Kathleen Booth
IMPACT
Annapolis, MD, United States
Contact Kathleen
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kathleen:
How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro (Inbound Success, Ep. 165)
After founding, growing and then exiting Moz, Rand Fishkin founded SparkToro. Here’s how he applied the lessons learned from his time at Moz to SparkToro’s launch. → Read More
How to stand out as a brand by creating content people love ft. Ann Handley (Inbound Success, Ep. 158)
Wall Street Journal bestselling author Ann Handley talks about why its important for brands to create content that is authentic, honest and transparent. → Read More
Geo-targeting website content Ft. Kyle Pucko of GeoFli (Inbound Success, Ep. 156)
Kyle Pucko of GeoFli explains how personalizing website content can help improve conversion rates and shares how his team helped Onyx Maps double conversion rates. → Read More
Like a Leo: 30th anniversary of ADA highlights website accessibility importance
Even 30 years following the legislation's inception, the ADA's impact on business websites more relevant than ever. → Read More
Improving diversity in marketing Ft. Virginia Chere Lucett (Inbound Success, Ep. 152)
Virginia Chere Lucett joins host Kathleen Booth for a candid conversation on why diversity in marketing is so important, and how we can begin to get there. → Read More
Basecamp has a new email service called HEY — and it's a game-changer
Basecamp is seeking to reinvent email, but it comes at a price. Will people we willing to shell out for inbox piece of mind? → Read More
"12 days of data ft. Christopher S. Penn" (Inbound Success Ep. 122)
On this week’s episode of The Inbound Success Podcast, guest Christopher S. Penn uses data to illustrate what marketers should be focused on most in 2020 and beyond. → Read More
"Category design as a marketing strategy ft. John Rougeux" (Inbound Success Ep. 119)
This week on The Inbound Success Podcast, John Rougeux of Flag & Frontier talks about category design - who it’s right for, when it makes sense, and how it works. → Read More
"What It Will Take to Succeed With Inbound Marketing In 2019 Ft. Marcus Sheridan" (Inbound Success Ep. 72)
This week on The Inbound Success Podcast, world-renowned author and keynote speaker Marcus Sheridan is kicking off our first episode of 2019 with his perspective on what it will take to succeed with inbound marketing in the year to come. → Read More
"How Divvy Gets 95% of Its Leads From Inbound Marketing Ft. Sterling Snow" (Inbound Success Ep. 71)
How does a fast growing SaaS startup get 95% of its business leads from inbound marketing? This week on The Inbound Success Podcast, Divvy VP of Revenue Sterling Snow shares how the company went from 20 employees to more than 140 in 2018, with 95% of that growth fueled by inbound leads. → Read More
"4 Strategies HubSpot Used to Improve Its Marketing Results In 2018 Ft. Kipp Bodnar" (Inbound Success Ep. 68)
What marketing strategies is HubSpot's CMO using to drive the company's explosive growth? This week on The Inbound Success Podcast, HubSpot Chief Marketing Officer Kipp Bodnar is pulling back the curtain on the company's marketing and sharing the details of four successful inbound marketing experiments that have been game changers for the company in 2018. → Read More
"Killer Inbound Results in the Most Competitive Industry Ft. Brian Greenberg" (Inbound Success Ep. 67)
How can a small business dominate digital lead gen in the most competitive industry when it comes to online marketing? This week on The Inbound Success Podcast, entrepreneur and author Brian J. Greenberg shares the digital marketing formula he used to take on the giants of the life insurance industry and drive growth for his small insurance startup. → Read More
"10x Your Lead Capture Ft. Peter Norton of MOV-ology" (Inbound Success Ep. 66)
This week on The Inbound Success Podcast, MOV-ology Co-Founder Peter Norton talks about his company's approach to addressing web form abandonment and how it holds the potential to 10x visitor-to-lead conversions and lower cost per acquisition. → Read More
"Email Conversion Strategies Ft. Val Geisler" (Inbound Success Ep. 65)
This week on The Inbound Success Podcast, email conversion expert Val Geisler shares how she approaches working with clients to revamp their email workflows, boost conversion rates and reduce customer churn through email. → Read More
The 11 Most Common Mistakes You're Making with Keyword Research
Search engine optimization is complex and the rules of the game change frequently, so it can be easy to fall behind the times or miss crucial steps when digging into the process of keyword research. Below are 11 of the most common ways marketers get it wrong. → Read More
"Using Webinars to Re-Engage Prospects Ft. Todd Earwood of MoneyPath" (Inbound Success Ep. 64)
Looking for a simple and easy way to re-engage cold prospects? This week on The Inbound Success Podcast, Todd Earwood of MoneyPath and Webinar Works shares his playbook for using webinars to activate leads that have gone cold and convert them into paying customers. → Read More
"Insider Tips From A Facebook Ads Expert Ft. Ali Parmelee of IMPACT" (Inbound Success Ep. 63)
What does a full time Facebook Ads expert do to get great results for her clients? This week on The Inbound Success Podcast, IMPACT's Lead Facebook Ads Strategist Ali Parmelee shares the exact process she uses to develop Facebook ad campaigns and track and measure the performance of ads. → Read More
"7 Things I'm Focused On For IMPACT's Marketing Ft. Kathleen Booth" (Inbound Success Ep. 62)
As the host of The Inbound Success Podcast, how is host Kathleen Booth applying all of the many lessons learned in these podcast interviews to the marketing work she does at IMPACT? This week on The Inbound Success Podcast, Kathleen flips the script and shares the top seven things she's focused on for IMPACT's marketing. → Read More
Our 5 Favorite Tools for Keyword Research
Keyword research is the foundation upon which effective inbound marketing strategies are built, and there are literally hundreds of tools that can help make the process easier. With so many choices, how can you know which tools are right for you? Here are five of our favorite tools... → Read More
24 Interview Questions for Hiring Top-Performing Marketers
Hiring marketers is about more than just finding the smartest candidate. You've got to be able to measure emotional intelligence, communication skills, culture fit and more. Here are 24 interview questions that will help uncover the real story behind the pretty resume. → Read More