Jennifer Goforth Gregory
IBM
Raleigh, NC, United States
Contact Jennifer
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Jennifer:
Hatching your next great idea: 5 ways to set the stage
Sometimes, you wake up and it feels like it became spring overnight. But when you stop to think about it, the change of seasons happened gradually over the → Read More
Sustainability Marketing: Lessons from 3 Brands Doing it Right
Your company most likely has some kind of corporate social responsibility program in place. Here are three lessons in sustainability marketing. → Read More
What Blockchain means for digital marketing
Blockchain has become the topic of many conversations among executives, CIO and technology specialists in recent months as a new data storage method → Read More
Personalization: How to balance privacy with providing value to consumers
Personalization Increases Sales, But Overstepping the Privacy Line Will Cost You → Read More
Buyer personas: What's most important to know about your customers
Buyer personas are more than just about who and where. Get the 5 insights every buyer persona should have. → Read More
5 ways to increase conversions using Facebook paid distribution
With 1.18 billion people active on Facebook each day, odds are that new customers for your business can be found on this social media site. And to reach pot → Read More
4 ways to integrate geo-targeting into your marketing strategy
With 80 percent of global marketers using location-based data, marketers must effectively use geo-targeting to stand out from other brands. → Read More
5 biggest lead management mistakes
While technology does a lot of heavy lifting in terms of lead management, avoid making these five mistakes in order to have success. → Read More
What everyone will be buzzing about at the NRF Retail’s Big Show 2017
Want to see what the next hot product in retail is? See what is buzzing in the retail industry NRF show. → Read More
Augmented reality and virtual reality: The next frontier in social media marketing
The new trend, however, has been to create a more immersive, aesthetic experience for users through augmented reality (AR) or virtual reality (VR), and then allow them to share their experiences with social media marketing. → Read More
6 Low-Tech Ways to Reduce Shoplifting
Lighting and personal greetings are among the low-tech ways you and can make your store less attractive to thieves. → Read More
How This CEO Slashed His Staff’s Email Inboxes
This founder of onboarding software for small companies uses technology to contact customers and create a company culture for a remote team. → Read More
How This CEO Went From 400 Different Passwords to Just One
This founder of a doggy boarding and daycare franchise uses apps to store passwords, stay connected to her workout buddies and handle travel plans. → Read More
The Tools That Helped One Man Skip the Daily Staff Meeting
This founder uses apps to connect a team scattered across the globe. → Read More
The Surprising Ways This ‘Trep Uses SnapChat to Run His Recycling Business
This founder of a cell phone recycling company the tools that help him and his team run his business while on the road. → Read More
The Apps That Help This Yoga Instructor Run Her Business from Half a World Away
Even a yoga instructor can benefit from file sharing tools and voice memo apps. → Read More
How This Two-Person Company Runs Off Cell Phones
This co-founder of an organic chocolate milk company shares surprising ways he uses mobile apps to run his company. → Read More
My Must-Have Apps: How a Cell Phone Repair CEO Uses His Smartphone to Stay Organized
Apps help this CEO track appointments, send flowers to his wife and stop losing his phone. → Read More
Why This Trep Asks Clients to Skype From the Bathroom
Allen Klevens, CEO of Tooshlights, shares the mobile tools that help him run his restroom lighting business. → Read More
My Must-Have Apps: Tools for Paying Bills, Getting Around and Saving Time
This accountant shares how he uses technology to run his unique digital firm. → Read More