Lauren Cover
Sprout Social
Chicago, IL, United States
Contact Lauren
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lauren:
Season’s greetings: Retailers can expect 18% more social messages during the holidays
The Sprout data science team analyzed retailers' social messages to learn what you can expect for the 2021 holiday shopping season. → Read More
Contents may be hot: Behind the handle with Social Media Tea
We sat down with Alexa Heinrich and Austin Braun to talk about their wildly popular account @SippinSocialTea and how it became piping hot. → Read More
One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers
As brands embrace corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. → Read More
Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever
Time for pumpkin spice and everything nice. Gain 5 seasonal marketing takeaways from the flavors, festivities and feelings of fall. → Read More
Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Bring social teams into multichannel campaign planning from the start to achieve an effective social media mix, cohesive branding and ROI. → Read More
Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Reboots, revivals and retro-tinged campaigns—nostalgia marketing is everywhere. Here are five ways that your brand can tap into the trend. → Read More
See public relations differently: How the NAACP uses social media to publicize a movement
Vanessa Mbonu, the NAACP’s Vice President of Digital Marketing & Communications, shares how PR and social media work in lockstep. → Read More
5 types of social media content that can accelerate business success
A breakdown of the 5 most popular types of social media content, why they work, the best networks for each format and more. → Read More
Office reopening? How to help your marketing team navigate the future of work
Employers worldwide are taking steps to define the future of work for their teams. Learn how you can support your own through the next phase. → Read More
7 statistics that prove the importance of social media marketing in business
For businesses wondering when to start making greater investments in social, the time is now, and we've got the data to prove it. → Read More
Not just for data scientists: Why your entire team needs access to social business intelligence
Learn how the unbiased consumer, industry and competitor insights gleaned from social can be influential far beyond the marketing department. → Read More
The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
There’s a lot to learn from TikTok trends. Read about six TikTok takeaways to carry over into strategies for other social channels. → Read More
What day is leg day? And 8 other questions answered with listening data
Ever wonder, what day is leg day? Learn how social listening revealed the answer, plus eight other questions answered with listening data. → Read More
6 ways social media analysts drive business growth
Social media analyst collect, monitor and analyze critical data while helping your entire business see social differently. → Read More
Cultural appropriation in marketing: How to spot, avoid and learn from it
Cultural appropriation in marketing has become magnified by (and often called out through) social media. Here's how to avoid it. → Read More
4 experts on the social customer care metrics that fuel their top goals
High-quality customer service sets brands apart on social. Learn how four experts track their social customer care metrics and goals. → Read More
How to create social media chatbots that enhance and improve customer service
Social media managers and support teams can only handle so much at once, but customer service chatbots can help. Learn more. → Read More
How to use Instagram DMs for business [free templates included]
Instagram messaging is a key connection point between brands and customers. Learn how to successfully use Instagram DMs for your business. → Read More
4 overlooked B2B market research methods for understanding your customers
Get to know B2B buyers better with market research. Use these four fundamental, but often overlooked, market research methods. → Read More
7 ways to use data to create better social media content
Want to create more effective, engaging social media content? Supercharge your content strategy using data for inspiration. → Read More