business?
Are you trying to figure out which video hosting platform will work for you? Get answers with a thorough breakdown of eight major players. → Read More
How to Manage the Expectations of Brand New Clients
Are you bringing on a new client for your agency? Here’s how to set client expectations, and avoid 3am calls of panic from an unhappy client. → Read More
47 Niche Content Marketing Agencies and Who They Help Best
Ready to hire a content marketing agency for your business? Read Zerys' blog post to learn about the top content marketing agencies out there for each type of industry. → Read More
Ecommerce Content Marketing: Attract, Engage, Close, & Delight
If you're running an ecommerce shop, content marketing can help your brand stand out and compete with industry giants. Learn how. → Read More
The “Curse of Knowledge”: How Expertise Can Hurt Marketing
Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm…… → Read More
The “Curse of Knowledge”: How Expertise Can Hurt Marketing
The curse of knowledge wastes expertise and keeps you from marketing effectively to customers. Learn how to avoid it. → Read More
"What The Bot?" Here's How To Welcome Looming AI Domination With Your Content
The development and usage of artificial intelligence is only going to increase. So, what can content marketers do to leverage the power of AI? Here's what you need to know... → Read More
Business Apologies: What You Should (and Shouldn’t) Do
You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you: * Ignore it and hope nobody sees it? * Respond? Spoiler alert: Your answer should be the latter. And it’s not just because 88% of consumers are less likely to purchase from companies that leave complaints unattended. Apologizing is a human behavior that acknowledges and resolves an… → Read More
Social Media Agency Awards: 12 Incredible Agency Awards to Enter in 2019
Winning (or even being nominated) for an agency award is a fantastic way to impress potential clients. Here are 12 of the biggest awards you could enter in 2019. → Read More
5 Reasons to Create an Affiliate Marketing Program
Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing. After all, it’s an industry with an estimated worth of $13… → Read More
Business Apologies: What You Should (and Shouldn’t) Do
You're going to screw up. But what do you do next? Learn the step-by-step process to apologize the right way—and keep more customers. → Read More