Larry Alton, SmartData Collective

Larry Alton

SmartData Collective

Des Moines, IA, United States

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Recent:
  • SmartData Collective
Past:
  • AllBusiness
  • CustomerThink
  • Relevance
  • The American Genius
  • The Good Men Project
  • Forbes
  • Small Business Trends
  • BiggerPockets.com
  • Inman News
  • The Next Web
  • and more…

Recent articles by Larry:

How Trucking Companies Use Telematics to Increase Trucking Safety

As technology has advanced in the transportation industry, there’s a lot of data available that can enhance truckers’ safety all over the world. One recent example is the development of electronic logging devices (ELD) that monitor drivers’ Hours of Service (HOS) compliance. But there are other examples of how technology is improving truck driver safety […] → Read More

4 Employee Experience Metrics Your Business Should Track

How do your employees experience their professional lives? It’s a worthwhile question, yet one that can seem frustratingly vague or hard to measure – but it doesn’t have to be. Rather, as software companies craft new employee experience (EX) platforms designed around communication, data management, and feedback collection, businesses now have access to the perfect […] → Read More

CSAT KPIs: Measuring What Customers Really Think

Customer satisfaction (CSAT) metrics are a powerful tool for businesses, but despite the way we talk about it, satisfaction isn’t something you can easily measure. Instead, we typically measure satisfaction by proxy, based on answers to more easily quantifiable questions – and though there are companies that do try to measure satisfaction directly, they’re less […] → Read More

Which Business Niches Will Boom in the Post-COVID Landscape?

The effects of the COVID-19 pandemic will likely continue to influence consumers for a long time. Here are 4 types of businesses that have a better chance of success in the years ahead. → Read More

In The Age Of Big Data, Is Microsoft Excel Still Relevant?

In recent years, leading professional fields like marketing have leaned heavily on phrases like, “content is king,” but if you’ve been paying attention – not just to marketing, but to many other growing fields, including eCommerce, healthcare, and finance – the real reigning force is not content, but data. Big data, which is itself a […] → Read More

8 Obstacles to Remote Collaboration (and How to Fix Them)

Despite the many benefits of working remotely, there are challenges to collaborating effectively. Fortunately, there are solutions and work-arounds for nearly every obstacle. → Read More

Does Your Organization Process Data? 4 Critical Cybersecurity Measures You Need

With a mountain of existing data privacy regulations and more on the way, it’s more critical than ever to implement strict cybersecurity strategies. If you process data of any kind – even if you only collect email addresses – you need strong cybersecurity measures. Protecting your data is the only way to avoid serious consequences […] → Read More

What Does Data Archiving Bring To Healthcare Intelligence?

Healthcare organizations house enormous amounts of data – amounts that have been multiplied many times over since the widespread adoption of electronic health records (EHR) systems over the last decade. What few of these groups know how to reckon with, though, is how to best manage data that’s no longer in use – particularly data […] → Read More

8 Strategies to Improve Leadership Team Performance

Strong organizations are grounded by a well-coordinated, talented leadership team. But how can you ensure that your team leaders are reaching their full potential? → Read More

How to Use Big Data to Cash in on the Firearms Market

If you’ve never been aware of big data in the firearms industry, you’re in for a treat. Statistics over time have proven that the firearms industry does exceptionally well under two conditions: right before a presidential election and during a national crisis. Currently, the U.S. is facing both of these conditions at once. This means […] → Read More

4 Ways Big Data Systems Are Informing The Fight Against COVID-19

We learn something new about the COVID-19 pandemic every day. This is a credit to brilliant scientists, epidemiologists, and public health experts around the world, but these professionals wouldn’t be able to do their jobs without big data systems. In fact, big data systems, which have already proven to be the most significant intervention in […] → Read More

How Leading Businesses Organize and Make Sense of Data

Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data With so much emphasis on collecting […] → Read More

Real Estate and Big Data: A Match Made in Heaven?

It’s easy to draw correlations between big data and certain areas of the business world. For example, it makes sense that a tech company would leverage big data, or that a software company would use it to develop a cutting edge SaaS offering. But in real estate, does big data really have a place at […] → Read More

Productivity Vs. Privacy: What Data Do Businesses Gather From Remote Staff?

Since businesses made the shift to remote work at the start of the pandemic, they’ve faced a lot of unexpected questions and circumstances and solved a lot of problems on the fly. It’s been hard, but overall, they’ve done a remarkable job. There’s one area, however, where businesses have largely floundered: remote monitoring. Remote monitoring […] → Read More

10 Tips on Getting More Out of Google Analytics

Since its inception, Google Analytics has been one of the top choices for website and online marketing analytics on the web. It’s incredibly robust, offering insights into behavioral data, traffic flow, conversion rates, sales funnel development, and more. It grants access to highly customizable and automated reporting, as well as tight user controls so you […] → Read More

How to Monetize a Popular Blog

Creating a popular blog is no easy feat, but once you have one, what is the best way to earn money from it? → Read More

Grocery Data Streams Gain Value In Post-COVID Shopping Environment

Grocery shopping has undergone major changes recently. Since the start of the COVID-19 pandemic, people have adjusted their shopping patterns, both in terms of frequency and in terms of the items that they choose. Panic shopping led to strange shortages, while disrupted supply chains made it harder to refill shelves. It’s been hard on people […] → Read More

How Vertical Integration Can Power Up Business Software

Vertical integration is a critical principle used across industries to streamline processes. Though it was originally used primarily in manufacturing – the Ford Motor Company embraced the practice in the 1920s when they began making their own steel – today, the practice spans fields as diverse as agriculture, eyewear, entertainment, and technology. And, while some […] → Read More

Smart Tips for Better Maritime Security

To this day, roughly 90 percent of the world’s trade is handled by the international shipping industry. Not only does this make it one of the most lucrative sectors in the global economy, but as a result, it’s one of the biggest targets for cyber criminals. In order to stay safe, maritime organizations must invest […] → Read More

How Can You Measure Employee Engagement?

Employee engagement is one of the most important metrics for the success of an organization, but it’s an elusive figure. According to one recent Gallup poll, a meager 15 percent of employees define themselves as “engaged” with their work. But what does that really mean? And how can you measure or improve employee engagement in […] → Read More