Patrick Coffee, Business Insider

Patrick Coffee

Business Insider

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  • AdWeek
  • Mediabistro

Recent articles by Patrick:

PayPal parts with CMO and former Apple executive Allison Johnson after 18 months

The fintech company said her departure is part of an effort to restructure a marketing organization that was a series of regional hubs. → Read More

CEOs of the 6 biggest advertising holding companies outline how they're planning to return to business post-pandemic

WPP, Omnicom, Publicis, IPG, Dentsu, and MDC Partners plan to move slowly, with some taking a phased approach. → Read More

Legal documents reveal how ad giant IPG is laying off and furloughing hundreds of staffers

The documents show IPG can't promise it'll bring back affected staff and required people to sign confidentiality agreements. → Read More

Top PR firm Weber Shandwick started furloughs and layoffs as clients like Royal Caribbean and AB InBev cut spending — read the CEO's internal memo

CEO Gail Heimann wrote that the firm had to let some people go and place others on furlough or cut their hours. → Read More

CEO of ad giant Omnicom outlines strategy for reopening agency offices around the world — read the internal memo

John Wren wrote that agencies will follow local government guidelines and that no one who feels uncomfortable will have to come back to the office. → Read More

Ad agency giant WPP begins cutting pay by up to 20% across agencies as clients slash spending

The company said 3,000 senior leaders have already accepted voluntary salary cuts. → Read More

Fast food chains like Subway and Burger King have been hard-hit by the coronavirus, with some slashing ad spend by as much as 50%. Here's how they've adapted their marketing.

Chains like Domino's that had a strong delivery business have grown while Subway has struggled, sources say. → Read More

'Such a clusterf--k': Advertising and PR agencies say they've struggled to get coronavirus stimulus loans as jobs hang in the balance

Execs blame big banks and the federal government, saying the ad industry may face another reckoning when the loans expire in July. → Read More

The CEO of McCann Worldgroup, one of the world's biggest ad agencies, says the coronavirus will change everything from real estate to awards shows

Harris Diamond said the pandemic has led McCann to reconsider its spending and place greater focus on things like HR, IT, and legal services. → Read More

People are paying more attention to advertising during the coronavirus lockdown, and brands that pull their ads could be missing out

Tech company Playground XYZ said people spent 20% more time looking at ads in areas like personal finance. → Read More

Layoffs and furloughs hit holding companies WPP, Omnicom, and MDC Partners as advertisers slash spending

CPB, Grey, and DDB were among the agencies that started to be impacted by the economic affects of the coronavirus. → Read More

Freelance job platforms are thriving in the pandemic, and their rise could further erode ad agencies

Networks like Tongal, Communo, and We Are Rosie have seen rapid growth as traditional ad agencies and production companies lay off staff. → Read More

Ad holding company giant Omnicom furloughs and lays offs employees worldwide — read the CEO's internal memo

CEO John Wren wrote that the company had to respond quickly to the reality of the moment by cutting staff. → Read More

Publicis finally rolled out Marcel, the AI platform designed to help turn the ad holding company around — here's everything we know

Executives and employees are hopeful that features like "Gigs," which connects staff to open projects, can help the company manage through the crisis. → Read More

Pitch deck shows how a production company whose clients include Disney, Twitch, and Airbnb is advising marketers remotely during the coronavirus lockdown

Tool of North America is emphasizing short-term strategies like livestreaming, crowdsourced video, and artificial reality. → Read More

Leaked memo shows how new SAG-AFTRA rules will make it easier for advertisers to use union actors

This change is a compromise for the union, which previously forbade agencies that hadn't signed its contract from working with union talent. → Read More

Ad agency R/GA is busier than ever during the pandemic. Here's how it's staying productive while working remotely.

CMO Jess Greenwood said about a third of the agency's past projects involved collaboration across offices, helping prepare it for the new normal. → Read More

Analysts lay out the effects of the pandemic on the ad holding companies, with advertisers slashing TV and digital spending

Some analysts predicted the coronavirus recovery will be tougher than the last recession because the ad giants already face big challenges. → Read More

LinkedIn pauses new hires due to coronavirus uncertainty — read the leaked internal memo

A spokesperson said LinkedIn continues to hire for "key areas," but the memo says all open positions are "on hold until further notice." → Read More

Leaked memo from top PR firm Weber Shandwick reveals guidelines for pitching reporters during the coronavirus

The IPG-owned firm warns not to send 'tone-deaf' pitches and encourages staff to treat reporters 'like the people they are.' → Read More