Shawn Paul Wood
AdWeek
Fort Worth, TX, United States
Contact SP
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by SP:
Realtor.com Has a Home For Everybody in Latest Campaign—Even Cacti and Vampires
After largely being confined to homes for the past year, perhaps it’s not surprising that so many people are looking for new ones. → Read More
Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend
The global pandemic made everyone reconsider their sources of recreation. Board games, cards and even lawn darts were sold out everywhere in the first few months of Covid-19, and one of the biggest retail booms was in cycling. → Read More
Martin Waxman Discusses New Chair Appointment to PRSA’s Counselors Academy
The new Chair of the Counselors Academy counsels us for a moment. → Read More
16 Tips to Improve Your Press Release
Because they need help. → Read More
9 Ways to Write a Headline Without Using Clickbait
Did you know that 50% of your article is the headline? → Read More
10 Top Tips for Beginner Bloggers in PR
Have a message? You have a blog in waiting. → Read More
The 7 Worst PR Professionals in the Movies
Hollywood covers all genres, all eras and all professions. The movies on that Silver Screen usually take us to a place and time we all can appreciate. Many of them have been covered in the PRNewserverse (and you really should check them out and share with your agency for its own board room library) and have shown us how it is supposed to be done. See, for example, our favorite character from… → Read More
5 PR Lessons We Mortals Can Learn from Super Heroes
It's a bird...it's a plane...nah, it's just a publicist. → Read More
5 Ways Shakespeare Can Help Us All Write Social Media Content
To tweet or not to tweet. Is that even a question?! → Read More
POLL: Nearly 70% of Americans Don’t Care About Apple Watch
iCan't bear to "watch" the results. → Read More
5 Ways to Become a Better Blogger - PRNewser
Last week, I was having a lively discussion about blogging with a fellow scribe. The takeaway from the conversation was this: Thanks to Tumblr, Medium, and even the crusty Geocities platform from back in the day, anyone can have a blog. You want to talk about your unhealthy affinity for siamese cats, make a blog. Have a proclivity to discuss random stupid stuff? Make a blog. You know that secret… → Read More
Upworthy Looks Like It’s Ready to Join the World of Journalism - PRNewser
Upworthy Looks Like It’s Ready to Join the World of Journalism → Read More
Back to the Future: Sony Relaunches the Walkman - PRNewser
(Photo Credit: Sony) GenXers are (sort of) rejoicing upon hearing the CES 2015 news that Sony remembers its roots. Before the days of those newfangled iPhones and sundry MP3 players, there was the Walkman. It played these things called cassettes, which produced music via a magical ribbon. And kids could purchase these contraptions in mystical places called “record stores.” I know, right? Anyway,… → Read More
Skate Brand IRA Forced to Explain Itself - PRNewser
That looks like a hip hat — flat brim, catchy font, matching shirt. The cool kids will dig it, right? The fashion moguls at Impact Reduction Apparel thought so. I-R-A may not be familiar to the common branding expert, but according to history it already belongs to a remote faction in Europe known as the Irish Republican Army. They were founded in 1921 to halt British rule via assassination,… → Read More
Meet the Worst Possible Spokesperson for a Beer Company - PRNewser
Meet the Worst Possible Spokesperson for a Beer Company → Read More
The Top 5 Content Marketing Trends to Watch in 2015 - PRNewser
The Top 5 Content Marketing Trends to Watch in 2015 → Read More
PR Resolutions: 15 Sayings to Give Up for New Year’s - PRNewser
PR Resolutions: 15 Sayings to Give Up for New Year’s → Read More
Sarah Palin Trolls PETA - PRNewser
(Mash-up Credit: TheHollywoodGossip.com) Three things you should not try in this life, if you can help it: > 1. Forget to pay your taxes 2. Admit that you like Justin Bieber 3. Make PETA angry In order to illustrate the third point, Alaskan Governor, former Vice-Presidential candidate and current starlet on whatever channel will host her Sarah Palin took to Facebook with a bad canine nibbling… → Read More
The Top 10 Viral Stories of 2014 - PRNewser
In the PRNewserverse, we enjoy a listicle like a Kardashian enjoys a TV camera — and there’s no better time to compile said lists than the very end of the year. Another list that PR professionals may be interested concerns the top “news” stories amplified by social media in 2014. One hashtag, one trend, one video — that’s all it takes to put a tack strip on the information superhighway and… → Read More
Uber and Lyft Won’t Get Even on New Year’s Eve, but They Will Get MADD - PRNewser
Uber and Lyft Won’t Get Even on New Year’s Eve, but They Will Get MADD → Read More