Susan Moeller
Content Marketing Institute
New Jersey, United States
Contact Susan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Susan:
The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels
How to use Instagram’s four main content channels successfully for your brand – Content Marketing Institute → Read More
The Magic of 10K Instagram Followers
Magic happens when you get to 10k followers on Instagram. People take you seriously and recognize your expertise. Instagram unlocks special features for your account and paid opportunities are within your grasp. But… Only 10.9 percent of Instagram accounts ever get to the magic 10k number! Anytime something is valuable, spammers, fakers, and quick-money-makers will… → Read More
How to Use BuzzSumo for Online Content Analysis of Industry Headlines
Online content analysis has become more important than ever, especially when it comes to headlines. Here’s how BuzzSumo makes it easy to pick the best ones. → Read More
How to Do a Content Audit in Online Content Analysis
If your website is more than a year old, you must conduct content audits. This type of online content analysis can dramatically increase your results. → Read More
How to Monitor Backlinks with
Monitoring content insights is essential for creating high-performing content. At BuzzSumo, we’ve made it effortless to keep track of your valuable backlinks. → Read More
How to find User Generated Content
A step by step guide for finding User Generated Content in less time with BuzzSumo's brand alerts → Read More
Using Data as a Starting Point for Creating Popular Content
Creating popular content takes more than understanding your company’s market – data helps too. Here are 3 ways you can leverage data for creating content. → Read More
5 Signs Your Company’s Influence Is Growing
There are plenty of ways your company can improve its profits, but one of the most important is by growing its influence. Here are 5 signs you’re doing it well. → Read More
The 6 Essential Stages of Influence You Must Master
Influence is a powerful tool to grow your network, brand, and followers. Here are the six essential steps you must master to become influential. → Read More
How to Use Influencer Marketing to Promote Content
One of the most effective promotion strategies is Influencer Marketing. In this article, you'll learn how start leveraging it for your business today. → Read More
Evergreen Content: More Value for Your Content Marketing
Evergreen content impacts social engagement and website traffic long after the publish date. Learn to create this cost effective content with BuzzSumo now. → Read More
Evergreen Content: More Bang for Your Content Marketing Buck [Free Download]
Evergreen content impacts social engagement and website traffic long after the publish date. Learn to create this cost effective content with BuzzSumo now. → Read More
Facebook Live Should Be Your #1 Resolution This Year. Here’s Why.
If you want to get your audience’s attention on Facebook, you know that you need to use video. But, what about Facebook Live? Does it offer the same type of value? Yes! We dug into BuzzSumo’s latest review of 777 million Facebook posts and found that Facebook Live video dominates other post types when it… → Read More
How to Generate Endless Blog Post Ideas for Content Marketing
The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or white papers---we need them all. → Read More
How to Generate Endless Blog Post Ideas for Content Marketing
Content creators constantly find new blog post ideas to write about. Learn to use data to augment creativity and discover endless blog post ideas. → Read More
The 2019 Ultimate Guide to Facebook Engagement
"How do we get more Facebook engagement?" BuzzSumo answers with insights from a massive dataset. Includes examples and practical tips for your own analysis. → Read More
How to Create a SWOT Analysis for Content Marketing
A SWOT analysis can supercharge B2B content strategy for the year ahead. See how this tactic can breathe new life into your content creation in 2019. → Read More
How to Make an Amplification Strategy With Shares AND Backlinks
Social shares alone aren’t going to amplify your content enough to create value for your brand. Think backlinks and more – Content Marketing Institute → Read More
Content Marketing Process Explained [INFOGRAPHIC]
A simple infographic to explain the content marketing process. Bookmark it for future reference and keep your projects on track for success. → Read More
20 Examples Of Truly Engaging Interactive Content (Updated)
Examples of engaging interactive content, with tips and how to's for developing your own. Learn from great content with higher than average social shares. → Read More