Amber Case
Medium
Portland, OR, United States
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Past articles by Amber:
Energy Saved, Sleep Lost: The Unintended Consequences of LED Lighting
In the early 90s, I remember dozens of Radio Shack trips with my dad. We were always making little hobby projects, and we’d refill on red, yellow and green LEDs. One day, I asked him why there were… → Read More
Why Blue Light Is So Bad: The Science — And Some Solutions
“Why the Color of Technology Must Change” touched on the health issues caused by the pervasive use of blue light and blue screens in our technology devices. After Fastco Design featured my essay, I… → Read More
Why tech’s favorite color is making us all miserable
The cold blue light of modern touchscreens may be aesthetically pleasing, but it poses health problems. Designers and technologists should take cues from military history and embrace the orange. → Read More
Why gesture-based interfaces haven’t lived up to the hype
A recent Twitter discussion on the hidden costs of touchscreens inevitably led to the question of gesture-based user interfaces. → Read More
The Hidden Cost of Touchscreens – Amber Case –
In 2012 I tried out a brand new luxury vehicle at a automotive conference. It was a minimalist European model, and nothing seemed out of place — until I tried to use the in-car entertainment system… → Read More
Meaning in the Age of Disposable Technology: AI, IoT & Beyond
Tomorrow I’m speaking at PSFK’s CXI2018 conference on innovation In the new consumer experience in New York City. The title for my talk is “What people want from tech”, a topic I recently discussed… → Read More
The problems with Facebook are inherent in its design, but that can change
Amber Case Contributor Share on Twitter Amber Case is the former CEO of Geoloqi, a past keynote speaker for SXSWi and at TED, and author of the O’Reilly book Calm Technology: Designing for Billions of Devices and the Internet of Things. She is currently a fellow at Harvard University's Berkman Center for Internet and Society. […] → Read More
Does Your Product Respect Users’ Time & Attention? A Calm Technology Checklist
Since my book on calm technology came out, I’m often asked if a specific product or product design is calm, created to seamlessly, unobtrusively integrate with the user’s life. My core principles… → Read More
How Facebook Can Better Fight Fake News: Make Money Off the People Who Promote It
Facebook and other platforms are still struggling to combat the spread of misleading or deceptive “news” items promoted on social networks. Recent revelations about Cambridge Analytica and Facebook’s slow corporate response have drawn attention away from this ongoing, equally serious problem: spend enough time on Facebook, and you are still sure to see dubious, sponsored […] → Read More
How to Design a Better Internet: Calming Technology, Humanizing the Algorithm, and a New Xerox PARC
This is my second year as a fellow at Harvard’s Berkman Klein Center for Internet and Society, and the Civic Media Group at MIT Media Lab. I’ve been researching the link between media consumption and… → Read More
Amber Case: We are all cyborgs now
Technology is evolving us, says Amber Case, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on "external brains" (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves. → Read More
We are not bad at technology
Amber Case covers the principles of designing Calm Technology and explains how they can work to conserve and respect human attention. → Read More
Amber Case: We are all cyborgs now
Technology is evolving us, says Amber Case, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on "external brains" (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves. → Read More
Why The Internet Needs IPFS Before It’s Too Late
IPFS isn’t exactly a well-known technology yet, even among many in the Valley, but it’s quickly spreading by word of mouth among folks in the open-source.. → Read More
Why The Internet Needs IPFS Before It’s Too Late
IPFS isn’t exactly a well-known technology yet, even among many in the Valley, but it’s quickly spreading by word of mouth among folks in the open-source.. → Read More
Why We All Need to Make the Internet Fun Again
The edges are smart, and what might seem weird today often becomes tomorrow’s norm. → Read More
Welcome To The Age Of The Micro-Singularity
You know it when it happens: All of a sudden, everyone on the Internet is talking about the same thing. What does it mean for the future of... → Read More