Scott Barnett
Business 2 Community
New Jersey, United States
Contact Scott
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Scott:
Local News – What Really Matters
I’ve enjoyed several conversations over the past few weeks regarding local news. I have built a narrative in my head that looks something like this: National/global news publishers – there are an… → Read More
Small Business Marketing – DIY vs. DIFM
People like to claim that “local doesn’t scale”. They use this as an excuse to ignore or downplay businesses that focus on hyperlocal markets. And yet, Facebook and Google make a huge percentag… → Read More
Any Location For My Ads Will Do
Nearly 15 years ago, I was working for an Enterprise Software company as an Account Manager. My job was to break into new accounts that had never used our software before. One of my earliest accounts… → Read More
Brand Awareness vs. Lead Generation
I’m a stats junkie – I love reading articles that show trends and especially ones that correlate with the world view we have working with small local businesses and local digital publishers. But,… → Read More
The Real Impact of Negative Reviews
I’ve recently been talking to folks about the impact of negative reviews on popular review sites. There is a thread going around regarding the fate of Longs Jewelers in Boston, MA – they were hit… → Read More
Be the Same Online vs Real Life
I have been meaning to write this post for over a year. It started last Fall in a conversation with Jason Frasca and Carlos Abad – these are two entrepreneurs and leaders in the New Jersey startup… → Read More
Your Customers Are Talking About You – Do You Know What They Are Saying?
Most small business owners will admit that a large majority of their new business comes from word of mouth. Many of these same business owners will admit that they don’t ask for or promote online r… → Read More
Hyperlocal News â When Itâs Published, Itâs Just Beginning
There has been significant discussion about the future of hyperlocal news. Everybody seems to think that technical platforms such as Facebook and Google have disintermediated local news, and that itâ… → Read More
3 Tips for Using Online Reviews for Business Insight and Improvement
A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widesp… → Read More
Peeple, and Why SMBs Hate Reviews
It’s finally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple, which was originally mark… → Read More
Bad Online Reviews – The Best Way To Share Your Side Of The Story
The latest news story on reviews comes from Staten Island, NY, where a woman who allegedly libeled a local contractor on Yelp was ordered by a judge to pay $1,000 towards reparations. The judge agree… → Read More
Three Changes in Marketing for Hyperlocal
Seth Godin posted recently about three changes in Marketing. Advertising and marketing are no longer the same thing. The most valuable forms of marketing are consumed voluntarily. The network effect… → Read More
What Does Viral Mean to a Hyperlocal Business?
I was reading an article about a local comedian who generated some significant business for a local Mexican restaurant by putting a video of the restaurant on his Facebook page. His video got more th… → Read More
Search Results vs. Intent Based Search
Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking fo… → Read More
The Most Effective Hyperlocal Marketing Strategy
I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strate → Read More
The Most Effective Hyperlocal Marketing Strategy
I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strategies fo… → Read More
The Five Touch Rule to Engage Customers
When I was selling enterprise software to the Fortune 500, I used to follow the “five touch” rule. The idea was that when prospecting for new customers, I would reach out to a customer five times… → Read More
Five Local SEO Mistakes And How To Avoid Them
We are now seeing dozens of businesses sign up on Bizyhood each day to “claim” their business listing on our site. We are thrilled to see that number growing, but this has also alerted us to many… → Read More
The Fallacy of the Overnight Success
We are very excited about working with hyperlocal publishers and businesses – we know all about the “challenges” of hyperlocal and we’re experiencing many of them. One thing we notice is a la… → Read More
Hyperlocal Publishers Enable Local Business Word of Mouth
There is a renewed focus on the hyperlocal community. These things tend to happen when big companies get involved. Recently news has both Amazon and Google entering the home services market. And this… → Read More