Tom Corfman
PR Daily
Chicago, IL, United States
Contact Tom
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Past articles by Tom:
Tips on writing and editing from Jerry Seinfeld
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice. → Read More
Stop making these headline and lede mistakes now
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make. → Read More
The future of business journalism
The dean of the School of Communications at Quinnipiac University takes a hard look at the profession. → Read More
The SEC securities fraud lawsuit affects your sustainability report. Here’s how.
The agency’s securities fraud lawsuit presents extreme facts but offers lessons for communicators of every company. More than 70% of executives in North America say their companies are guilty of greenwashing, or “overstating their sustainability efforts,” according to a recent survey of nearly 1,500 chief financial officers and other C-Suite executives by Harris Poll for Google Cloud, […] → Read More
Here’s what the SEC’s looming emissions rule means for comms
Communicators should prepare for the end of greenwashing ahead of a sweeping SEC plan to overhaul climate change reporting. → Read More
What your organization can learn from Russia’s ESG rating downgrade
Go beyond letter grades to tell the story of what your organization is actually doing. The largest company that assigns Environmental, Social and Governance rankings is taking the invasion of Ukraine very seriously. MSCI cut its ESG rating of Russia two notches, from BBB to B, one rung above the lowest level on its seven-point scale. What […] → Read More
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know. To some folks, talking to a reporter is like what Woody Hayes once said about the forward pass: Three things can happen, and two of them are bad. Hayes, the football coach at Ohio State University […] → Read More
Want to be a better communicator? Act like a reporter
All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling. A public relations executive for a Fortune 100 company once said with a sigh, “Sometimes, I think I knew more about my company when I was reporter.” In some […] → Read More
Emanuel has long odds to win pension case in Illinois Supreme Court
Recusals and tough questions suggest the city of Chicago has a difficult path to victory in the Illinois Supreme Court. → Read More
Illinois workers' comp costs fall below Indiana, Wisconsin
Medical costs per claim for workers' compensation have fallen nearly 15 percent in Illinois, possibly undercutting the need for changes proposed by Gov. Bruce Rauner. → Read More
Cook County Health CEO backs off Stroger Hospital credentials comments
Just days after warning the Cook County Board that the Near West Side hospital will receive only ”conditional accreditation,” the CEO of the public health system is backpedaling. → Read More
Reassessment on top of Emanuel tax hike stresses Chicago property owners
Commercial and industrial property owners in Chicago not only are facing a huge increase in their property tax rates. Assessments also are shooting up. → Read More
Reassessment on top of Emanuel tax hike stresses Chicago property owners
Commercial and industrial property owners in Chicago not only are facing a huge increase in their property tax rates. Assessments also are shooting up. → Read More
Reassessment on top of Emanuel tax hike stresses Chicago property owners
Commercial and industrial property owners in Chicago not only are facing a huge increase in their property tax rates. Assessments also are shooting up. → Read More
Emanuel's historic property tax hike will pinch Chicago renters
The proposed $588 million property tax increase means a $32 a month bump for apartment dwellers, or 60 percent more than a city estimate of $20 a month, according to this analysis. → Read More
Property tax hike adds up to 'a lot of hot dogs'
Businesses from the Wieners Circle to big downtown landlords are facing the possibility that their city tax levy could rise by 18 percent. → Read More
City loses in case against Park Grill restaurant
A judge handed a stunning victory to the owners of the restaurant, rejecting claims by the Emanuel administration that the agreement to operate the Millennium Park eatery was invalid. → Read More
Despite Emanuel's promises to cut, city spending climbs
The mayor gears up to sell a big hike in property taxes after raising spending every year since his election. → Read More
At the state Supreme Court, a difference of opinion on pension conflicts
Two of the seven justices have a financial stake in Chicago's appeal of a pension case. But only one has recused himself. → Read More
Emanuel's $500 million property tax hike: Chicago rates still low compared to burbs
Mayor Rahm Emanuel is considering a record-breaking $500 million tax boost, but Chicago tax rates will still be lower than every suburb in Cook County except one. → Read More