Steve Masters
Business 2 Community
United Kingdom
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Steve:
How Will Brexit Affect the Marketing Sector?
In the 30 months since the EU referendum, British and European citizens have been offered few assurances about what will happen when the 29 March deadline arrives. I voted remain and I haven’t changed my view. I empathise with the many people who voted leave on the basis that they simply want to not be a member of the EU any more. Whatever their reasons and their ideologies, I can’t see most… → Read More
Guidance to craft data-rich storytelling
To persuade a skeptical audience, pack your pieces with useful information and compelling visuals. Here’s how to create more memorable messaging. Great Guidance to craft data-rich storytelling → Read More
How Much SEO Does Your Website Need?
Every website is different. Yours may be performing quite well, appearing in search results and getting you some traffic. But think about the difference between appearing in position three and positi… → Read More
With Infowars and Gab Blocks, The Internet Has Evolved.
Social network Gab.com has come under attack from large digital industry players following the Pittsburgh synagogue multiple murders. The website was criticised because it was used by the alleged per… → Read More
How to Write Like a Data Journalist
Today’s consumers are bombarded with promotional content and ads yet the latest research from BuzzSumo suggests engagement is declining. As Steve Rayson puts it, “If you’re sticking with your c… → Read More
How to Use Data Science to Create Interesting Brand Stories
Storytelling is a well-proven method of engaging with audiences. 65% of the most popular Ted Talks are ones where the speaker is sharing a personal story. Viewers respond well to such narratives. Res… → Read More
What is Data Storytelling? Plus 5 Great Examples
Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. We learn from an earl… → Read More
Is Facial Recognition the Most Powerful Marketing Element?
The human face is the most powerful aspect of any marketing. Before computers, before radio, before telephones, everything happened face to face. More than any other part of the human body, the face… → Read More
How to Create Content For Conversational UIs
Customers’ expectations are shifting – they want authentic and personalised communication experiences with brands. The problem? Current volumes of incoming communication make it hard to stay inti… → Read More
The Thin Line Between Journalism and Commercialism
Websites that accept guest posts might need to rethink their editorial policies, now that the internet is populated by many bloggers who are charging fees for exposure. This phenomenon was highlighte… → Read More
Moonpig's Trump Baby Joke Trumped by Angry Customers
Donald Trump’s visit to the UK was timed perfectly – just as England’s male team loses a World Cup semi-final match and the country needs to let off steam. Perhaps the euphoria and excitement o… → Read More
Brands That Are Rocking The 2018 World Cup On Twitter
The World Cup is the largest single sporting event in the world, coming around every four years. Several large brands have paid tens of millions to own advertising and sponsorship rights, and FIFA wo… → Read More
When The Pace of Change Trips Up On Real Life
Twenty years ago, I was a full-time online publisher, working for a traditional magazine. At that time, we were using phone connections to dial up to the internet; websites didn’t have embedded vid… → Read More
What Does Google’s Voice Search Transition Mean For SEO?
Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience �… → Read More
What’s Next in Marketing, According to Marketers
The principle of marketing has not changed much over the years. The job of the marketer is to get the product (or service) in front of as many of the right people as possible. That’s true of old wo… → Read More
Memes – Legal or Not?
The European Union is considering creating a law to make memes illegal if they contain copyright material. The first thing to consider with this statement is that memes that contain copyright materia… → Read More
The GDPR Three-Step Guide For Marketers
In this blog post, I’ll tell you how to take simple steps towards compliance with the General Data Protection Regulation (GDPR). Everything you have read may be misleading, and you could be jumping… → Read More
The GDPR 3-Step Guide for Marketers
In this blog post, I’ll tell you how to take simple steps towards compliance with the General Data Protection Regulation (GDPR). Everything you have read may be misleading, and you could be jumping… → Read More
GDPR: Here’s the Problem With Giving Consent
Let’s get one thing straight – GDPR is not a new rule about obtaining consent to market to people. That law already exists under the Privacy and Electronic Communications Regulations (PECR) and t… → Read More
20 Smart Logos That Work on Multiple Levels
Some of the most famous and most-talked-about logos in the world are famous for their design. Obviously, some companies are just large and their brands are going to be well-known, but being well-know… → Read More