Bob Ruffolo
IMPACT
Wallingford, CT, United States
Contact Bob
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Past articles by Bob:
What business leaders should be focusing on heading into Q3 and Q4
As the economy starts to reopen, here's what business leaders should be doing to prepare for whatever lays ahead. → Read More
Dynamic businesses need dynamic websites: Why IMPACT's is always evolving
IMPACT recently redesigned its website to focus more fully on our mission to teach people about They Ask, You Answer. → Read More
HubSpot's Exciting New Product Releases: New Tools to Help You Close More Deals, Faster [VIDEO]
Earlier this month, HubSpot unveiled a long list of exciting new products. Recently, IMPACT’s CEO Bob Ruffolo sat down with HubSpot's Lou Orfanos and inbound expert Rick Whittington to take a deep dive into the new product features and identify how they can help you close more revenue, faster. → Read More
The Story Behind IMPACT’s Surprising Website Redesign
Fueled by technical SEO and aggressive traffic goals, this is the story and strategy behind IMPACT's website redesign in 2017. → Read More
IMPACT Elite: Where The Sharpest Minds in Marketing Are Hanging Out
Looking to connect & grow as a marketer? The industry's sharpest minds in are in IMPACT Elite, IMPACT's marketing community on Facebook. → Read More
What it Really Means to Be Named HubSpot’s 2017 Partner of the Year
IMPACT is HubSpot's 2017 Partner of the Year -- but getting to this point was a long, difficult road. Here's the story from founder and CEO, Bob Ruffolo. → Read More
The 6 Traits and Habits of Every Successful Marketing Executive
Climb the corporate ladder! Here are 6 traits every successful marketing executive should have to get to the next level. → Read More
How to Become a Marketing Executive
Aspiring to climb the corporate marketing ladder? Learn how to become a marketing executive with these 5 key tools. → Read More
Why You Need to Attend ConversionXL Live-- From Peep Laja Himself [Interview]
ConversionXL Live is a marketing event like no other. Here's why you need to attend ConversionXL Live 2017 from Peep Laja himself. → Read More
How to Build Up Your Influencer Network
Building your influencer network is valuable no matter what industry you are in. Here's how to build up your influencer network just like our CEO did. → Read More
The Top 50 Conversion Rate Optimization Tools
Streamline and optimize your CRO efforts! Here are the top 50 Conversion Rate Optimization tools to help make your job easier! → Read More
How to Create an Effective Return Path (and Earn Lifelong Customers)
Loyal customers are worth more than new customers! Learn how to create a return path for your business and start earning lifelong customers here! → Read More
Shareology: 3 Rules of Thumb to Improve the "Sharing" of Your Brand
Improve the sharing of your brand on social media and beyond! Here are three rules of thumb from Bryan Kramer's Shareology to help! → Read More