Kimberly A. Whitler
Forbes
Charlottesville, VA, United States
Contact Kimberly
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kimberly:
Three Attributes Of A Great Super Bowl Ad
Many articles that review Super Bowl ads emphasize a single person's opinion or a view of the average consumer. In this article, I consider advertising from a strategists' perspective, and identify attributes which distinguish ads that have a greater chance of strengthening brands and businesses. → Read More
5 Ways Saying 'Thanks' Can Catapult Marketers To Success
Five corporate leaders identify what makes gratefulness so influential in business. → Read More
The 4 Core Tech Skills All Marketers Need
“Every company is now a tech company, meaning every employee needs to have some understanding of technology,” suggests Skillsoft CMO Michelle Boockoff-Bajdek.To better understand what this means for marketers, I connected with Boockoff-Bajdek. → Read More
Set Up to Fail
Poor design of C-suite jobs can block executives succeeding in their roles. → Read More
5 Ways To Show Gratitude At Work
To learn about how to show gratitude at work, I sought advice and input from 5 business leaders. Below are their suggestions. → Read More
5 Ways Marketers Can Leverage Gratitude To Succeed
What does it take to reach the C-suite? Or have impact? Or influence? One characteristics that varies from across executives is the degree to which individuals overtly acknowledge “gratitude”. This article shares insight about how marketers can develop and leverage gratitude. → Read More
Super Bowl Ads Provide Hollywood-Sized Entertainment
Halle Berry kicked off Super Bowl 56 inviting fans to “think of tonight’s game as if you’re at the start of another great movie. You are in Hollywood after all...the land of stories”. And this year’s ads did not disappoint. They delivered Hollywood-sized fun. → Read More
9 Ways The Pandemic Has Changed Marketing And Marketers
To better understand how the pandemic has changed marketing and marketers, I sought insight from 9 C-level executives. → Read More
How Marketers Can Learn From Coach Bennett’s Lesson: Using Failure To Propel The UVA Cavaliers To The NCAA Championship
Ryan Leak, author of Chasing Failure, comments on the key quote that Coach Tony Bennett used to reframe failure to help propel the Virginia Cavaliers to become the 2019 NCAA tournament champions. → Read More
How Research Can Mislead Marketers on Brand Activism
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues. → Read More
Case Study: Using Influencers To Build Rapid Awareness
Markerly, a pioneer in influencer marketing, identified the most influencial “cat” voices on Instagram and TikTok. The campaign included product placements and new takes on the MeowMix jingle and achieved significant, rapid results. Justin Kline, CEO of Markerly, provides insight. → Read More
How Executives Can Use Failure To Fuel Success
How can executives use something that is perceived to destroy careers — failure — to fuel future success? Author of Chasing Failure: How Falling Short Sets You Up for Success, Ryan Leak, provides insight in this article, the seventh in a series on how marketers can reframe failure. → Read More
Why Students Should Chase Failure
Ryan Leak helps businesses and organizations “embrace failure” and use it to drive individual and organizational improvement. This is the fourth article in a series, helping students understand how to reframe failure so that it can fuel future success. → Read More
From Failure To Success: The Ryan Leak Story
As part of a series about how marketers can reframe failure, this article shares insight from Ryan Leak -- author of Chasing Failure, pastor, and motivational speaker. → Read More
5 Ways To Turn Failure Into Success
As part of a series I’m sharing about how marketers can reframe failure, this article tackles key ways marketers can turn failure into success. This article shares insight from Ryan Leak, author of Chasing Failure, and provides 5 methods for using failure effectively. → Read More
Why Failure Is The Secret To Success
Ryan Leak, author of Chasing Failure, talks about how embracing failure can help marketers succeed faster. → Read More
Why Short CMO Tenure Is Not Always a Problem
Negative factors like leadership failure and dissatisfaction aren’t the only reasons for CMO turnover. → Read More
Inspiring Case Studies For Companies Looking To Transform Their Employer Brand
Employer branding is emerging as a new area of interest. However, firms are struggling to figure out how to structure and integrate marketing (branding) with HR (talent management). This article provides expert insight on how to integrate the two. → Read More
5 Things You Should Do In Your First Week At A New Job
Starting a new job is daunting. You want to make the “right” first impression and get off to a great start. To understand some best practices, I turned to Umesh Ramakrishnan, Co-CEO at Kingsley Gate Partners who has placed board members, CEOs, CFOs and other senior management positions. → Read More
7 Executives Share Marketing Predictions For A Post-Covid 2021
I typically ask executives to share annual predictions as we head into a new year. For 2021, I sought insight regarding how marketing will change after Covid. → Read More