Kristen McCabe
Senior Content Marketing Specialist
Chicago, IL, United States
Kristen’s global marketing experience extends from Chicago to Australia with expertise in both B2B and B2C industries. Specializing in events and content, Kristen’s marketing philosophy emphasizes authenticity and a truly customer-centric approach.
Contact Kristen
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Past articles by Kristen:
Fake Reviews: How the FTC and Amazon are Fighting Back (And you can, too)
The FTC is officially hitting back against fake reviews. On February 26, 2019, the FTC filed its first case against fake reviews. Amazon, who has been battling fake reviews for years, announced Project Zero, its newest program to prevent review scams. Learn how to spot fake reviews & get real ones. → Read More
The Best Guide to Using Snapchat Stickers: How to Make Stickers, GIFs, Bitmojis + More
Snapchat stickers help you customize your pictures with GIFS, Bitmojis and more. Create unique snaps for your story using Snapchat recommended stickers, with your local time and temperature, or learn how to make a Snapchat sticker by tapping the scissors icon and tracing an object with your finger. → Read More
How to Create and Host a Webinar: The Ultimate Start-to-Finish Guide (+ Expert Advice)
Learning how to create and host a webinar requires time and planning. Discover expert insights on how to choose a theme, find a speaker, promote the event, and host with confidence. From planning slides to promotion, this guide will walk you through the entire webinar process. → Read More
Facebook Lite: Join Over 1 Billion Users Saving Phone Data (+ Messenger Lite Updates)
Facebook Lite has reached over 1 billion downloads since launched in the US and other developed countries in March 2018. Download Facebook Lite then check out the latest features on Messenger Lite, released December 2018. Learn how to share gifs, photos, customize your chat color, and more. → Read More
Set up a YouTube Channel & Boost Your eCommerce Sales
A step-by-step guide for beginners on starting a YouTube channel for improving your eCommerce business. Goals, tips, and ideas. → Read More
USPS Direct Mail: EDDM, Marketing Mail, and More Direct Mail Marketing Secrets
Once you've decided to use direct mail in your marketing and sales efforts, you'll need a way to send your items. When using USPS direct mail, several questions come up. Can I ship in bulk? How does USPS Marketing Mail work? What does EDDM even stand for? Learn that and more Post Office tips here! → Read More
The 21 Essential Customer Service Skills for Every Employee
Any business knows the importance of customer service skills. But do you know how to turn business talk into action? When you're hiring and training staff in customer-facing roles, is your focus on the right skills? This list of 21 skills apply to every customer service agent, rep, and employee. → Read More
How to Screenshot on (Almost) Any Device
Learning to take a screenshot is an easy process -- just the push of a few simple buttons! Think you already know how to take a screenshot? If you get a new device, or switch from iPhone to Android, or from Windows to a Mac, think again! Here's your screenshot how-to guide for any device. → Read More
How to Take a Screenshot on Windows 10, 8, and 7 (+4 Keyboard Shortcuts)
Ready to learn how to screenshot on Windows? You're in luck! Whether you are using Windows 10, 8, or 7, pressing a few buttons is all you need to take a Windows screenshot. Here you'll learn four keyboard shortcuts for screenshots on your PC, plus instructions and tips for the Windows Snipping Tool. → Read More
How to Take a Screenshot on Android (+3 Free Screenshot Apps)
Learning how to take a screenshot on an Android is easy. In fact, it's the touch of two buttons! On most Android phones simply press and hold down the power and volume down buttons. To take Android screenshots on a Samsung Galaxy S7 or earlier, press and hold down the home and volume down buttons. → Read More
Understanding Twitter Chats 🧐 A Guide to Join (and Start!) the Conversation
In short a Tweetchat or Twitter chat is a scheduled, organized topical conversation on Twitter centralized around a specific hashtag. However, it's also an amazing learning and branding opportunity. → Read More
The Ideal Twitter Header Size (+12 Banner Examples, Template & Best Practices)
The ideal Twitter header size is 1500 x 500 pixels. However, when creating your Twitter banner, you must be aware that the top and bottom of your image will be cropped off when viewed on a desktop. Download the free Twitter header template to ensure your cover photo size works on all devices. → Read More
The Perfect Twitter Header Size & Template for 2019 (+Banner Ideas and Examples)
The ideal Twitter header size is 1500 x 500 pixels. However, when creating your Twitter banner, you must be aware that the top and bottom of your image will be cropped off when viewed on a desktop. Download the free Twitter header template to ensure your cover photo size works on all devices. → Read More
How to Screenshot on a Mac: 5 Ways to Screenshot (+Easy Instructions)
Learning how to screenshot on a Mac is a simple process. Press and hold down shift-command-4 to screenshot part of your screen, or shift-command-3 to simulate a print screen and capture the entire screen. Mac screenshots can also be taken with tools for timed screenshots and screen grab annotations. → Read More
How to Write a Post-Event Survey (With 40+ Example Questions)
As any event professional knows, post-event surveys are a crucial part of the event execution process. There is plenty to consider, including survey length, the types of questions you ask, and who to survey. With plenty of example questions to get you started, you'll be a post-event survey pro! → Read More
The Perfect YouTube Thumbnail Size (+Free Templates, Instructions & Ideas)
The best YouTube thumbnail size has a 1280 x 720 resolution & a minimum width of 640 pixels. The thumbnail dimensions should fit a 16:9 ratio & the file size cannot be over 2MB. Use these 40 thumbnail examples, best practice guidelines & free YouTube thumbnail templates & get views on your videos! → Read More
Experiential Marketing: 13 Cool Campaigns and 7 Best Practices to Inspire and Engage
What is experiential marketing? It's a strategy designed to inspire and engage your customers. Discover 13 exciting experiential marketing examples to interact with your audience and seven best practice guidelines to create immersive experiences that further marketing and company goals. → Read More
How to Keep Attendees Engaged
Whether your role as an event planner is focused on internal meetings or a broader event-marketing strategy, plenty of time, money and organizational skills are invested into their success. To maximize on that investment, you need to keep attendees engaged. → Read More
How to Make a YouTube Channel (That Gets Views!) in 8 Easy Steps
Learn how to make a YouTube channel for any small business, marketing team, or individual looking to grow their personal brand. Steps including writing a description, uploading videos, adding a trailer, tags, and playlists. Use these optimization tips to get more views. → Read More
Event Marketing: The 10 Best Types of Events
When it comes to event marketing, there are plenty of event types at your fingertips. No matter if your company is B2B or B2C, big or small - event marketing will likely have strong potential for your business. Learn about the top ten types of events utilized by event marketers now. → Read More