Rohan Ayyar
Search Engine Watch
Ahmedabad, GJ, India
Contact Rohan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Rohan:
Progressive web apps (PWAs) for SEO: Benefits, stats, examples
A PWA is a mobile-friendly website that behaves like an app but doesn’t need to be downloaded to be used. Starbucks' and Forbes' case studies included. → Read More
How AI is solving marketing's biggest problems
Artificial intelligence. Once a fixture of science fiction movies, AI has finally shed its unapproachable demeanor and now lives inside your refrigerator. → Read More
How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent. → Read More
What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck … → Read More
4 Customer-Focused Master Strokes that Winning Companies Get Right
While there are many elements that contribute to the success of a business, here are four fundamental ones that winning companies share in common. → Read More
4 Ways Small Businesses Can Take on Behemoths and Win
Focusing on branding, customer connections, engagement, and service will help small businesses take on established players in the industry. Here's how... → Read More
Inbound Marketing Not Bringing You Results? Try This.
Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% → Read More
Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment
This post discusses some critical and fundamental marketing approaches that appeal to Millennials: brand personality, value for money, multi-channel presence and unintrusive promotion. → Read More
Reading Your Audience: How to Incorporate Psychology into Social Media Marketing
Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to → Read More
Can You Defend Yourself from these Digital Marketing Campaign Killers?
Click Fraud (due to competitors and bots), Inadequate Brand Engagement (due to negative sentiment), and Inexact Targeting (due to insufficient customer data) are the scourges of digital marketing today. Here's some precise strategies to deal with these campaign killers! → Read More
3 Ways to Turn Weak Market Share into an Asset
Market share is a crucial metric for business success. When we marketers ignore it, we suffer. Learn how to use research tactics to gain traction. → Read More
5 Audience Engagement Hacks for Live Video Marketing
Want to crack video marketing? Here's how to attain branding nirvana with live videos that get one-of-a-kind engagement with your audience! → Read More
Five Mistakes That Are Costing You Precious B2B Leads
Avoid these 5 deadly but common mistakes if you don't want to lose precious B2B leads. Here's how to make sure it doesn't happen to you. → Read More
Story-selling: How To Go From Storytelling To Conversions
Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement → Read More
3 Strategies to Help First-Time Bloggers Become Thought Leaders
Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound … → Read More
How to Ramp Up Your B2B Sales Lead Generation with Social Media
Does social media make a difference to the bottom line in B2B? Can you adopt a B2C-first marketing channel and make it your own? Find out here! → Read More
4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions
Technology and consumer preferences are quickly evolving (seemingly by the hour), but in this turbulent world of fast-paced change we often forget that som → Read More
4 Elements of a Perfectly-Branded Facebook Post (With Examples)
Your simple guide to creating the perfect Facebook post that makes users pause their News Feed scrolling and boosts engagement rates organically. → Read More
4 Elements of a Perfectly-Branded Facebook Post
Your simple guide to creating the perfect Facebook post that makes users pause their News Feed scrolling and boosts engagement rates organically. → Read More
5 Ways Startups and SMBs Can Chart Success with Content Marketing
The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, … → Read More