Larry Alton, SmartData Collective

Larry Alton

SmartData Collective

Des Moines, IA, United States

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Recent:
  • SmartData Collective
  • AllBusiness
Past:
  • CustomerThink
  • Relevance
  • The American Genius
  • The Good Men Project
  • Forbes
  • Small Business Trends
  • BiggerPockets.com
  • Inman News
  • The Next Web
  • Blue&GreenTomorrow
  • and more…

Recent articles by Larry:

How Can You Measure Employee Engagement?

Employee engagement is one of the most important metrics for the success of an organization, but it’s an elusive figure. According to one recent Gallup poll, a meager 15 percent of employees define themselves as “engaged” with their work. But what does that really mean? And how can you measure or improve employee engagement in […] → Read More

10 Simple Client Appreciation Tips to Keep Your Business Growing

Show your customers that you care. Small gestures of kindness and concern can greatly improve client relationships—and they don’t have to cost an arm and a leg. → Read More

Can AI Enhance Phishing Attack Detection?

Since the start of the COVID-19 pandemic, work conditions have changed substantially. In particular, white-collar workers are almost exclusively working from home. More significantly, though, these workers have become the targets of phishing attacks, as various bad actors recognize the lower security threshold of home computer systems. Such attacks could seriously harm businesses, going beyond… → Read More

How to Analyze the True Effectiveness of Your Website

Launching a website for your business takes a lot of time, money, and effort. And if you’re going to put forth all of these resources, you better be sure you’re getting some good value in return. But how do you know? What’s the Purpose of Your Website? No two websites are the same. Yet if […] → Read More

What Kind Of Data Do Stock APIs Provide

If you invest in the stock market, you’ve probably developed an array of strategies meant to support your financial well-being, and data surely figures in as a prominent part of that plan. Where do you get your data, though? Left to your own devices, it can take a great deal of work and organization to […] → Read More

How to Keep Your Tenants Happier (and Why You Should)

If you’re the landlord of a rental property, it’s important to think of your tenants as your customers. These are the people paying you money each month, and if you treat them well, they’ll return in kind. There are many easy ways you can keep your tenants happier (and more likely to stick around), and almost all of them are founded onbasic customer service principles. The Value of Keeping… → Read More

How to Prepare Your Customers for a New Website

Whether you’re simply redesigning your site or are completely overhauling your web presence, a new website is a perfect opportunity to strengthen your customers’ loyalty—and possibly attract some new customers in the process. On the other hand, if you mismanage your website launch, or if your customers aren’t ready for the change, it could hurt you. Fortunately, there are several strategies you… → Read More

How to Make Your Content Marketing Strategy Work with Changing Trends

Although marketing principles remain the same, your strategies must change when consumer trends change. For example, when consumers started spending the majority of their time on social media, Facebook ads became an unavoidable marketing component. When Instagram’s popularity exploded, the platform was expanded to handle ads and eCommerce, and it’s hard to find a marketer … → Read More

5 side hustles that could turn into your new career

With COVID throwing jobs out of whack, maybe now you can explore something new and actually make a career change. Here are five side hustles to consider. → Read More

3 Reasons Landlords Should Reconsider Selling Tenant Data to Marketers

Data is for sale on just about every corner of the internet. Social media platforms have openly acknowledged selling user data and activities to marketers. That same data is freely available to marketers utilizing PPC ad campaigns. Businesses can launch ads to target the usual demographics, but they can also target users who have visited … → Read More

6 Ways Couples Stay Connected Over the Years

These new ways to connect with your partner will help keep the flame burning. → Read More

Are Remote Workers More Productive Than In-Office Workers?

Working from home has certainly risen in popularity. That raises the question: are remote workers more or less productive than in-office workers? → Read More

5 Small Business Efficiency Secrets

Small businesses don’t have the luxury of waste. That's why you should check out these top tips for increasing small business efficiency. → Read More

3 Strategies for Low Cost Marketing on Instagram

Are you looking for ways to lower your cost of marketing on Instagram? You might be surprised to learn that lowering your Instagram marketing costs is the result of how you prioritize and optimize your strategy. The cost of marketing is the cost of marketing. Sure, you can save a few bucks by hiring a … → Read More

Unlocking the Power of Better Data Science Workflows

It doesn’t matter what the project or desired outcome is, better data science workflows produce superior results. But if you’re still working with outdated methods, you need to look for ways to fully optimize your approach as you move forward. 5 Tips for Better Data Science Workflows Data science is a complex field that requires … → Read More

5 Types of Business Intelligence Tools You Didn’t Know You Needed

Better business intelligence leads to smarter business decisions. Check out these 5 types of intelligence tools every business needs in the new decade. → Read More

4 Practical Ways to Keep All Your Real Estate Documents Organized

If you own multiple properties, then you may feel scatterbrained at times. Each comes with its own complicated paper trail. If organization doesn’t come naturally to you, then you’ll have to make a conscious effort to focus on it. Here are a few ways to keep everything in order. → Read More

How Big Data Has Changed the Financial Industry

The accessibility and value of consumer data has grown substantially in the past several years. These days, nearly every company bigger than a “mom and pop” shop works to gather and analyze terabytes of data from their customers, hoping to better understand and serve them while one-upping the competition. In the financial industry, these efforts … → Read More

4 Ways To Help Your Divorce Go Smoother

Try these four strategies for a more peaceful divorce process. → Read More

4 Ways to Better Accommodate Elderly Tenants in Your Rentals

There’s a lot of info online about renting to young people, but do you know what to do when it comes to older tenants? Elderly tenants are a protected class. Landlords need to do everything they can to ensure they are treated fairly and provided proper living conditions to help them remain safe and secure. → Read More