Patrick Coffee, Business Insider

Patrick Coffee

Business Insider

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Recent:
  • Business Insider
  • AdWeek
Past:
  • Mediabistro

Recent articles by Patrick:

Video startup Vidmob, which has been seen as a rival to agencies, just signed its first contract with one

Vidmob claims to help turn ads into dozens of clips fit for social media. Now the startup seemingly designed to take down agencies signed with one. → Read More

Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

Struggling to recruit from Gen Z, the Army plans to move its massive ad budget from TV to digital and focus on tech jobs over combat. → Read More

Internal memo explains why ad holding company IPG launched app-focused martech business Kinesso

IPG created a standalone martech business called Kinesso. An internal memo positions the news as an attempt to build on IPG's acquisition of Acxiom. → Read More

Big marketers are trying to slash their advertising budgets, and consulting firms are the latest casualty

As the world's biggest advertisers squeeze their partners, management consultancies are the latest to feel the burn. → Read More

5 Foreign-Born Agency Creatives on the Many Difficulties of the Immigration Process

From the designer who’s also a Dreamer to a Canadian copywriter who simply gave up. → Read More

How the Ad Industry Is Navigating Trump’s Ever-Changing Immigration Policies

These are uncertain times for companies looking to recruit top talent from around the world. → Read More

What McDonald’s new US marketing model means for agencies, holding companies, and big advertisers

McDonald's dropped holding company Omnicom for a big chunk of its advertising. This could signal a shift in the industry equation. → Read More

Juul's Silicon Valley marketing tactics are to blame for its troubles, says longtime advertising exec Alex Bogusky

Bogusky said Juul, like other startups, pushed for growth at any cost by positioning itself as a tech company. → Read More

Read the House Oversight Committee's letters calling on top e-cigarette brands to stop advertising their products

After Juul suspended all US ads, the House Oversight and Reform Committee sent letters to four e-cigarette producers urging them to do the same. → Read More

A crazy campaign stunt contributed to McDonald's relationship with its agency breaking down

McDonald's agency pitched a playable record made of bacon. Sources called it an example of why the agency's relationship with the company broke down. → Read More

McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.

Omnicom launched We Are Unlimited in 2016 as a dedicated agency to service McDonald's. Three years later, the unit will fold into parent company DDB. → Read More

Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower than ever

A survey conducted by the consulting company ID Comms found that brands and media companies trust their agencies less than ever. → Read More

Down but Not Out, Gerry Graf Still Believes ‘Creativity Sells a Ton of Shit’

As his agency, Barton F. Graf, winds down, he still stands behind bold ideas and saying no to clients. → Read More

TBWA Picks Up Global Creative and Brand Duties for Semiconductor Giant AMD

The client powers popular products by Samsung and Sony, among others. → Read More

Why Fearless Girl Is at the Center of a Custody Battle Between Sculptor and Client

The investment firm that sponsored the statue and artist Kristen Visbal dispute who owns the copyright. → Read More

Leo Burnett Promotes Jordan Doucette to Lead Creative Team in Chicago Headquarters

She succeeds Britt Nolan, who recently went to Omnicom DDB. → Read More

ICE Prison Contractor Accuses Edelman of Bowing to Political Pressure in Resigning Account

The Geo Group defends its business in the wake of what it describes as ‘politically motivated attacks.’ → Read More

Facing Employee Backlash and Potential PR Fallout, Edelman Stopped Working With ICE Prison Contractor

Geo Group hired the firm to address ‘factually inaccurate portrayal of our facilities,’ according to sources. → Read More

The FBI Visited WPP Media Network GroupM to Investigate a Cyberattack

Incident described as a failed hacking attempt. → Read More

McDonald’s Reviews Its U.S. Agency Model and Adds Wieden + Kennedy N.Y. to Roster

The indie shop will handle a major U.S. brand project, sources say. → Read More