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A new study from GumGum sought to answer the question, and worked Dentsu Aegis and brands such as Sephora to find out. → Read More
Co-founder and president Matt Kalish discusses the company’s marketing strategy, the upcoming football season, esports and what advertising channels it finds most effective. → Read More
Epic Games will reward users with prizes including the 'Tart Tycoon,' a playable character that portrays the iPhone maker as a villainous executive. → Read More
Sarah Iooss explains how the recent explosion in hours streamed is attracting business from brands like Doritos, Bud Light Seltzer and Verizon. → Read More
Sarah Iooss explains how the recent explosion in hours streamed is attracting business from brands like Doritos, Bud Light Seltzer and Verizon. → Read More
The three wireless carriers are also donating large amounts of in-kind services and technology to schools and students most in need. → Read More
Publishers tell Ad Age that Apple did not inform them about a software change that redirects user traffic from their website to its News+ app. → Read More
The business-focused platform is grappling with the same problems as other social media giants, and today said it's removing posts containing misinformation. → Read More
Industry executives voice concern about a new Apple update that will redirect consumers to its News+ app instead of their website, even if the person clicked a link through a search on Google or Twitter. → Read More
AT&T might still be the nation's second-largest wireless provider — it all depends on how you look at the numbers, which, one analyst says, don't matter. → Read More
The search giant debuted a slew of new tools for publishers and marketers, and says it is working to introduce similar features for podcasts. → Read More
As new options emerge, they will address critical advertiser capabilities including ad targeting and user privacy. → Read More
Google's new policies take effect in September when political ad spend historically ramps up. → Read More
Group says it intends to develop its own standards based on industry-wide consensus → Read More
Although the company's overall ad revenue fell, bright spots included strong demand from direct response advertisers on YouTube and growth in commerce. → Read More
Congress exposes all the dirty tricks they claim big tech companies use to squash rivals—including you. → Read More
Publishers, ad executives reveal the questions on government questionnaires. → Read More
The number of consumers listening to audio in their vehicles has returned to near pre-COVID levels, while the number of hours streamed have also returned to pre-pandemic levels. → Read More
The electronics extravaganza is moving to an all-digital format next year, making it the first industry tentpole event to adopt an online-only format for 2021. → Read More
Despite global pandemic, podcast ad revenue will near $1 billion in 2020, says a new report from the Interactive Advertising Bureau. → Read More