Kimeko McCoy
Digiday
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Past articles by Kimeko:
Inside Northwestern Mutual's TikTok crusade for the attention of younger shoppers
To better reach millennial and Gen Z shoppers, Northwestern Mutual financial company is trying its luck with TikTok. → Read More
Marketing Briefing: Experts say creators must 'adapt or die' in light of Instagram's pivot to video
While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow. → Read More
Introducing The Return, a podcast about how the advertising industry is making its way back to the office
Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work. → Read More
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. → Read More
Why this startup dining app is spending all of its marketing dollars with influencers
While most companies are looking to diversify their media spend, Skorch dining app is placing all of its bets on influencers to get in front of shoppers. → Read More
The growing creator economy: Creators divulge the social media platforms that actually earn them money
As more money is poured into this space, more creators and influencers will want in. And the platforms are trying to compete for their participation. → Read More
'It changed the way people perceived digital advertising': Advertisers reflect on iOS 14 changes a year later
A year after Apple announced its data privacy crackdown, advertisers reflect on what those changes have meant for the industry. → Read More
'An explosion in the channel': Why marketers are giving digital video a bigger piece of the advertising pie
More ad dollars are being spent in the CTV/OTT space as cord-cutting continues and brands to look for alternative ways to get in front of consumers. → Read More
'The pandemic has awakened them': Disability advocate sounds off on web accessibility and remote work
As more people continue life online, disability advocates call on brands, agencies and companies to be more inclusive. → Read More
Why advertisers are ramping up more full-funnel marketing strategies
As the future promises less tracking and a more crowded digital marketplace, advertisers look to fire on all cylinders and meet customers where they are. → Read More
Predictions versus realities: Digiday takes a look back at 2021
As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021. → Read More
Why media buyers say Facebook is losing its grip on social ad spend
The domination of social media may be waning as media buyers say ad spend on the biggest platforms has started to deteriorate. → Read More
Why a marketing tech company is giving employees a paid week off
As employee burnout reaches a pandemic-induced fever pitch, more companies are desperately looking for ways to keep staff productive and happy. → Read More
Marketers find value in new channels ahead of this unusual back-to-school season
Marketers weigh in on the trends that will dominate this period as the industry prepares for a slow return to classrooms. → Read More
As NIL era arrives, marketers find an influencer playbook
A new crop of influencers is on the horizon after the NCAA’s adoption of a policy allowing college athletes to benefit from their name, image and likeness. → Read More
What Pinterest's new weight loss ad policy means for advertisers
The weight loss policy, constructed with guidance from the United States' National Eating Disorders Association, builds on Pinterest’s already rigorous ad protocol. → Read More
Why video conference app Webex is betting big on influencer marketing
Web conferencing company Cisco Webex is betting big on influencers, having recently made it part of core marketing strategy. → Read More
Why social media platforms are getting in front of the growing creator economy
Social media platforms are betting big on creators, rolling out programs to streamline dealmaking between creators and advertisers. → Read More
Platforms roll out tipping features, vying for user engagement and ad dollars
It’s a good time to be a content creator as social media platforms roll out new monetization efforts for them to make money on their channels. → Read More
Pumpkin Pet Insurance pivoted to earned media for brand awareness
Pumpkin Pet Insurance is betting big on earned media to increase website traffic and sales after seeing initial success with its brand launch last year. → Read More