Jonathan Bacon
Marketing Week Mag
United Kingdom
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Past articles by Jonathan:
How to devise an effective video strategy
Brands frequently use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience? → Read More
The value of gaining experience across multiple sectors
The story of my CV: With a career covering healthcare, tobacco, soft drinks, biscuits and insurance, Annabel Venner CV's is a lesson in how marketers can excel when they test themselves. → Read More
Google's UK MD: Small businesses will be a growth engine for Britain post-Brexit
Following his appointment as UK & Ireland managing director at Google, Harris talks about his views on marketing and its role within the internet giant. → Read More
Recommended reading: Disruptive technologies and the fan economy
Marketing Week reviews the latest books for marketers. → Read More
Agencies are sceptical about ‘integrated’ client briefs
Clients believe they are getting better at briefing a “single-minded proposition”, but agencies remain frustrated with channel-specific briefs. → Read More
Why Africa is the 'final frontier' for global brands
Brands are increasingly turning their sights to Africa as the next source of fast growth, but what are the challenges of launching on the continent? → Read More
General election 2017: What marketers should consider
Prime Minister Theresa May today (18 April) called a surprise general election for 8 June. What should marketers consider over the coming weeks? → Read More
The questions clients should ask their programmatic agency
Marketing Week considers the key issues and questions clients should discuss with agencies when bringing in programmatic support. → Read More
Why continuous development is the key to meeting daily demands
The pace of change means marketers at all levels continually need to refresh their skills, and training plays a vital role. → Read More
Agencies of the future must be defined by 'systems and empathy'
Agencies of the future must be shaped by both left and right brain thinking, which requires a shift towards agile working practices. → Read More
Why marketers are perfectly placed to become business founders
In the second of Marketing Week's 'Life Beyond Marketing' series, we talk to former marketers about what it takes to launch a startup. → Read More
Digital brands have 'succumbed to magpie syndrome', says Shop Direct
Brands should forget drones and driverless cars and instead invest in the customer journey and areas such as personalisation, payments and delivery. → Read More
Is age discrimination rife in the marketing profession?
Nearly a third of marketers feel 'older people' are under-represented or not represented at all within their business, so is there an issue? → Read More
Improving transparency ‘is not just down to Google’, says new UK boss
Google's new boss Ronan Harris defends the company's record on viewability and measurement in the face of rising advertiser concerns. → Read More
Silos and bureaucracy are ‘holding back’ customer experience
Departments such as IT and HR are regularly excluded from customer experience strategy planning, it was revealed at Marketing Week Live. → Read More
Kellogg's on representing 'modern Britain' in its latest campaign
Kellogg's Gareth Maguire talks to Marketing Week about finding new sources of creativity and using social to respond to its audience in real time. → Read More
Brands must retain their empathy as automation accelerates
Technology is on its inevitable march and marketers are starting to feel as obsolete as the old fax machine in the corner of the office. → Read More
The future of creativity in an automated world
As marketing becomes increasingly automated, brands need to ensure creativity and innovation don't suffer as a result. → Read More
Thortful founder Andrew Pearce on why it pays to spend big on marketing
Having launched and sold several successful brands, Andrew Pearce is turning his sights to the online greetings card market. → Read More
How to pick the sporting brand ambassadors of the future
Brands and sponsors are taking a more scientific approach to how they identify the best sporting talent to front their campaigns. → Read More