Dave Morgan
MediaPost
New York, NY, United States
Contact Dave
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Dave:
Rebuilding A Broken Brand Through Smart Marketing & Advertising 03/09/2023
Conference case history: How Cicis Pizza bounced back from debilitating losses, bankruptcy and store closings. → Read More
It's Time To Take Our Industry Back
A consistent message I've heard over the past few weeks at industry conferences: It's in our hands whether or not the advertising industry returns to growth. → Read More
Seeking Solutions To Media Measurement Complexity At ANA Event 02/16/2023
Key complexity drivers include alternative currency testing disruption, and the growth of ad-supported streaming and CTV ads. → Read More
Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts' 02/09/2023
A panel at NBCU Advertising's One23 conference voiced support for a future with multiple currencies for streaming and linear video ad ratings. → Read More
Report From 4A's: What Does Sea Change In Streaming TV Mean For Agencies? 02/02/2023
More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies. → Read More
The Long-Term Silver Lining Of Tech Company Layoffs 01/19/2023
There's high potential for magic in the mixing of great tech talent wanting to work and make a difference, and tech-needy institutions needing high-quality help. → Read More
Everyone Should Be Calling 'Code Red' On ChatGPT 01/12/2023
I just told all of our employees that from today forward, all of their jobs are going to change through AI bots. → Read More
In Korea: Missing CES, Not Missing Out On Next-Gen Consumer Tech 01/05/2023
Traveling in Asia, I can see the breadth and depth of cutting-edge technology usage across both Japanese and Korean societies. → Read More
Everyone Looks Alike To Today's Lookalikes 12/29/2022
The true lookalike links between most segment members have become tenuous at best and most likely specious. → Read More
4 Things We'll See In 2023 12/22/2022
For one, the ad recession will last longer than most hope. → Read More
Streaming Premium Video Is Now The Free Toaster 12/15/2022
Is it possible for legacy TV/video companies to survive this kind of world without similar adjacent market subsidies? → Read More
Painful Adjustments As Cash (Not Market Cap) Becomes King Again For Media Companies 12/08/2022
Netflix went from a $700 billion to $138 billion market cap, while large TV media companies are each losing billions investing in their platforms., → Read More
Will Amazon's AWS Destroy Ad Tech's Margins? 12/01/2022
Two of the biggest drivers in the future of digital advertising and marketing will now be just a simple button push away for AWS customers. → Read More
Winning Without The Tailwinds 11/17/2022
History and math tell us that the extraordinary market expansion that we've been experiencing isn't likely to continue. → Read More
Ad Frequency On Streaming TV Sucks. Let's Fix It 11/10/2022
If it's not a technology or a data and identity problem, then why haven't we solved it yet? → Read More
5 Keys To Surviving Those Looming Economic Headwinds 11/03/2022
Tough economic times create uncertainty and anxiety for everyone. Make sure your stars know that they're stars. → Read More
Streaming TV Ad Spend Rising
Google's YouTube should be a winner given its significant and growing viewership, but ad revenue declines signal a broader vulnerability. → Read More
Buying TV & Video Ads Like It's 2022, Not 2012 10/20/2022
One big issue: The vast majority of today's programmatic ad tech was built on 2012 models for banners, not TV. → Read More
Cross-Training For Cross-Platform TV 10/13/2022
The next decade will mean navigating a mix of linear and streaming TV channels and platforms to have any hope of efficiently reaching audiences at scale. → Read More
Where Are The Ad-Tech Advocates For The Open Web? 10/06/2022
With the exception of The Trade Desk's CEO Jeff Green, we have been quieter on Open Web issues than we should be. → Read More