Brian Solis
ZDNet
San Francisco, CA, United States
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Past articles by Brian:
Help wanted: New leaders to help organizations thrive in a post-pandemic economy
The next generation of leaders must focus on growth, innovation, and also human skills such as digital literacy, wellness, creativity, and resilience to thrive in this new world. → Read More
Here are 8 steps to create a customer-unified, resilient company in a hybrid work market
Companies can only be truly customer-centered with digital and operational transformation. → Read More
An Xcluisive Look Behind the Story of X and Why Experiences Really Matter [VIDEO]
An Xcluisive Look Behind the Story of X and Why Experiences Really Matter * March 22, 2016 I was recently in Orange County, Calif., where I had the opportunity to share insights from X and also host a book signing for the LinkedOC community. While there, event organizer Bryan Elliot and entrepreneur extraordinaire shot an episode for his popular business TV series, “Behind the Brand.” It’s a… → Read More
X Marks the Spot: Where Experience Meets Design
X Marks the Spot: Where Experience Meets Design * March 20, 2016 I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers and businesses. I originally met Bryan at Blog World Expo, one of the original big shows that we all used to hit on the circuit. He’s… → Read More
Why Mobile First is No Longer Enough; It’s Time To Think About Mobile Only Design
Why Mobile First is No Longer Enough; It’s Time To Think About Mobile Only Design * March 17, 2016 For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt on to more… → Read More
SXSW 2016: Where to Find Me (and Get Free Copies of X!)
SXSW 2016: Where to Find Me (and Get Free Copies of X!) * March 9, 2016 It’s that time of year again and I’m excited to have the opportunity to meet with so many incredible companies, entrepreneurs and people changing the world. There are a number events, book signings and presentations that I wanted to share with you. If you have time to make one or more, please join me. Many of the events are… → Read More
The Truth About Creating Customer Experiences
The Truth About Creating Customer Experiences * February 28, 2016 Bryan Kramer is just one of those people with whom you instantly bond. For those who don’t know him, he shot onto the social, digital, content marketing scene with fun and fervor. He’s highly regarded as a strategist, speaker and author. He’s also someone I think of as a good friend. Recently, I had the honor, and enjoyment, of… → Read More
The Embrace: Creating Experiences that Nurture Attention into Engagement
The Embrace: Creating Experiences that Nurture Attention into Engagement * February 4, 2016 Attention is a currency. We spend it. We earn it. And, sometimes we waste it. Experience is something special. It’s all the rage at the moment, yet, we often talk about it as is if it’s a thing. But, as we know, deep down, the best things in life aren’t things, they’re experiences. One of things that… → Read More
26 Disruptive Tech Trends for 2016
26 Disruptive Tech Trends for 2016 – 2018 * February 23, 2016 Each year at this time, I read all of the predictions for the new year plus the “top X” lists wrapping out the previous year. Add to that the first week of chaos that is CES and all of the new tech debuting in Las Vegas. And each year, I’m left wanting more substance as I plan my research. So, in 2015, I officially threw my hat into… → Read More
If You’re not an Experience, You’re not a Brand. Period.
If You’re not an Experience, You’re not a Brand. Period. * February 21, 2016 The headline was inspired by my new friend Manuel Diaz, president of Emakina.fr. It’s a wise observation that he shared with me while talking about the future of brand and experience in Geneva recently. Luckily, Manuel’s team was on hand to document the experience for an episode of Marche Ou Crève and I wanted to share… → Read More
How to Use Micro-Moments to Win the Shift to Mobile
How marketers can use intent, context and immediacy to win at mobile with micro-moments, writes Altimeter Group's Brian Solis. → Read More
Why Businesses Back Innovation Centers
Big non-tech businesses are mimicking them by investing in innovation centers or labs that look and feel more like a boot-strapped venture rather than a global enterprise. → Read More
Startups are about to eat your business – here’s what to do about it
“But, this is the way it’s always been done.” – Said no one ever in Silicon Valley Marc Andreesen once famously said that software is eating the world. Sta → Read More
Startups are about to eat your business – here’s what to do about it
“But, this is the way it’s always been done.” – Said no one ever in Silicon Valley Marc Andreessen once famously said that software is eating the world. St → Read More
These technology innovation secrets can keep a business from going bust like Blockbuster
To survive and thrive, businesses must create a culture of innovation, writes Brian Solis. → Read More
Best Practices: 10 Ways Marketers Can Compete for Micro-Moments
Google's "micro-moments" are reshaping the marketing funnel, Brian Solis writes. Here are 10 best practices for CMOs to take advantage of micro-moments. → Read More
The Rise of Digital Darwinism and the Fall of Business As Usual by Br…
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day t… → Read More
The Future of Business (And Why Your Company is Already Obsolete)
Where Business Meets Design… What’s the Future of Business explores in a fun, visual and insightful way how connected consumerism breaks down into Four Moments… → Read More
Adapt or Die: Why Change is the Future of Business
Where Business Meets Design… What’s the Future of Business explores in a fun, visual and insightful way how connected consumerism breaks down into Four Moments… → Read More
Mobile-First Isn't Enough -- It's Time for A Mobile-Only Digital Strategy
Marketers need to invest in a mobile-only digital strategy that supports the entire customer journey, Altimeter analyst Brian Solis writes. → Read More