Garett Sloane, Advertising Age

Garett Sloane

Advertising Age

New York, NY, United States

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Recent articles by Garett:

A leaked pitch deck reveals how TikTok is trying to woo brands

The platform details its user numbers and advertising packages while trying to educate on what exactly the company does. → Read More

Facebook agrees to pay advertisers $40 million over inflated video stats

The bad metrics case set off a wave of scrutiny of digital platforms' numbers. → Read More

TikTok users are surprised to find themselves in ads for the app

Some creators have complained that they've appeared in the social media company's marketing without being asked—or paid. → Read More

Facebook hiding likes and video views could force publishers to shift strategies

Media and brands are likely to be affected by the removal of social scores from public view. → Read More

By hiding likes and video views, Facebook could force publishers to shift strategies

Media and brands are likely to be affected by the removal of social scores from public view. → Read More

Snapchat exec claims app's hit show draws a bigger audience than 'Game of Thrones'

Chief Business Officer Jeremi Gorman took a swipe at TV during Advertising Week New York. → Read More

What happens if they toss cookies?

Advertisers need new ways to serve effective ads, and publishers need to help that happen. → Read More

Google experiments with its own contextual ads, as privacy legislation looms

Google's VP of marketing Marvin Chow discusses at Advertising Week how the company experiments with its own campaigns. → Read More

Snapchat extends video ad limit to 3 minutes, but viewers can still skip

At Advertising Week, the media and messaging app makes adjustments to its commercial formats. → Read More

Roku touts new way to measure commercials, even those on linear TV

At Advertising Week, streaming digital player discusses how it can help track ad buys → Read More

Twitter wants to be a laboratory for marketers

Social platform hopes to draw in and coach advertisers with Twitter Next. → Read More

Facebook suspends tens of thousands of apps in investigation of data abusers

Social network identified the developers during its probe prompted by Cambridge Analytica → Read More

Amazon's top agency liaison departs for Instacart

Seth Dallaire, the face of Amazon's ad business, is headed to Instacart as chief revenue officer. → Read More

'Slofies,' 'Frogger' and iPad ads: What you should know about Apple's iPhone event

Apple held its yearly event to show off product upgrades, and one of the iPad changes could even impact ad prices. → Read More

How 'cookie matching' at Google caused an ad tech divide

A study claimed to uncover 'secret' data sharing, but the ad giant and its partners say it was flawed. → Read More

Here's what we learned from YouTube's $170 million FTC fine

Google settles over children's online privacy violations and plans new safeguards. → Read More

Juul's influencer marketing is reportedly drawing scrutiny from the FTC

The Federal Trade Commission is reportedly looking at Juul Labs' use of social media influencers. → Read More

Facebook releases emails showing data debates, launches new probe of marketing partners

Internal communications reveal how Facebook staff discussed Cambridge Analytica, and now the company is investigating more data lapses among marketing partners. → Read More

Google says killing the cookie has consequences

Google warns that publishers could take a hit as industry limits web-tracking tool. → Read More

Facebook finally delivers a 'clear history' tool, but changes name to avoid confusion

New option lets users delete advertising data coming from their 'off-Facebook activity.' → Read More