Alex Samuely
Mobile Marketer
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Past articles by Alex:
Zappos bridges social, mail to champion out-of-the-box thinking
Zappos bridges social, mail to champion out-of-the-box thinking May 24, 2016 The forthcoming Zappos delivery box can be transformed into several objects Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a special-edition delivery box that can be… → Read More
Bank of Montreal repositions social media as customer service platform
Bank of Montreal repositions social media as customer service platform March 7, 2016 The Bank of Montreal recently deposited a new strategy into its mobile vault that enables customers to communicate with bank representatives via social media, resulting in an 83 percent drop in first response time for United States operations. The financial institution implemented a social-first initiative by… → Read More
Priceline.com's cross-platform revamp lifts off with targeted video on Facebook
Priceline.com's cross-platform revamp lifts off with targeted video on Facebook February 2, 2016 Priceline.com features sweepstakes winners @sandybwell and @alyb22's photo on Instagram Priceline.com is revamping its marketing strategy and digital platforms to better address the shift toward mobile, including introducing new personalization features and embracing Facebook's targeted mobile video… → Read More
Under Armour taps IBMs data-based tech for enhanced fitness app
Under Armour taps IBMs data-based tech for enhanced fitness app January 8, 2016 Under Armour is bringing connected fitness to another level Under Armour is leveraging IBM Watsons cognitive computing technology to bolster its UA Record mobile health application with a slew of features, including evidence-based sleep coaching and data-backed fitness tips. Under Armour is ramping up to include… → Read More
Sprint taps Facebook Messenger as customer service goes social
Sprint taps Facebook Messenger as customer service goes social December 23, 2015 Facebook Messenger is turning into a customer service tool Sprint is the premier telecommunications brand leveraging Facebook Messenger as a new social care channel with which it can respond to inquiries and provide real-time chat solutions to customers. Sprint has teamed up with Conversocial to implement the new… → Read More
Starbucks stirs holiday cheer via mobile-enabled cup decorating contest
Starbucks stirs holiday cheer via mobile-enabled cup decorating contest December 23, 2015 Starbucks' new campaign does not offer a tangible prize Starbucks is driving a final bit of holiday branding awareness by asking customers to draw designs on the companys red cups and upload images to Instagram or Twitter using a designated hashtag for a chance to have their artwork featured. The new… → Read More
Verizon revs up Star Wars fan theory frenzy on Twitter
Verizon revs up Star Wars fan theory frenzy on Twitter December 11, 2015 Verizon Wireless is charging up excitement for the newest Star Wars film installment by encouraging Twitter users to visit a mobile-optimized microsite where they can create fan theories and post them to social media for a chance to win movie tickets. As anticipation for Star Wars: The Force Awakens reaches a fever pitch… → Read More
Lowes catches Santa in his tracks via smart home app
Lowes catches Santa in his tracks via smart home app December 10, 2015 Lowe's Santa Tracker brings a seasonal twist to smart home solutions Lowes is spreading holiday cheer within its newest smart home mobile application by enabling users to leverage the brands first-ever Santa Tracker to prove Mr. Claus visited their homes and uncover his trail to the Christmas tree. The home improvement… → Read More
Why messaging apps are striking gold with peer-to-peer payments
Why messaging apps are striking gold with peer-to-peer payments December 10, 2015 As mobile messaging applications struggle to stand out in the increasingly competitive space, one surefire way of attracting digitally savvy users is by adding a commerce element that consumers can leverage in their day-to-day lives. An increasing amount of popular messaging apps, ranging from WeChat to Facebook… → Read More
Nissan unlocks car-researching app as auto industry flocks toward mobile
December 9, 2015 Nissan is rolling out a new tablet application enabling car buyers to locate detailed information about specific models prior to making a purchase and proving that the automotive sector is going mobile in more ways than one. Consumers are frequently using smart devices to research new vehicles, at home and in showrooms; with millennials driving this trend, we want to provide… → Read More