Charlotte Rogers
Marketing Week Mag
United Kingdom
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Past articles by Charlotte:
Helen Edwards on why today’s marginal behaviours are ‘tomorrow’s pot of gold’
By examining the tension between intense early adopters and mass market resistance, marketers can identify which disruptive behaviours will go mainstream. → Read More
Lionesses’ Euros triumph sparks surging audiences
Attracting 15.8 million new viewers in 2022 alone, interest in women’s sport has been turbocharged by the Lionesses’ historic Euros victory. → Read More
Beam Suntory: Treat diversity and inclusion like a digital transformation agenda
Beam Suntory head of media Jerry Daykin wants brands to treat their DE&I work with the seriousness they would a company-wide digital transformation. → Read More
Gaps in measurement and ROI obsession: 5 interesting stats to start your week
Marketing Week’s exclusive Language of Effectiveness Survey reveals almost 7% of brands aren’t measuring marketing effectiveness at all. → Read More
Defining effectiveness and meaningful metrics: 5 interesting stats to start your week
Marketing Week’s exclusive Language of Effectiveness Survey reveals marketers are calling for the greater integration of effectiveness in business decisions. → Read More
Women’s sport enters ‘new era’ after Lionesses’ historic win
England’s 2 – 1 victory over Germany to clinch the nation’s first Euros win was watched by record-breaking TV audience of 17.4 million. → Read More
Giffgaff’s CMO on the empathy needed to support staff facing a health crisis
Giffgaff marketing boss Sophie Wheater is calling on brands to urgently rethink their sickness policies to better support employees. → Read More
Ofcom eyes extending ad breaks in broadcast shake-up
The regulator is “scoping a range of options” in a bid to balance the viewers’ interests with the need to help UK broadcasters compete with the streaming giants. → Read More
This Much I Learned: Former Nike CMO on creative leadership
Ex-Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful. → Read More
Aviva’s Raj Kumar on why simplicity is freedom
The outgoing brand boss explains why it’s crucial for marketers to avoid the “pet projects” of senior leaders and keep their eyes on the prize. → Read More
This Much I Learned: What3Words on breaking into popular culture
What3Words CMO Giles Rhys Jones discusses building a team from scratch and helping the brand secure its place in popular culture. → Read More
Skills minister on ‘transforming opportunity’ via apprenticeships
Burghart says the government is making apprenticeships more flexible to reflect modern employment. → Read More
School of Marketing promotes value of apprenticeships in ad debut
The social enterprise wants to show brands the power of taking a chance on an apprentice, as Marketing Week research reveals more than half of marketers work for a brand with no marketing apprenticeship. → Read More
Eve Sleep CEO: Marketing is the world’s biggest psychology experiment
Describing marketers as “scientists and sorcerers”, Eve’s Cheryl Calverley and Passionbrand founder Helen Edwards outline the five ways marketers can transform business and culture. → Read More
Timpson CEO: Our business shouldn’t exist anymore
A culture of kindness, operating with two golden rules and celebrating failure are the secrets to retail survival, says CEO James Timpson. → Read More
More than half of marketers want to quit their job
With 56.9% of marketers contemplating moving jobs this year, demand for higher wages, the ability to learn new skills and the prospect of fresh challenges are key motivations. → Read More
Coca-Cola makes metaverse play with new innovation platform
With its first flavour imagining what space might taste like, the Coca-Cola Creations platform will focus on limited-edition product innovations and digital-first experiences. → Read More
BMW launches apprenticeship to capitalise on ‘exciting time’ for marketing
BMW is launching a Level 6 communications apprenticeship programme, enabling recruits to gain experience in the BMW and Mini marketing teams while studying for a degree. → Read More
M&S credits transformation plan for festive boost as loyalty membership doubles
Claiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows. → Read More
Ben Carter leaves Purplebricks to become Dunelm's first CMO
Departing Purplebricks after just over a year as CMO, Carter will assume the newly-created role at Dunelm, reporting directly into CEO Nick Wilkinson. → Read More