Leonie Roderick
Marketing Week Mag
United Kingdom
Contact Leonie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Leonie:
Huawei, Shell, Amazon: The top 10 YouTube ads in December
The most popular ads on YouTube last month included an educational music video from Shell and Anthony Joshua showing off his boxing skills. → Read More
Five trends that will change the media landscape in 2018
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, these are the media trends that will take shape your year. → Read More
Cadbury ditches joy positioning after six years to go ‘back to brand roots’
The chocolate brand’s new global campaign will focus on “genuine acts of kindness and generosity” as it looks to emulate the philanthropy of its founder. → Read More
Why are advertisers still failing to represent lesbians?
Research shows lesbians are one of the least well-represented communities in advertising, putting brands at risk of alienating this group of consumers. → Read More
How one startup is looking to make loyalty ‘smarter’
Labelling the current loyalty system as ‘broken’, Yoyo Wallet is on a mission to leave the days of paper stamp cards far behind. → Read More
YouTube will recruit 10,000 new staff to tackle ‘troubling’ content
The video platform is looking to up its game when it comes to fighting violent and offensive content after enduring more negative press headlines. → Read More
Being more diverse in your hiring – the latest Marketing Week podcast
Consultant and architect of This Girl Can Tanya Joseph, brand marketer Olivia Gold and co-founder of diversity initiative Stripes Ete Davies join Marketing Week’s Leonie Roderick for the latest careers podcast. → Read More
Leon’s co-founder on why more women should become entrepreneurs
The healthy fast food chain’s co-founder believes more women should “take the plunge” and start their own business – but men need to get on board too. → Read More
How Mars is expanding Maltesers' diversity agenda to all its brands
Maltesers was crowned Marketing Week's Brand of the Year for its approach to diversity and is now looking to integrate that across the Mars business. → Read More
McDonald’s goes 'bigger and stronger' with Christmas campaign after 2016 success
The fast food chain says the boost from its 2016 Christmas campaign gave it the confidence to focus even more on the festive season this year. → Read More
L’Oréal’s new CMO on why brands shouldn’t have a digital strategy
The Canadian marketer has only been in his role for two months, but feels optimistic about the opportunity to expand L’Oréal’s digital capabilities. → Read More
Mixed reviews: Marketers react to the 2017 John Lewis Christmas ad
Has John Lewis once again have a commercial success on its hands with its 'Moz The Monster' Christmas ad? Six senior marketers weigh in. → Read More
John Lewis Christmas campaigns: Watch all the ads from the past 7 years
Take a trip down memory lane with our handy round-up of some of John Lewis's most prominent and popular festive campaigns. → Read More
Lloyds named new winner of Channel 4’s diversity competition
The bank has belatedly won Channel 4’s Diversity in Marketing Award, after Volvo's shock decision to reject the £1m prize last month. → Read More
Aldi looks to repeat last year's Christmas 'success' with return of Kevin the Carrot
Aldi is hoping a return for the popular character can build on last year, when the discounter saw festive sales grow by 15.1% and won "hearts and minds". → Read More
Starbucks bets big on plant-based drinks as sales fall
Starbucks is “leaning in” to more plant-based food and beverages to appeal to new customers, following disappointing fourth quarter sales. → Read More
Pukka Pies makes first marketing investment with rebrand and campaign
The pie brand wants to move on from its connotations with fish and chip shops and football fans and become a “family mealtime” brand. → Read More
Just Eat builds on The X Factor sponsorship with biggest ever brand campaign
The digital brand wants to “reassert its position in the market” as it looks to build brand awareness long after its sponsorship of The X Factor finishes. → Read More
Why has Volvo pulled out after winning Channel 4’s £1m diversity competition?
The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never signed off on the ad submitted. → Read More
The low-alcohol drinks company selling ‘a set of USPs and not a brand’
SkinnyBrands wants to convince consumers not to buy into vague brand messages like craft, but to focus on unique selling points such as being low-calorie instead. → Read More