Tim Burrowes
Mumbrella News
Sydney, NSW, Australia
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Past articles by Tim:
Streaming platform Pluto TV set to launch in Australia 'soon'
A major new player in the TV streaming wars is set to launch in Australia, Mumbrella can reveal.Pluto TV, owned by Network Ten US parent ViacomCBS, will launch locally in 2022.In an interview with Mumbrella editor-at-large Tim Burrowes’s podcast Unmade, Rod Prosser, chief sales officer of ViacomCBS and Network Ten, signaled Pluto’s arrival.Prosser told Burrowes […] → Read More
Mumbrella is 12: The year we turned off the comments
This week marked Mumbrella’s 12th anniversary.My first post was on December 9, 2008, and every year since then I’ve written something about the journey.You can read my previous updates here:Our first post: Welcome to Mumbrella Year two: Mumbrella is two Year three: Mumbrella is three – thanks for supporting us Year four: Mumbrella is four (and a bit) Year […] → Read More
Just how much trouble is Seven in? (Answer: A lot more than you probably realise)
Less than four months ago, Seven’s new CEO James Warburton took to the stage at Sydney’s ICC for the most important public appearance of his career.After his failure as boss of Network Ten, career recovery at V8 Supercars and redemption selling outdoor company APN Outdoor to JC Decaux, the moment marked his return to the … → Read More
Why we're closing Mumbrella Asia
We’ve made a reluctant call. We’re closing Mumbrella Asia. It was a tough decision because people’s careers and livelihoods are involved. And the failure does not belong to those people. It was a tough decision because we’ve just run a successful event. In November, Mumbrella360 had a program we’d have been proud of in any … → Read More
WPP's Australian bosses should worry about their performance rather than me, says Sorrell
WPP founder Sir Martin Sorrell has swung back at a suggestion from two of his most senior former Australian executives that he is guilty of hypocrisy in attacking the running of the organisation since he departed.Speaking to an industry podcast, John Steedman, acting CEO of WPP Australia, said Sorrell needs to “get over” his ousting. … → Read More
Marketing consultancy TrinityP3 expands footprint in northern hemisphere with new JV
Australian-based marketing consultancy TrinityP3 has agreed a deal which takes it come closer to achieving a global footprint. TrinityP3 has signed a → Read More
Chris Howatson to head all of Clemenger Group's Australian agencies
Clemenger Group is to undergo a major management restructure which will see all of its Australian agencies headed by Chris Howatson, Mumbrella can reveal. → Read More
Vice and Buzzfeed 'started believing their own hype' says Guardian boss
Some of the commercial woes faced by companies like Vice and Buzzfeed may be because they started to believe their own hype, the boss of The Guardian has → Read More
Facebook's inability to control live streaming 'not good enough' says Guardian boss
The boss of The Guardian has lashed Facebook for failing to have tools in place that could have prevented the rapid spread of the live streamed video of → Read More
Adland still crossing the line on sexual harassment
The British advertising industry has begun to make progress on challenging sexual harassment within agencies, the Advertising Week Europe conference was → Read More
Unilever marketing boss calls on WPP to improve creative offering Unilever marketing boss calls on WPP to improve its creative offering
WPP needs to reinvent its creative leading edge, the company's most important client has told an audience of marketers. The comments came from Keith Weed, → Read More
Ten slumps to 22.3% share of TV ad market in 2018
Ten's share of the free to air TV advertising market slumped to just 22.3% in the final six months of last year, new data has revealed. The share - close → Read More
Mumbrella is ten: Tailwinds and headwinds
As regular readers will know, on December 9 each year, I've been in the habit of posting a piece reflecting on Mumbrella's milestones and millstones for → Read More
Brett McCarthy steps down as editor of The West
One of Australia's longest serving daily newspaper editors is to step down, with Brett McCarthy ending his tenure at the helm of The West Australian after → Read More
Work with great agencies who love you, and kill average agencies, argues CMO
The best way for marketers to get the most out of their agencies is to make them love their client so they think about them in the shower, IAG’s chief → Read More
What ten years on Twitter taught me about communities
Today marks the tenth anniversary of the day I joined Twitter, exploding onto social media with the riveting insight “sending the mag to press”. sending → Read More
Ten commissions local version of big budget UK show Sunday Night Takeaway
Ten is to attempt to answer one of the big questions of the Australian TV industry: Would a version of British ratings behemoth Saturday Night Takeaway → Read More
Fairfax – Where it all went right
As I write this in a remote part of Tasmania, my laptop is sharing the table with the daily miracle, today’s newspapers. And I must admit, if you’d asked → Read More
Outsiders presenters apologise for handling of Leyonhjelm's attack on Sarah Hanson-Young
The presenters of Sky News show Outsiders, Rowan Dean and Ross Cameron, have issued an on-air apology over their handling of comments made by Senator David Leyonhjelm about the sex life of Greens politician Sarah Hanson-Young. The apology came a day after Dean smirked on camera as Leyonhjelm discussed "rumours" in → Read More
Radio leads the way as media agency spend slips back
Advertising spend went backwards in May, according to Standard Media Index's tracking of media agency spending on behalf of clients. According to SMI estimates, clients spent $623.9m on advertising in May, a slight dip of 0.3% on the same month last year. Radio was the best performer with a growth of 11.1%, while → Read More