Rachel Foster
Business 2 Community
Toronto, ON, Canada
Contact Rachel
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Rachel:
The 2 Types of White Papers That Drive B2B Technology Sales
White papers are one of the most powerful forms for B2B content. In fact, 71% of B2B technology buyers have read at least one white paper within the past → Read More
3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content → Read More
3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement
B2B buyers consume 13 pieces of content before they choose a vendor. Repurposing your case studies into new formats can engage these buyers and give them → Read More
Hiring a Technology Copywriter: 5 Things You Need to Know
Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before you sign a contract… Your copy can be the → Read More
What Information Does Your Copywriter Need to Create High-Converting B2B Copy?
A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a website or white paper. With so many items → Read More
Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake
Planning a website refresh? If you’re like many marketers, you may not think about hiring a B2B website copywriter until you get a few key tasks out of → Read More
How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers
Here are four questions that will help you clarify who visits your product pages so you can give them the information they need to take the next step. The → Read More
How to Create Hyper-Targeted Content That Motivates B2B Tech Buyers to Take the Next Step [Template Included]
Here’s the path B2B technology buyers take towards—and beyond—the sale, along with a set of guidelines to help you create… → Read More
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
Do your B2B email messages refer to numerous ideas, emotions, and benefits? Chances are... too many of them! To create high-conversion emails, follow this one rule. → Read More
7 Keys to Creating a Powerful B2B Brand Voice
As a tech marketer, you’ve likely heard the joke that B2B stands for “boring-to-boring.” Here’s how to create a compelling brand voice that helps you avoid this trap, stand out from your comp… → Read More
How to Find the Right B2B Technology Copywriter
Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before you sign a contract … Good copy is an essential part of a B2B marketing plan. Research… → Read More
5 Best Practices for Successful B2B Email Marketing
It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B marketers say… → Read More
5 Ways to Engage B2B Advocates, Drive Leads, and Boost Your Revenue
In this post, I review The Messenger Is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing. It’s getting harder to grab the attention of B2B buyers. Between meetings… → Read More
21 Ways to Find Out What B2B Buyers Want
It’s challenging to create content that motivates B2B buyers to respond. Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results. As a B2B… → Read More
7 Smart Investments for Your B2B Marketing Budget
Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct your limited budget? Here are seven investments that will help you get the most bang fo… → Read More
How to Pick an Ebook Topic That Actually Attracts Readers
Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive… → Read More
5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most… → Read More
How to Write Killer Ads That Get Clicks
According to 2017 research from the Content Marketing Institute 2017 research from the Content Marketing Institute, B2B marketers use an average of three methods of paid content promotion. But only b… → Read More
What B2B Marketers Must Know About SEO in 2017
Staying on top of SEO best practices and increasing organic traffic is a priority for many B2B marketers. The more targeted buyers you bring to your content, the more you will increase your conversio… → Read More
The 7 Most Overlooked Opportunities For B2B Marketers In 2017
Life is hectic when you’re a B2B marketer. Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your ow… → Read More