Linda Bustos
Business 2 Community
Vancouver, BC, Canada
Contact Linda
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Linda:
6 Habits of Highly Effective Ecommerce Teams
Changing banners, launching new products, organizing site releases and optimizing merchandising shouldn’t require outside help. When ecommerce technology empowers non-technical business users to ta… → Read More
Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement
The conventional modes of digital commerce are quickly becoming outdated. Experience-driven commerce offers new ways to boost sales and consumer engagement. → Read More
4 Ways to Collect More Customer Information
You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new vs. returning visitor status, or past behavior. You can use the “wisdom of the crowds” to predict what a visitor will want to see or what action they are likely to take. But asking for… → Read More
Breaking Bag: Reinventing the Ecommerce Experience
When we look at old pictures or movies, the first thing we see is the difference in quality. Websites are no different. → Read More
Return Shipping Practices That Your Company Should Try
A look into some return shipping practices that have proven to work → Read More
Cart Abandonment is Rising: 5 Tips For Cart Recovery
According to the e-tailing group’s 2014 Annual Merchant Survey, the trend is towards higher reported cart abandonment behavior compared to 2013. It’s roughly 50/50 split among the 100 retailers studied who enjoy sub-50% abandonment rate and those that suffer from greater than that. And only 79% of merchants report to know their cart abandonment rates. As far as statistics go, that appears high… → Read More
Beyond Product Recommendations: Big Data’s Role in Personalization
If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by immediate signals of context like geolocation, clickstream behaviour, site-searches, cookies and campaign referrals, true personalization relies on data… → Read More
The 10 Scariest Things That Can Happen to Your Checkout
These ten factors can make or break an online checkout experience → Read More
Does Your Mobile Home Page Drive Visitors Away?
Don’t be one of those companies that drives customers away with an annoying mobile homepage. A nice, clean, welcoming mobile homepage may be all you need to satisfy and bring in business. → Read More
3 Reasons Your CEO Wants an Omnichannel Approach
Read this article to find out why an omnichannel strategy will attract more consumers to your business. → Read More
Navigating Omnichannel Complexities: 3 Tips for Success
Navigating the omnichannel universe is a challenge for many retailers, whether they started out online or as a physical business. This is because it is difficult to figure out which channels to leverage. This article explores strategies to create an omnichannel business that makes sense to each reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned… → Read More
The Strategy You Should Use to Connect with Consumers
Find out why a flexible integration strategy is almost always necessary. → Read More
These Tricks Will Help You Create a Customizable Business Model
These marketing tips will help you create a business to appeal to individual members of the mass consumer population. → Read More
Marketing technology enables CMOs to have more effective strategies. This article explains how to use technology properly and efficiently.
AlleyWatch is the largest organization for New York tech startup and tech community. Featuring NYC tech news, events, jobs, and critical insights. → Read More
15 Tips for Welcome Email
AlleyWatch is the largest organization for New York tech startup and tech community. Featuring NYC tech news, events, jobs, and critical insights. → Read More
5 Mobile Commerce Myths Cracked
There are more than a couple myths floating around about mobile commerce and a lot of them are just not true. With 30% of all retail ecommerce done on mobile, it’s kind of important to know the facts. If you think that mobile shopping is only being done by millennials or that it’s not worth it for your company to invest in, think again. → Read More
We Need to Talk: Critical Commerce Conversations to Have Today With Your C-Suite
Want your company to keep up with the world of mobile commerce but don’t know how to get your c-suite onboard? Here’s a few things to mention next time you find yourself having a conversation with either one of them. → Read More
To Get Digital Experiences Right, Think Integration
Having a positive digital experience for your customers is really important these days. If your company or organization isn’t thinking about providing that service, you might be in hot water soon. In order to provide a positive digital experience that will keep customers happy and coming back, think integration. → Read More
Ecommerce Game Changers: A Retrospective of the Last 8 Years
The internet forever changed the world of shopping. It’s apparent. But who really was first to lead the path? Here’s a look back at the way ecommerce has transformed over the past 8 years. → Read More
5 Rules for Content Marketers in 2016
Content Marketing is hot right now but it can be tricky. The fleeting interest of the masses is hard to capture these days and even more so via the internet. Need some tricks on ruling the content marketing world in 2016? Just follow these 5 rules. → Read More