Thomas Barta
Marketing Week Mag
Egypt
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Past articles by Thomas:
Marketers need more sense to stem the tide of CMO firings – Marketing Week
The combination of business, digital and purpose sense Diageo CMO Syl Saller has should act as an example for all marketers craving greater influence. → Read More
The hidden power of the marketing funnel
To some people the marketing funnel is far too simplistic; to others it can be a priceless tool for improving sales. → Read More
Marketers are forgetting the importance of A/B testing
The value of A/B testing should not be underestimated, but all too often it's overlooked. → Read More
Thomas Barta: Don't forget the importance of A/B testing
The value of A/B testing should not be underestimated, but all too often it's overlooked. → Read More
Thomas Barta: Don't lose sight of the fact your job is to find customers
While a marketer's job is varied, ultimately the end-goal is to find profitable customers. → Read More
Thomas Barta: Don't lose sight of the fact your job is to find customers
While a marketer's job is varied, ultimately the end-goal is to find profitable customers. → Read More
Thomas Barta: For career success, relevance trumps being cool – Marketing Week
It's easy to become swept up in eye-catching projects but as the demise of the Airbus A380 proves, ideas must also be relevant to thrive. → Read More
Why brands should ask customers for feed-forward, not feedback – Marketing Week
Rather than asking customers for feedback, ask them what you could do better in future. → Read More
Thomas Barta: To instigate change, first you must prove yourself
As a marketer you can only instigate change if you have a proven track-record and people believe in your ability - it's about building up credit. → Read More
How to make the middle manager cool again
Many people talk about change. Middle managers actually make change happen. So, don’t just work with them. Make the middle manager cool again. → Read More
Thomas Barta: Reward marketers for revenue and profit
If marketing is to be respected for creating sales and profits, marketers’ targets must be based on those numbers, not on campaign delivery. → Read More
Try This: Don’t recruit yourself
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders. → Read More
Try this: Thrive in a matrix organisation
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders, this week about how to function n a matrix organisation. → Read More
Try This: To make change happen, ditch your ego – Marketing Week
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders. → Read More
Try This: To make change happen, ditch your ego – Marketing Week
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders. → Read More
Thomas Barta: Beware the 'binfluencer'
Don't trust the specious, evidence-free claims of supposed marketing 'influencers'. Instead focus on real customer truths and spread the word among clients and colleagues. → Read More
Try This: Build someone’s confidence
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders. → Read More
Try This: Set customers free
In this new series, Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders. → Read More
If you want a high-performing marketing team teach them how to fight
High-performing marketing teams know how to fight productively, so it's the job of team leaders to encourage vigorous, balanced debate based on facts rather than emotions. → Read More
Thomas Barta: What's the point of the CMO? – Marketing Week
Does the role help marketing departments lead successful businesses or is it an overused title that promises more than most of its holders will be able to deliver? → Read More