Patrick Coffee, Business Insider

Patrick Coffee

Business Insider

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  • Business Insider
  • AdWeek
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Past articles by Patrick:

Brands can't wait to start advertising on Netflix. Here are 6 things ad buyers want from the streaming giant.

Netflix's relevation that it's planning an an ad-supported tier has advertisers excited but also full of questions. → Read More

The key metrics brands look for in influencer marketing, where 'data's gold'

Influencer-marketing campaigns on Instagram and TikTok are becoming increasingly data driven, with brands asking creators to see backend analytics. → Read More

A buzzy design agency that handles Apple and Google just acquired a firm to win more consulting work and help companies enter the metaverse

It's the latest example of agencies moving into consultants' turf and vice versa as they look to handle more of a companies' business. → Read More

Microsoft is building an ad program that will let brands advertise in Xbox games

The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience. → Read More

Here's the pitch deck a startup that wants to reinvent the business presentation used to raise $2.2 million

Giide wants to replace stodgy business presentations with interactive, audio-based content. → Read More

The EU's sweeping new law is a major shot at tech giants like Google and Meta, but advertisers might get caught in the crosshairs

The DMA could let advertisers get more data from the tech giants, giving them a better picture of how their campaigns perform. → Read More

Accenture's Interactive division to consolidate dozens of advertising properties in its first major move under new CEO David Droga, sources say

Sources say most of Accenture's 40-plus ad businesses will drop their names and become Accenture Interactive-branded offices. → Read More

PR and advertising agencies are cutting Kremlin ties — here are 13 that helped Russian oligarchs and companies shape their public image

Russia's invasion of Ukraine has shone a spotlight on the PR and ad industries' work on behalf of oligarchs. → Read More

Most ad agencies haven't withdrawn from Russia, and employees are asking why

Ad giants IPG and WPP said they would leave Russia, and other holding companies have faced questions about why they haven't followed suit. → Read More

5 ad platforms that are poised to win this year's record-breaking midterms

Streaming TV, with its targeting ability, will be a big destination for political ads as social media and email lose influence, ad buyers say. → Read More

Google continues to run advertising on Russian disinformation sites, despite blocking ads on official propaganda sites

A new NewsGuard report found independent sites that spread disinformation about the Russia-Ukraine war continue to be monetized by tech companies including Google. → Read More

Advertisers are pulling ads from war coverage, and it's making it hard for publishers to monetize readership spikes

Many advertisers don't want to appear near Russia-Ukraine war coverage, which can deprive news publishers of a critical funding source. → Read More

The CEO of the world's biggest PR software company has exited the company after only serving for 18 months

Cision CEO Abel Clark has left the firm, the most prominent exit from a company unable to retain its top execs since it was bought by Platinum Equity. → Read More

The ad industry's most promising replacement for ad-targeting cookies just suffered a big setback

Ad industry group the IAB Tech Lab said it won't support tech operations for the replacement, UID 2.0, until more advertisers and publishers adopt it. → Read More

How much top advertising agencies pay employees in the US

Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Publicis. → Read More

With Ukraine under attack, Google and big brands like Best Buy continue to fuel Russian propaganda

As Russia invades Ukraine, Google and big brands continue to fuel sites that amplify Kremlin propaganda. → Read More

Meta just made its first big metaverse pitch to advertisers. Here's what people there said about it.

Meta execs said brands can be present in the metaverse sooner than expected through things like livestream shopping and virtual sports. → Read More

Facebook owner Meta's core ad business is taking a huge hit — top advertisers list ways it can rebuild and win more of their budgets

Meta said it's rebuilding its ad business. Top ad buyers it needs to get more transparent and improve its ad products. → Read More

Marketers like Pepsi and Crocs are battling for top gaming talent as they rush to capitalize on the metaverse

Marketers see gaming as the most mature part of the metaverse, and they're throwing big money around for the right people. → Read More

Pinterest's global head of revenue and ad sales just exited in the platform's latest leadership shakeup

Jon Kaplan's departure follows that of several top Pinterest's marketing and product execs in recent weeks. → Read More