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Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology communications—at least on the surface. → Read More
Here are 10 marketing lessons b-to-b marketers can learn from Super Bowl advertisers, writes Sabrina Horn. → Read More
Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand. → Read More
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information. → Read More
In the first few years running a PR firm, expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place. → Read More
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a... → Read More