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Netflix's relevation that it's planning an an ad-supported tier has advertisers excited but also full of questions. → Read More
Influencer-marketing campaigns on Instagram and TikTok are becoming increasingly data driven, with brands asking creators to see backend analytics. → Read More
It's the latest example of agencies moving into consultants' turf and vice versa as they look to handle more of a companies' business. → Read More
The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience. → Read More
Giide wants to replace stodgy business presentations with interactive, audio-based content. → Read More
The DMA could let advertisers get more data from the tech giants, giving them a better picture of how their campaigns perform. → Read More
Sources say most of Accenture's 40-plus ad businesses will drop their names and become Accenture Interactive-branded offices. → Read More
Russia's invasion of Ukraine has shone a spotlight on the PR and ad industries' work on behalf of oligarchs. → Read More
Ad giants IPG and WPP said they would leave Russia, and other holding companies have faced questions about why they haven't followed suit. → Read More
Streaming TV, with its targeting ability, will be a big destination for political ads as social media and email lose influence, ad buyers say. → Read More
A new NewsGuard report found independent sites that spread disinformation about the Russia-Ukraine war continue to be monetized by tech companies including Google. → Read More
Many advertisers don't want to appear near Russia-Ukraine war coverage, which can deprive news publishers of a critical funding source. → Read More
Cision CEO Abel Clark has left the firm, the most prominent exit from a company unable to retain its top execs since it was bought by Platinum Equity. → Read More
Ad industry group the IAB Tech Lab said it won't support tech operations for the replacement, UID 2.0, until more advertisers and publishers adopt it. → Read More
Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Publicis. → Read More
As Russia invades Ukraine, Google and big brands continue to fuel sites that amplify Kremlin propaganda. → Read More
Meta execs said brands can be present in the metaverse sooner than expected through things like livestream shopping and virtual sports. → Read More
Meta said it's rebuilding its ad business. Top ad buyers it needs to get more transparent and improve its ad products. → Read More
Marketers see gaming as the most mature part of the metaverse, and they're throwing big money around for the right people. → Read More
Jon Kaplan's departure follows that of several top Pinterest's marketing and product execs in recent weeks. → Read More