Patrick Kulp, AdWeek

Patrick Kulp


New York, NY, United States

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  • AdWeek
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Past articles by Patrick:

Marketers Prove Skeptical of Advertising In Chat-Based Search Engines

Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising. → Read More

Blockchain Gaming Startup Offers 10,000 NFTs in Super Bowl Ad

The giveaway is likely to be crypto's only appearance in this year's Big Game. → Read More

The E*Trade Baby Will Attend a Wedding in Super Bowl 57 Ad

The mascot came out of retirement last year for the first time since 2014. → Read More

Scrubs Stars Join John Travolta in T-Mobile's Super Bowl Ad

Zach Braff and Donald Faison are once again plugging the carrier's 5G home internet. → Read More

Anna Faris Steps Inside an Avocado Utopia in Big Game Ad

Avocados From Mexico is taking biblical inspiration for its Super Bowl spot this year, starring Anna Faris in a twist on the story of Original Sin. → Read More

Crypto Payments Startup MoonPay Buys Web3 Agency to Build One-Stop Shop for Brands

The payments provider is buying tech-focused agency Nightshift. → Read More

A Reddit Exec's Advice for Brands Still Unsure About Web3

Practical takeaways from the success of CryptoSnoo NFTs. → Read More

The Biggest Tech Trends at CES 2023, According to Marketers

From retail media networks to augmented reality. → Read More

L'Oréal Introduces a Motorized Makeup Applicator

Designed for people with limited mobility, the computerized lipstick device is meant to make cosmetics more inclusive. → Read More

Hollywood and the Rise of Generative AI in TV and Movies

Machine learning could be a key tool for the industry, but it's raised questions about fairness. → Read More

Shopify Chases Big Retailers With a More Flexible Way to Use Its Ecommerce Tools

Commerce Components allows clients to augment their existing business. → Read More

What Marketers Should Expect From CES This Year

The trade show is back for its first full-fledged in-person show since 2020. → Read More

Kraft Heinz Is Building a Whole Web 3 Infrastructure

It all begins with an Oscar Mayer Wiener Whistle NFT. → Read More

Mattel Debuts New NFT Marketplace to Turn Toys Into Digital Collectibles

The brand sees the platform as a way to mine intellectual property like Hot Wheels and Barbie → Read More

Tim Hortons Celebrates National Coffee Day in the Metaverse

The Canadian cafe chain is launching a metaverse game. → Read More

Walmart Makes Metaverse Debut With Roblox Experiences

The big box store is the latest retailer to explore virtual worlds. → Read More

Is AI-Generated Art Good Enough for Marketing and Ads?

OpenAI's breakthrough image generator is now being offered as a commercial product. → Read More

AI Is Making Voice Chatbots More Realistic Than Ever

Tech advances make bots more conversational, but controlling what they say remains a challenge. → Read More

Heinz Taps State-of-the-Art AI to Design Its Next Ad

The brand is one of the first to rely on OpenAI's Dall-E 2 art generator. → Read More

Mountain Dew Throws an Esports Watch Party in the Metaverse

The PepsiCo-owned soda is the latest brand to partner with Decentraland. → Read More