Garett Sloane
Advertising Age
New York, NY, United States
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Past articles by Garett:
X turns to Google to sell programmatic ads as it struggles to regain ad dollars
The company formerly known as Twitter goes searching for ad revenue with Google Ad Manager’s access to online auctions. → Read More
Google ads leader on the YouTube kids ad debate and how brands can navigate it
Google conducted its own study to refute reports of improper ad placements on YouTube and here is what it found. → Read More
NFL accuses DirecTV of confusing viewers about Sunday Ticket with ‘deceptive advertising’
Satellite provider fires back at league in a war of words. → Read More
TikTok to announce deals with NBCU, Condé Nast and BuzzFeed at closed-door NewFronts
Social app has a new ad product based on partnerships with NBCUniversal, Condé Nast, BuzzFeed and more. → Read More
NewFronts trends to watch—AI, measurement upheaval and streaming sports investment
TikTok will host a presentation closed off to press, while YouTube, Meta, Snap and others talk short-form video. → Read More
Nick Johnson, influential digital media ad leader, dies at 55
Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. → Read More
Google gives post-cookie ad tech update
Internet giant shows how ads could perform through a combination of new ad targeting and privacy measures. → Read More
Inside Dollar General's retail media network that includes Meta partnership
Fastest-growing store in the U.S. builds in-house ad operations to service brands such as Unilever. → Read More
TikTok and Instagram search—what brands need to know about social's next battlefield
Social platforms want to crack search marketing, but there are still some drawbacks for sophisticated marketers. → Read More
Meta prioritizes TikTok-style videos as it drops in-stream reserve ads
Sunsetting of premium video product is a sign of the times as platforms look for growth in Reels short-form content. → Read More
Snapchat hires Microsoft ad leader as it rebuilds its sales team
Rob Wilk comes over from Microsoft to fill out ad team following high-profile departures last year. → Read More
TikTok CEO defends app to Congress—what brands need to know
TikTok CEO Shou Zi Chew tried to appease lawmakers, but they seemed unconvinced and bent on a ban. → Read More
Why Snap is letting DTC merchants use its AR try-on lenses on their sites
App wants to get its fancy shopping lenses on to more retail sites, and the first batch includes boutique sellers. → Read More
Video: Gary Vaynerchuk on Super Bowl spend, TikTok, AI and 7-minute meetings
VaynerMedia's CEO has plenty to say about the state of the ad industry and where brands should spend money now. → Read More
How TikTok is talking with brands and agencies about the threat of a ban
The platform hosted a “Beyond Brand Safety” meeting with brands and advertisers earlier this year. → Read More
Inside TikTok's battle for brands and why some agencies feel left out
The hot social app is striking some deals directly with advertisers—sidestepping agencies. → Read More
Meta ditches NFTs on Instagram and Facebook in metaverse reversal
After celebrating digital assets and their game-changing potential, Meta finds the time is not right for NFT support. → Read More
WPP’s support of Twitter opens possibility for advertisers to return
Holding company CEO's shoutout is sign advertisers may rethink buying ads again—but hurdles remain to win back brands. → Read More
Inside Meta's ad leadership changes and its new underdog attitude
Departure of Marne Levine is a moment to reset how business and products play together. → Read More
How the Jesus Super Bowl commercials were received
“He Gets Us” was the second-most mentioned ad campaign of the game, according to marketing analytics firm Sprinklr. → Read More