Emma Franks
PPC Hero
Indiana, United States
Contact Emma
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Past articles by Emma:
Lean Six Sigma for Digital Marketing Managers
See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers. → Read More
#Ham4PPC: A Tribute to Digital Marketing
Mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Here are 9 brief lessons from my years as a a PPC professional. → Read More
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
Become an early adopter of these often-overlooked paid social platforms to capitalize on lower costs and differentiate yourself from competitors. → Read More
PPC Divination: Forecasting Uncertainty in Excel
There may never be a true "crystal ball" to predict future account performance, but a well-constructed model and a handful of random variables can help. → Read More
Finding Success Through A Shared Vision
Hanapin Marketing is a Best Place to Work in Indiana and certified as a Great Place to Work® by Fortune. The secret? Close adherence to the Hanapin vision. → Read More
How To Build Custom Affinity Audiences In Old & New AdWords
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use. → Read More
5 Tips to Write a Winning Hero Conf Speaker Pitch
If you're hoping to secure a speaking slot at Hero Conf, incorporating these 5 pitch-writing tips may provide the edge you need to seal that deal. → Read More
A New Perspective For YouTube Advertising
YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk about video ads. → Read More
Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel. → Read More
Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick. → Read More
Enhanced Day-Of-Week Budgeting with Non-PPC KPIs
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs. → Read More
Bing Ads Automated Imports: A Gift to Handle with Care
Keeping up with PPC can be overwhelming. Bing Ads Automated Imports from AdWords can help advertisers save time, but should be used intentionally and with care. → Read More
The Latest In Video: AdWords Scripts Available For YouTube
With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and → Read More
3 Ways To Use ROAS In PPC Lead Gen Optimization
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting. → Read More
Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever. → Read More
Apple Introduces Search Ads To The App Store
Coming soon: another way for developers and publishers to promote app installs. Search Ads for App Store will open to U.S. advertisers beginning October 5, 2016 → Read More
Bing Ads Editor Makes It Easier to Manage Shopping Campaigns
In preparation for the upcoming holiday season, Bing has announced that the latest version of Bing Ads Editor will support bulk management for Shopping → Read More
Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being → Read More
Campaign Groups Now Available In AdWords
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance. → Read More
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor → Read More