Chase Buckle
GlobalWebIndex
United Kingdom
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Past articles by Chase:
14% in North America Watch Subscription TV Services Via Mobile
North America and LatAm are the most enthusiastic watchers of subscription services by a considerable distance. → Read More
5 Things Every Marketer Should Know About Online Consumers in Egypt
What does the online landscape look like in Egypt and what do marketers and advertisers looking in its direction really need to know? → Read More
Access to Music More Important than Ownership
When it comes to music, GWI’s Brand data reveals an overall preference for accessing songs via online services rather than owning them. → Read More
1 in 3 Use WeChat Pay in China
Hoping to create new inroads into the Chinese market, Starbucks last week introduced a social gifting feature via popular social app WeChat’s payment service. → Read More
2 in 3 in APAC Plan to Purchase New Mobile This Year
Our midweek chart showcases a new question in GWI’s research which asks internet users when they next plan to purchase or upgrade a mobile phone. → Read More
US Snapchatters 2x Ahead for Watching TVOD on Mobile
Today’s Chart looks at online TV viewing behaviors among US Snapchatters to see how strongly this offer might resonate. → Read More
Finding New Music Key for Spotify Users
Continuing our preview of GlobalWebIndex’s new Brand data, today’s Chart examines Spotify Users’ attitudes towards discovering new music. → Read More
US Coca-Cola Drinkers 50% More Likely to Follow Actors
Today’s Chart showcases part of our new Brand data by looking at social “following” behaviors among Coca-Cola Drinkers in the US. → Read More
Super Bowl 2017: Why the NFL Needs to Get Online
Super Bowl 2017 is set to hit our TV screens, but is it time for the NFL to get online? Our latest audience report explores the trends urging the shift. → Read More
Mobile is the Top Online Banking Device
The rise of mobile has had a major impact across an ever-expanding range of industries. As today’s Chart shows, banking is no exception to this. → Read More
LinkedIn Membership Growth Led by Fast-Growth Regions
Following Microsoft’s purchase of LinkedIn in June, the enterprise networking service has been undergoing one of the biggest overhauls since its launch in 2003. → Read More
21% of YouTubers are Watching Game Trailers
As our Trends 17 report makes clear (download a free copy here), we’re moving headlong into the video-first landscape as more and more social networks bet big on video. But it’s still YouTube which emerges as the king of this format, having the most visitors on a monthly basis (88% outside of China). → Read More
GlobalWebIndex’s New Attitudinal Segmentation
GWI’s new segmentation assigns respondents based on their attitudes, ranging from world-views and self-perceptions to purchasing preferences and technology. → Read More
The Impact of YouTube Red in the USA
With Google launching its subscription service YouTube Red in the UK this year, today’s Chart of the Day looks at how the young service is performing in the US. → Read More
Turkey Leads for VPN Usage
Despite VPN usage often being considered a niche activity, 3 in 10 internet users now use these tools to get online, up from just under a quarter in Q1 2016. → Read More
97% are Using the Internet for Commerce
Today we showcase one of GWI’s new segmentations by profiling internet users based on their digital behaviors. → Read More
The Changing Mobile Marketplace
Our first Chart of the Day for 2017 looks at how the smartphone marketplace has changed. It hasn’t taken long for the smartphone to become the most owned device → Read More
Trends 17: The Smartphone Squeeze
Global demand in the smartphone market has changed. Homegrown mobile brands in the east have muscled their way in, leading to a downward pressure on price. → Read More
Trends 17: Gaming Gets Competitive
With the migration of gaming activities online, many behaviors now fall within the remit even if they don’t involve picking up a controller and playing a game. → Read More
Trends 17: The Future of Free
The right to access free online content is seen as sacrosanct. But, there’s little recognition on the consumer's part to accept that ads are at the core of this → Read More