Garett Sloane, Advertising Age

Garett Sloane

Advertising Age

New York, NY, United States

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Recent articles by Garett:

Reddit tags R/GA as agency-of-record to lead its first brand advertising campaign

Quirky internet site says it needed a firm that "understood the platform" to head its marketing efforts as it turns 15. → Read More

Facebook blocks valuable ad data in privacy update to its marketing partner program

Social network locks down sensitive information that was key for advertisers to measure campaigns. → Read More

Roku fourth-quarter report shows fastest-growing channel was its own as publisher tensions rose

Streaming player touts strength of The Roku Channel, which has been a source of concern for media partners. → Read More

Instagram stars like Lele Pons show renewed zeal for IGTV just as ads get rolling

The platform is ready to split ad revenue with its talent, just like YouTube, and that could drive creators to return. → Read More

How brands are using Apple, Google, Facebook and texting to chat up consumers

Business chat on iPhones, multimedia texting on Android and social media DMs are giving marketers new lines to customers. → Read More

YouTube ad revenue, disclosed by Google for the first time, topped $15 billion in 2019

Video site advertising grew 36 percent, but most of the money goes to creators. → Read More

Roku and Fox avoid Super Bowl blackout with new deal to keep apps on service

After trading harsh accusations, the two sides resolve streaming showdown. . → Read More

With Super Bowl on the line, Roku and Fox at an impasse over streaming rights

Network's apps are going dark on Roku players, opening new front in streaming wars. → Read More

Anti-virus firm Avast shuts down a major source of data for Madison Avenue

Jumpshot was known throughout the ad industry as a place to get unparalleled insights into online behavior. → Read More

How Mtn Dew, Hyundai and Chipotle are weaving TikTok into Super Bowl advertising

It promises to be a breakout game for the hot new app as brands jump at its marketing offering. → Read More

Zuckerberg warns of meme threat as Facebook reports fourth quarter results

Slowing growth prompts concerns the social network has peaked. → Read More

Amazon pokes fun at Nixon tapes in Super Bowl ad about life pre-Alexa

Amazon released its Super Bowl ad, starring Ellen DeGeneres and Portia de Rossi, and it imagines a world before Alexa, the voice-activated assistant. The humorous spot is set to run in the third quarter on Sunday, and it is 90 seconds long. The ad begins with DeGeneres wondering what life would be like without the always-on Alexa available performing routine tasks. That’s when the commercial… → Read More

Twitter and NFL will shower the winning team in real-life tweets at the Super Bowl

This year's confetti will rain down with social media messages printed on the paper. → Read More

Amazon pokes fun at 'fake news' in Super Bowl ad about life without Alexa

Commercial looks back in history to wonder what life was like without always-on assistant. → Read More

Now that Facebook lets users clear internet tracks, marketers lose another signal to target ads

Social network delivers Off-Facebook Activity tool, restricting data available to digital advertisers. → Read More

Can TikTok prove the effectiveness of influencer marketing?

Creator Marketplace seeks to nurture a community of power users and keep them creating for the platform. → Read More

Facebook teases its first Super Bowl ad after a not-so sly leak from its star

CMO Antonio Lucio says the social network is preparing for the game like any other traditional advertiser. → Read More

Netflix subscriber growth took a hit from streaming competition in Q4

As the streaming wars heat up with Disney, Apple and others, Netflix is finding it harder to retain users. → Read More

Twitter suspends Grindr from its ad platform as it investigates privacy concerns

Gay dating app was sharing sensitive data with Twitter's MoPub and other ad tech partners, report claims. → Read More

Mark Zuckerberg puts on his augmented reality goggles to look into the 2020s

Facebook CEO says focus is on high-tech glasses and a private social network → Read More