Garett Sloane, Advertising Age

Garett Sloane

Advertising Age

New York, NY, United States

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Past articles by Garett:

X turns to Google to sell programmatic ads as it struggles to regain ad dollars

The company formerly known as Twitter goes searching for ad revenue with Google Ad Manager’s access to online auctions. → Read More

Google ads leader on the YouTube kids ad debate and how brands can navigate it

Google conducted its own study to refute reports of improper ad placements on YouTube and here is what it found. → Read More

NFL accuses DirecTV of confusing viewers about Sunday Ticket with ‘deceptive advertising’

Satellite provider fires back at league in a war of words. → Read More

TikTok to announce deals with NBCU, Condé Nast and BuzzFeed at closed-door NewFronts

Social app has a new ad product based on partnerships with NBCUniversal, Condé Nast, BuzzFeed and more. → Read More

NewFronts trends to watch—AI, measurement upheaval and streaming sports investment

TikTok will host a presentation closed off to press, while YouTube, Meta, Snap and others talk short-form video. → Read More

Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. → Read More

Google gives post-cookie ad tech update

Internet giant shows how ads could perform through a combination of new ad targeting and privacy measures. → Read More

Inside Dollar General's retail media network that includes Meta partnership

Fastest-growing store in the U.S. builds in-house ad operations to service brands such as Unilever. → Read More

TikTok and Instagram search—what brands need to know about social's next battlefield

Social platforms want to crack search marketing, but there are still some drawbacks for sophisticated marketers. → Read More

Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

Sunsetting of premium video product is a sign of the times as platforms look for growth in Reels short-form content. → Read More

Snapchat hires Microsoft ad leader as it rebuilds its sales team

Rob Wilk comes over from Microsoft to fill out ad team following high-profile departures last year. → Read More

TikTok CEO defends app to Congress—what brands need to know

TikTok CEO Shou Zi Chew tried to appease lawmakers, but they seemed unconvinced and bent on a ban. → Read More

Why Snap is letting DTC merchants use its AR try-on lenses on their sites

App wants to get its fancy shopping lenses on to more retail sites, and the first batch includes boutique sellers. → Read More

Video: Gary Vaynerchuk on Super Bowl spend, TikTok, AI and 7-minute meetings

VaynerMedia's CEO has plenty to say about the state of the ad industry and where brands should spend money now. → Read More

How TikTok is talking with brands and agencies about the threat of a ban

The platform hosted a “Beyond Brand Safety” meeting with brands and advertisers earlier this year. → Read More

Inside TikTok's battle for brands and why some agencies feel left out

The hot social app is striking some deals directly with advertisers—sidestepping agencies. → Read More

Meta ditches NFTs on Instagram and Facebook in metaverse reversal

After celebrating digital assets and their game-changing potential, Meta finds the time is not right for NFT support. → Read More

WPP’s support of Twitter opens possibility for advertisers to return

Holding company CEO's shoutout is sign advertisers may rethink buying ads again—but hurdles remain to win back brands. → Read More

Inside Meta's ad leadership changes and its new underdog attitude

Departure of Marne Levine is a moment to reset how business and products play together. → Read More

How the Jesus Super Bowl commercials were received

“He Gets Us” was the second-most mentioned ad campaign of the game, according to marketing analytics firm Sprinklr. → Read More